Subhadra Vaidhyanathan

Head of Design

Mumbai, Maharashtra, India22 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming data into actionable business strategies.
Proven track record in revenue optimization and digital transformation.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a Fintech expert specializing in digital transformation and customer experience analytics.

Contact

Skills

Core Skills

Digital TransformationAnalyticsDigital MarketingCustomer ExperienceConsultingMarket ResearchMarketing StrategyCustomer RetentionMarketing Analytics

Other Skills

Digital ExperiencePredictive AnalyticsBusiness PlanningResearchOperations ManagementTelecom ResearchTeam LeadershipMarketingCross-functional CollaborationMarketing ManagementForecastingMarketing CampaignsFinancial Dashboard DevelopmentBusiness Process DesignCost Savings

About

I bridge the gap between complex Data Science and high-impact Business Strategy. Currently leading Digital Experience Analytics at HDFC Bank, I focus on turning granular customer data into seamless digital journeys and sustained business revenue. With a background spanning management consulting and global research, I specialize in: - Analytical Solutioning: Moving from 'data-rich' to 'insight-driven.' - Revenue Optimization: Driving growth through churn reduction and LTV enhancement. - Digital Transformation: Accelerating digital adoption by improving CX at every touchpoint.

Experience

22 yrs 7 mos

Total Experience

3 yrs 2 mos

Average Tenure

9 yrs 5 mos

Current Experience

Hdfc bank

2 roles

Head - Digital Experience Analytics

Promoted

Dec 2021 – Present · 4 yrs 5 mos · On-site

Built Customer Experience Observability as a management control, not a technology dashboard. Instead of learning about digital experience issues through conversion loss, complaint trends, or post-facto SLA breaches, our observability tools provide early, predictive signals of customer and operational risk, with clear ownership and accountability.
The outcome is threefold: Protected growth, through higher digital conversion; Reduced operational and regulatory risk, through early intervention; and Greater predictability, as digital journeys move from reactive resolution to controlled execution.

AnalyticsDigital ExperienceCustomer ExperiencePredictive AnalyticsDigital Transformation

Head - Digital Marketing and Business

Nov 2016 – Nov 2021 · 5 yrs · On-site

Key responsibilities are:
Revenue generation through digital marketing initiatives on owned and paid media
Optimising Customer Experience on our Website, Internet Banking, Mobile Banking App and ATMs
Driving Digital Analytics in order to deliver contextually relevant communication to customers across multiple channels and touchpoints.

Digital MarketingCustomer ExperienceAnalytics

Startup businesses

Business Consultant, Entrepreneur

Sep 2012 – Jun 2016 · 3 yrs 9 mos · Mumbai Metropolitan Region

Consulted with clients in India, USA and Australia to assist with business planning, research and operations management.
Conceptualized, validated and designed a social community based meal planner service to transform a daily chore into an engaging, collaborative activity.

Business PlanningResearchOperations ManagementConsulting

The nielsen company

Associate Director

Mar 2011 – Sep 2012 · 1 yr 6 mos · Mumbai Metropolitan Region

• Led a 5 member team of telecom research analysts to deliver business insights for Idea Cellular, Vodafone and Reliance Telecom, with studies across brand effectiveness, customer experience, retail channel performance and smartphone adoption trends.

Telecom ResearchTeam LeadershipMarket Research

Tata teleservices ltd

Marketing Consultant

Oct 2009 – May 2010 · 7 mos · Mumbai Metropolitan Region

Implemented a cross-functional marketing program across sales, service and distribution to stem attrition and drive growth in the wireless home phone user base.

MarketingCross-functional CollaborationMarketing Strategy

Netflix inc., ca, usa.

Sr. Marketing Manager

Oct 2005 – Aug 2007 · 1 yr 10 mos · Los Gatos, California

Responsible for the $180 MM Reactivations channel focused on maximizing LTV and customer retention metrics.
Developed a playbook for accurate volume forecasting and profitable portfolio growth.
Reactivation Forecast Model - Portfolio aging and churn waterfall model to deliver highly accurate subscription volume projections, and drive spend decisions.
Lifetime Value Model - A comprehensive metric to quantify the intrinsic value of a subscriber, LTV was used to plan marketing spends and measure business profitability.
Director of Financial Planning and Analysis [interim role]
Responsible for providing forecasts on cross-channel portfolio growth to support the CFO’s guidance to the investors.

Marketing ManagementForecastingCustomer Retention

Ge capital

Manager, Marketing Analytics

Sep 2000 – Jan 2004 · 3 yrs 4 mos · Bengaluru, Karnataka, India

Manager - JC Penney Credit Card Marketing Portfolio
Managed a 5 member team responsible for designing marketing campaigns and enhancing campaign effectiveness.
Assistant Manager – Finance Portfolio
Developed an automated real-time financial dashboard to track performance of PLCC card portfolios such as JC Penney, Walmart, Home Depot etc.

Marketing CampaignsFinancial Dashboard DevelopmentMarketing Analytics

Capgemini

Sr. Consultant - Shared Services and Strategy Practice

Jun 1998 – Aug 2000 · 2 yrs 2 mos · Mumbai, Glasgow, Phoenix

Consulting engagements focused on designing and implementing business processes, both in-house and outsourced, to drive cost savings and operational efficiencies.
Key Clients: Shell Oil (Europe) , Amex (US)

Business Process DesignCost SavingsConsulting