May 2018 – Nov 2018 · 6 mos · Gurgaon, Haryana, India

Apr 2018 – May 2018 · 1 mo

Dec 2017 – Mar 2018 · 3 mos

Jan 2017 – Dec 2017 · 11 mos

Apr 2016 – Dec 2016 · 8 mos

• Oversee category P&L along with the Director for the entire portfolio in Home & Kitchen Business Unit of Shopclues- Home Furnishing, Kitchen & Dining, Decor, Home Improvement, Hardware and Sanitaryware, Furniture and Garden. The role is Combination of strategy, execution program management and thought leadership.
• Business Planning & Strategy formulation for Home & Kitchen BU
• Develop forecasts, statistical models, segmentation, and data-driven analyses to drive marketing and merchandising efforts around seller acquisition and conversion
• Discover new opportunities to optimize the business through analytics and statistical modelling
• Formulation & execution of projects with strategic importance for Home & Kitchen BU
• Lead Monthly Planning & AOP
• Driving customer experience initiatives & growth and profitability measures
• Handling real estate allocation for Home & Kitchen

Jul 2015 – Mar 2016 · 8 mos

• 1.Category P&L (Sales, Transaction Value, Spend, Direct Costs, etc.) for the entire portfolio of Toys, Babycare & Kids Apparel
• 2.Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising-Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data
• 3.Work with Marketing team to create and execute promotion calendar.
• 4.Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads
• 5,Work with Technology or contract vendor platforms to obtain new tools for effective merchandising and customer engagement
• 6.Work with Catalog team to ensure catalog hygiene

Mar 2015 – Jun 2015 · 3 mos

• Relationship Management: Single point of contact for all merchants to achieve quality product and service norms by resolving their service related critical issues.
• Catalog Management: Help in managing the catalog for all categories and recommending new categories as per e-commerce Dynamics.
• Responsible for promoting products on various promotion properties like Sunday Flea Market, Big Sale and Super Saver Bazaar.
• Establish and maintain harmonious work relationships with Merchants.
• Responsible for new Merchant Acquisition and building pipeline.
• Launched a malaysian brand of Diapers, Kiddi Love exclusively at Shopclues
• Coordinating with developers, designers to post best of the product images and enhance the aesthetic of the website.
• Closely working with Business Development team to acquire new merchants and retain current merchants of ShopClues.
• Making an in-depth analysis of the technical expertise required to fulfill the requirement.
• To act as a brand manager and managing portfolios of various prestigious Brands.
• Generating Ancillary Revenue.

Jun 2014 – Jul 2014 · 1 mo

• Responsibilities:
• Analysed the payment gateway industry, current market size, major players and their market share
• Identified the key factors which the e-commerce sites consider while choosing a certain payment gateway.
• Conducted primary research with various existing e-commerce players to understand the issues and benefits of using an in-house payment gateway

Apr 2014 – May 2014 · 1 mo · Mumbai Area, India

• Project Brief:
• GCPL planned to introduce a new product in car air care category. This project was a part of the new product development process. It included conducting consumer research, concept testing and preparation of a business case for the company.
• Objectives:
• To understand the psychology of the consumers who use the air spray inside their cars
• To find insights about the spraying patterns on the car upholstery to build concepts
• To find if the idea is feasible in terms of desirability for the air spay user in the car
• To formulate the positioning idea or strategy based on the concept testing
• Deliverables:
• Conducted qualitative and quantitative research across Mumbai, Delhi, Hyderabad and Chennai
• Developing concepts based on product attributes and collaborated with creative agency to develop concept cards
• Conducted concept testing across Hyderabad and Chennai for the formulated concepts/ideas
• Developed the pre-launch positioning strategy

Aug 2013 – Mar 2014 · 7 mos · Ghaziabad

• As a campus ambassadors, I represented Print Bindaas in our campus and was in-charge of the activities done in the college through Print Bindaas.I had to plan the strategies as per the events and activities at IMT Ghaziabad campus.

Jan 2012 – Mar 2013 · 1 yr 2 mos · Hyderabad Area, India

Feb 2011 – Apr 2011 · 2 mos · Bengaluru Area, India

• I worked on MATLAB 7.11.0 (R2010b) version to write and simulate codes to plot ECG signal, data acquisition by passing through low pass, high pass and notch filter and we also built a PCB circuit for the data acquisition .Iaccomplished to write a code to implement Adaptive noise cancellation using LMS algorithm.