Komal Chandak

Digital Marketing Specialist

Hyderabad, Telangana, India7 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Lead Marketing Strategist at Google with extensive digital marketing expertise.
Proven track record in campaign management and media planning.
Strong analytical skills demonstrated through market research projects.

Stackforce AI infers this person is a Digital Marketing expert with a focus on Healthcare and E-commerce sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyCampaign ManagementMarket Research

Other Skills

Digital StrategyBusiness StrategyMarketingMedia PlanningPerformance marketingSocial Media MarketingCross-functional team managementData analysisIntegrated MarketingBrand ManagementE-commerceFacebook MarketingSearch Engine Optimisation (SEO)Search Engine Marketing (SEM)Email Marketing

About

Experienced in Digital Marketing with an MBA degree in Marketing from IMT Ghaziabad.

Experience

7 yrs 10 mos

Total Experience

3 yrs 11 mos

Average Tenure

6 yrs 2 mos

Current Experience

Google

Lead Marketing Strategist

Feb 2020 – Present · 6 yrs 2 mos · India

Digital MarketingDigital StrategyMarketing StrategyBusiness StrategyMarketing

Geny medium

Digital Business Manager

May 2018 – Jan 2020 · 1 yr 8 mos · Greater Hyderabad Area

Front End interaction with Key accounts, shaping the overall Digital marketing
strategy for them
Campaign management and Media Planning for Key accounts- budget estimations, defining the channel mix and delivering increase in ROI though defined Online Strategy
Running performance marketing campaigns to reduce Cost per Lead for the clients on all channels (Google Adwords, Amazon, Facebook, Google Search, Double-click
Bid Manager, DMP, Youtube, Email Marketing, etc)
Handling Social Media Marketing for clients in various industries- Real Estate, Healthcare, FMCG, E-commerce etc.
Managing cross-functional teams and ensuring successful and timely delivery of Online Campaigns

Campaign managementMedia PlanningPerformance marketingSocial Media MarketingCross-functional team managementDigital Marketing

Sanofi

MBA Summer Intern

Apr 2017 – Jun 2017 · 2 mos · Mumbai Metropolitan Region

Project Title:
To study the scope of Primosa in the Dermatology market and devise it’s marketing strategy
Project Brief:
Worked in the Consumer Healthcare division of Sanofi India ltd for Primosa, which is the leading brand in the management of premenstrual syndrome
The project scope involved identifying opportunities of primosa in derma market, sizing them and then creating a go to market strategy for the brand
Primary and secondary research was carried out to identify the triggers and barriers. Dermatologists were interviewed using questionnaire method across six cities
Data analysis was carried out to check for sample consistency
Deliverables/ Recommendations:
Identified the prescription habits of Dermatologists for Atopic Dermatitis and other skin conditions
Insights were collected from the primary research and a business model was developed for a new SKU of Primosa which was successfully implemented by Sanofi in September
Changes in the Marketing Mix were suggested and implemented by Sanofi
Channels of Distribution were designed for the new SKU

Market researchData analysisMarketing strategy

Indi pharma pvt ltd

Internship

May 2015 – Jun 2015 · 1 mo · Goa

Interned for a month at Indi Pharma Pvt Ltd, Bethora, Ponda, Goa, 2015; and had the opportunity of gaining holistic exposure in-
o Pharmaceutical Manufacturing Department
o Production Planning Department
o Stored Department
o Engineering Department
o Quality Department