Jul 2022 – Sep 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Jun 2020 – Jun 2021 · 1 yr · Kolkata, West Bengal, India

Feb 2019 – May 2021 · 2 yrs 3 mos · Kolkata Area, India

• The family-owned business manufactures Electrical parts for railways; Responsible for leading a sales team of 6 & creating an online brand presence
• Led B2B sales and managed key relationships with Siemens, ABB, L&T, & TATA.
• Created an online presence for the brand by listing on IndiaMart & TradeIndia, delivering annual sales from 5 clients
• Developed a process for managing & processing online queries, reduced Time to Resolution to 24 hrs. (earlier 72 hrs.)

Nov 2018 – Feb 2019 · 3 mos

• Partner Growth and Experience
• Spearheaded the growth of the Salon at a Home category by supervising the onboarding, training and management of 300+ professionals
• Implemented regular training programmes ( Soft and hard skills) for partners below 4.2 rating and increased average partner ratings from 4.6 to 4.8 in a time span of 6 months
• Customer Growth and Experience
• Decreased the Bad customer experience from 7.26% to >2% through routine training programmes and skill-building workshops of the partners
• Worked closely with the central marketing team to increase customer awareness and demand through Lead generation meets, Influencer collaborations, on-ground activities
• Worked with the Digital Marketing team to identify relevant keywords, plan SMS and push notification timings, and Location-based features A/B testing to increase conversions.
• Offline channels for user growth-BTL: led a team of 5 (associates/interns) for improving penetration of services in housing societies
• Inventory and Vendor relations
• Set up the procurement & management of inventory; maintained relationships with vendors, reduced costs and improved TAT by over 50% earlier

Jun 2017 – Nov 2018 · 1 yr 5 mos

• End to End ownership of the Salon-At-Home Category for Kolkata.

May 2016 – May 2017 · 1 yr · Kolkata Area, India

• Identified and generated leads through networking, cold-calling and BTL marketing activities.
• Responsible for acquiring 180 + new quality listings contributing to 24% of the total number of listings.
• Managed the accounts of 70 + hosts.
• Played a key role in the expansion of two new markets - Sikkim and Darjeeling, by generating leads and training the local team of 5.
• Organised 4 successful community engagement events for existing and prospective hosts within the market.

Jun 2015 – Sep 2015 · 3 mos · Kolkata Area, India

• Performed competitive analysis on the $1.2B Indian Bicycle Market. Worked with a team of 5 to successfully develop market entry and pricing strategies for Tata Stryder in the Indian market.
• Collected primary and secondary data for the upcoming TATA Stryder website, the bicycle segment of TATA. Analysed competitors including BSA, Hercules and Hero Cycles.
• Worked with Matrix International, a top international advertising agency to co-create poster designs of brand new Tata Stryder bicycles.

Dec 2014 – Apr 2016 · 1 yr 4 mos · St Xaviers College, Kolkata

• International non-profit organisation that promotes social entrepreneurship. Enactus, St Xavier’s project-Talking pots.
• Talking Pots is a startup dealing with plant bouquets to provide greener home decor and gifting solutions, enabling you to do your bit for the environment.
• It aims to uplift vulnerable women from the lowest strata of the society and those who have suffered from human trafficking.
• Creative-in-charge (Dec 2014 – Present)
• Responsible for designing the marketing strategies and up-gradation of product design.
• Pitched in the project to the various stakeholders and managed to acquire top corporate tie-
• ups for the project including Lions Club and Rotary Club.
• Getting the women on board, explaining the business model, helping them to painting, grievance redressal and working with them towards inventory management so that they could become effective entrepreneurs in the long term.
• Represented the 12-member team of Enactus, St Xavier's College at the Enactus India National competition held at Delhi.

Jun 2014 – Jul 2014 · 1 mo · Kolkata Area, India

• Aided the entire candidate recruitment process by conducting online and offline surveys and personal interviews of more than 20 candidates.
• Worked with a team of 5 in the client servicing department by making a customer database and visiting over 30 clients a week.
• Acquired 5 key clients in less than a month including top retailers Turtle and Prapti by using various techniques including cold calls and client visits.

Jan 2014 – Dec 2014 · 11 mos · Kolkata Area, India

• Indian International Model United Nations (IIMUN) is one of the India's leading brand in education conference management having organized the Asia's Largest Youth Conference in Mumbai amongst many other conferences. Being a conference of the youth, for the youth and by the youth, it is run completely by students in age group of 16-22 years. It provides the youth with a platform to voice their opinions by forwarding their drafted resolutions to the United Nations. It is also the only MUN conference in Asia to have its own procedure.
• My responsibilities at IIMUN:
• Coordinated and regulated over 50 school/college representatives. Techniques included cold-calling, email marketing and school/college visits.
• Successfully managed operations at IIMUN Kolkata Chapter by handling guest relationships with over 400 participants including top celebrities. Top celebrities included Leslie Lewis, Mahua Mitra, Partha Chatterjee.
• Successfully managed over 20 junior staff by delegating responsibilities and supervising their activities.
• Garnered participation at IIMUN by visiting and pitching to over 50 top schools and colleges in Eastern India. Delivered several presentations, and sessional briefings and managed queries.