May 2021 – Oct 2021 · 5 mos

Sep 2017 – May 2021 · 3 yrs 8 mos · Bangalore

• Head of Retail Operations at Forever 21 India, a part of Aditya Birla Fashion and Retail

Jun 2017 – Sep 2017 · 3 mos

• Description
• Lead a team of over 250 people to drive store operations at More Megastore Hypermarkets and deliver on Topline and Bottom line budgets.
• Key Deliverables
• To deliver budgeted sales of 104 Cr in FY 2018
• Deliver 7% store EBITDA and ensure store profitability
• Highlights
• Delivered 14% L incremental sales compared to June 2016, in June 2017
• Controlled store overheads to 93% of budgeted number
• Delivered stores EBITDA of 7.2% (2nd highest in the network) with >70% Commercial Income flow through to EBITDA

Jun 2016 – Jun 2017 · 1 yr

• Description
• Lead the execution of Project WOW, a store transformation project focused on turnaround of non performing hypermarkets with a challenge to deliver 20% LTL growth across, impacting a business of INR 200Cr annually.
• Key Deliverables
• Led a team of 6 people to conduct consumer research for Delhi NCR Hypermarkets
• Gap Analysis through primary and secondary research and prepared store specific growth plans
• Introduced localized and store specific assortments with an addition of 1000 new products
• Identified and closed gaps in training, staffing at store level to ensure better service delivery
• Highlights
• Sustained incremental sales growth in Delhi from 9% LTL to 20%
• Growth in number of bills by 15% and 15% increase in Sales in Gurgaon in April 2017
• Started new initiatives based on customer insights to drive incremental business for the store such as Beauty zone, Premium Grocery, UG Zone, Organic Zone, Fun Place for Kids, Senior Citizen Focus and F&V sourcing
• These new Initiatives contributed 80 L in sales in April 2017, 70 L in May 2017

Jun 2015 – Jun 2016 · 1 yr · India | USA

• Stint 1: Van Heusen (Bangalore, India)
• Devised and implemented an allocation strategy for top 20 stores basis Space Sales Ratio
• Improved Broken and slow seller (Tail) management by streamlining stock transfer process
• Stint 2: Novelis (Kennesaw, Georgia)
• Created Business cases for three upcoming Technology projects at Novelis
• Developed a flexible and coherent discounted cash flow model to help in decision making
• Stint 3: Idea (Mumbai, India)
• Developed and Deployed the Quality of Acquisition model for analyzing customer usage behavior to ensure higher retention
• Pilot of model in UP and MP saw 4% increased stickiness in consumers
• Stint 4: More (Hyderabad, India)
• Achieved highest FMCG sales since store opening in May 2016 of 2.74 CR (104% achievement).
• Reduced inventory build-up at the store level by revising stocking intensity

Apr 2014 – May 2014 · 1 mo · Thailand

• Created a business case for entry into Sodium Hydrosulphite segment in APAC and ME region
• Contributed to business decision-making by evaluating the acquisition of NACIC, Bahrain based on analysis of cost of production and market size

Aug 2012 – May 2013 · 9 mos

• Handled Prototype Build and coordinated vehicle testing for Maxximo
• Resolved critical braking issue in Maxximo by working with teams in Mumbai and Spain
• Completed the build of the first prototype of Maxximo with front leaf spring suspension