Komal Chandak

Digital Marketing Specialist

Hyderabad, Telangana, India7 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Lead Marketing Strategist at Google with extensive digital marketing expertise.
  • Proven track record in campaign management and media planning.
  • Strong analytical skills demonstrated through market research projects.
Stackforce AI infers this person is a Digital Marketing expert with a focus on Healthcare and E-commerce sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyCampaign ManagementMarket Research

Other Skills

Digital StrategyBusiness StrategyMarketingMedia PlanningPerformance marketingSocial Media MarketingCross-functional team managementData analysisIntegrated MarketingBrand ManagementE-commerceFacebook MarketingSearch Engine Optimisation (SEO)Search Engine Marketing (SEM)Email Marketing

About

Experienced in Digital Marketing with an MBA degree in Marketing from IMT Ghaziabad.

Experience

7 yrs 10 mos
Total Experience
3 yrs 11 mos
Average Tenure
6 yrs 2 mos
Current Experience

Google

Lead Marketing Strategist

Feb 2020Present · 6 yrs 2 mos · India

Digital MarketingDigital StrategyMarketing StrategyBusiness StrategyMarketing

Geny medium

Digital Business Manager

May 2018Jan 2020 · 1 yr 8 mos · Greater Hyderabad Area

  • Front End interaction with Key accounts, shaping the overall Digital marketing
  • strategy for them
  • Campaign management and Media Planning for Key accounts- budget estimations, defining the channel mix and delivering increase in ROI though defined Online Strategy
  • Running performance marketing campaigns to reduce Cost per Lead for the clients on all channels (Google Adwords, Amazon, Facebook, Google Search, Double-click
  • Bid Manager, DMP, Youtube, Email Marketing, etc)
  • Handling Social Media Marketing for clients in various industries- Real Estate, Healthcare, FMCG, E-commerce etc.
  • Managing cross-functional teams and ensuring successful and timely delivery of Online Campaigns
Campaign managementMedia PlanningPerformance marketingSocial Media MarketingCross-functional team managementDigital Marketing

Sanofi

MBA Summer Intern

Apr 2017Jun 2017 · 2 mos · Mumbai Metropolitan Region

  • Project Title:
  • To study the scope of Primosa in the Dermatology market and devise it’s marketing strategy
  • Project Brief:
  • Worked in the Consumer Healthcare division of Sanofi India ltd for Primosa, which is the leading brand in the management of premenstrual syndrome
  • The project scope involved identifying opportunities of primosa in derma market, sizing them and then creating a go to market strategy for the brand
  • Primary and secondary research was carried out to identify the triggers and barriers. Dermatologists were interviewed using questionnaire method across six cities
  • Data analysis was carried out to check for sample consistency
  • Deliverables/ Recommendations:
  • Identified the prescription habits of Dermatologists for Atopic Dermatitis and other skin conditions
  • Insights were collected from the primary research and a business model was developed for a new SKU of Primosa which was successfully implemented by Sanofi in September
  • Changes in the Marketing Mix were suggested and implemented by Sanofi
  • Channels of Distribution were designed for the new SKU
Market researchData analysisMarketing strategy

Indi pharma pvt ltd

Internship

May 2015Jun 2015 · 1 mo · Goa

  • Interned for a month at Indi Pharma Pvt Ltd, Bethora, Ponda, Goa, 2015; and had the opportunity of gaining holistic exposure in-
  • o Pharmaceutical Manufacturing Department
  • o Production Planning Department
  • o Stored Department
  • o Engineering Department
  • o Quality Department

Education

Institute of Management Technology, Ghaziabad

Post Graduate Diploma in Management

Jan 2016Jan 2018

Department of Pharmaceutical Sciences, RTMNU

Bachelor of Pharmacy - BPharm — Pharmacy

Jan 2012Jan 2016

Dr. Ambedkar College, Nagpur

Higher Secondary Education — Science

Jan 2010Jan 2012

Bhartiya Vidya Mandir, Nagpur

Jan 2009Jan 2010

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