Apr 2023 – Mar 2026 · 2 yrs 11 mos

• Managing a team of 16 responsible for benefits design strategy and operations in 25 countries across Europe including the UK. Programs include healthcare and wellness, risk insurances, financial benefits, and time away policies.

Sep 2020 – Apr 2023 · 2 yrs 7 mos

• Responsible for benefits strategy and plan design for the BeNeLux and Nordics regions. While largely managing the region autonomously, also coordinating with the central team in Seattle, WA to ensure alignment with global philosophy and standard practices as applicable. Focused on programs and plan designs that are suitable for a diverse workforce and remain competitive within the given market.

Jan 2019 – Sep 2020 · 1 yr 8 mos

• Responsible for organizing the global benefits team with a goal of greater speed and efficiency. Strong emphasis on reducing layers of bureaucracy, while establishing new processes to drive consistency across a diverse global team. Fostering relationships with a wide range of stakeholders through transparency, evangelizing the global benefits framework, as well as other strategic and operational insights. Global program ownership includes expat medical benefits, international business traveler benefits, and employee discount code.

May 2018 – Jan 2019 · 8 mos

• Owner of operational readiness for the first-ever centrally owned Q4 Holiday event. Key responsibilities include participating in development of, and advocating for the overarching program goals, and mobilizing stakeholders to realize their deliverables. Socialized a new go-to-market process, and created the team’s first integrated Holiday event roadmap—tracking with leadership throughout. Delivered a contingency planning matrix along with complete peak operations plan to senior leadership.

Jul 2016 – May 2018 · 1 yr 10 mos

• Manager across two core device categories (Fire Tablets & Kindle E-readers), as well as a
• growing pre-owned business, including eight direct reports. Established agile project planning
• process, using sprint method. Manage both intake and contribution to program strategy,
• overseeing merchandising and marketing tactics across the team. Primary point of contact and
• online experience business lead to three sets of Directors and Sr./Principal Managers.

Apr 2015 – Jul 2016 · 1 yr 3 mos

• Owner of the email channel across all products in the devices portfolio. Managed relationships
• with the Outbound Marketing team, up to Director. Launched more than 14 new products,
• developed strategy and execution plan for Q4 peak 2015 and 2016, Echo Super Bowl 2016, as
• well as Prime Days 2015 and 2016. Re-defined the email bar raiser process across 10 team
• members, a change that resulted in zero customer-facing errors since implementation, and is
• the basis for a program now spanning across 23 team members.

May 2014 – Mar 2015 · 10 mos

• Manage email marketing and site management strategy, focused on driving demand, conversion and customer experience.
• Driving double digit demand increases for a struggling business – enhanced hygiene from negative 5-75% comps vs total site, to positive 5-15% comps.
• Tested and optimized product presentation model, driving increases in demand/user and conversion of 8%.
• Executed a data driven planning model in email marketing, taking the program from 10% of total shoes demand to 13%.
• Developed a foundation for acquiring divisional priorities and investments. Outcome included faster, more reliable planning process with a noticeable decline in errors and hot updates.
• Inserted myself as planning manager for cross-divisional email program, created efficiencies and built structure for a group with no leader, developed benchmarks for making data driven decisions, identified top and bottom performing stories, and drove increases in Open Rate, CTR, $/Email, and demand by $1.5M.

Sep 2011 – May 2014 · 2 yrs 8 mos

• Responsible for optimizing all Kids’ Wear categories, navigation, and leading SEO efforts by analyzing business trends, customer behavior and identifying key opportunities while supporting merchant priorities.
• Built structure for a relatively new division, developed tools for info sharing with merchant teams
• o Implemented business priority handoff, informing key marketing and editorial needs.
• o Developed a monthly communication process as the leader in website analytics, communicating customer behavior, demand drivers and key business opportunities to merchandising stakeholders and cross functional partners.
• o Leveraged my merchant background to develop best practices with cross divisional site merchandising partners.
• Identified marketing opportunity to broaden and maximize ad campaigns, driving an increase in ROAS by 250%.
• Developed new concept for launching editorial experiences in customer’s natural shopping path for greater discoverability – drove 100% more traffic to experience, 276% increase in demand, and 3.4% demand penetration for total business vs 1.2% the year before.
• Authored structural changes to simplify category shopping for customer, optimizing narrow path through shopping funnel, subcategory and filtering opportunities, driving division conversion from rank 4 of 9, to 2 of 9, and double digit increases each year.
• Simplified category structure in mobile, keeping pace with total site in conversion and demand penetration for that platform.
• Tested landing page template, view all vs tiered results, did not reach statistical significance, but all key metrics were increasing just under 1% in favor of view all: product views, add to bag rate, conversion and revenue per visitor.
• Leveraged online SEO tools for identifying highest value opportunities in categories, driving 81% more demand in that channel.
• Initiated relationships with cross functional divisions to increase email visibility, driving double digit demand increases each year.

Apr 2010 – Sep 2011 · 1 yr 5 mos

• Built and executed the Boys’ business by creating a cohesive assortment and merchandise strategy.
• Partnered closely with multi-channel buyer to align merchandising statements between full line stores and Direct.
• Communicated business priorities to Site Merchandising and Marketing teams to ensure navigational, editorial, and general merchandising needs were met, both on and off the site.
• Secured vendor commitments to managing online-specific expectations, as well as general practices including reorders, markdowns and RTV’s.

Feb 2009 – Apr 2010 · 1 yr 2 mos

• Oversaw financial planning, inventory forecasting and vendor relationships for the company’s second largest volume-driving business.
• Reviewed key priorities with buyer and managed supplier, class and item planning.
• Managed day-to-day operations including order processing, reorders, markdowns, and RTV’s.

Jan 2008 – Jan 2009 · 1 yr