Matthew Cowal

CEO

New York City, New York, United States19 yrs experience
Highly Stable

Key Highlights

  • 25 years of experience in film industry
  • Expert in documentary marketing and publicity
  • Managed successful Oscar campaigns for multiple films
Stackforce AI infers this person is a Film Marketing Executive with extensive experience in documentary publicity and awards campaigning.

Contact

Skills

Core Skills

Project ManagementLeadershipMarketingPublicityAcquisition Strategy

Other Skills

Budget ManagementCampaign StrategyFilm Festival ManagementManagementMicrosoft OfficeSocial MediaStrategic PlanningMicrosoft Excel

About

Matt Cowal is a seasoned film executive with 25 years of experience in the industry and an active member of AMPAS, BAFTA and ATAS with a unique range of experience in awards campaigning, independent film marketing, publicity and distribution, with a specialization in documentaries, foreign language, genre and independent film.

Experience

19 yrs
Total Experience
11 yrs 5 mos
Average Tenure
7 yrs 7 mos
Current Experience

Netflix

3 roles

Director of Documentary Awards PR

Mar 2019Oct 2024 · 5 yrs 7 mos

Director Documentary Features Publicity

Oct 2018Present · 7 yrs 7 mos

Director of Documentary Awards

Oct 2018Oct 2024 · 6 yrs

Project ManagementLeadership

Magnolia pictures

Co-EVP

May 2007Oct 2018 · 11 yrs 5 mos · Greater New York City Area

  • Head of Marketing and Publicity for Magnolia Pictures.
  • Decision maker involved with every detail of film distribution from acquisition to release, beginning with film festival strategy, distribution release model and dating, and conceptualizing marketing and publicity
  • strategies.
  • Oversaw the publicity and marketing for many of the most successful, iconic and impactful documentaries in recent years including: RBG, I AM NOT YOUR NEGRO, BLACKFISH, JIRO DREAMS OF SUSHI, FOOD INC, MAN ON WIRE, THE WOLFPACK, TICKLED, LIFE ITSELF, IRIS and many more.
  • Created and oversaw P&A budgets for release campaigns from conception to finish with an eye for
  • efficiency and smarter spending towards greater returns.
  • Oversaw national and regional publicity campaigns, working to develop the overarching strategies and
  • publicity goals, hiring and liaising with outside publicists in NY, LA and in the field.
  • Oversaw the creation of posters, trailers and advertising spots with outside vendors, with an eye towards
  • collaboration with filmmakers. Awarded over 10 Golden Trailer and Key Art Awards for key art and trailer
  • campaigns.
  • Works in an acquisitions capacity at major film festivals (Cannes, Sundance, Toronto, Tribeca, SXSW) on
  • film coverage and acquisition pitch meetings.
  • Managed Oscar campaigns, with nominations for foreign language films THE SQUARE, A ROYAL AFFAIR,
  • A WAR, THE HUNT, and documentaries I AM NOT YOUR NEGRO, NO END IN SIGHT and FOOD, INC,
  • and a win for MAN ON WIRE.

Education

University of Maryland

Bachelor's degree — English Language and Literature/Letters

Jan 1996Jan 2000

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