Lisa Mohapatra

Performance Marketing Manager

Mumbai, Maharashtra, India5 yrs 10 mos experience

Key Highlights

Led successful marketing campaigns for major brands.
Expert in influencer marketing and social media strategy.
Proven track record in brand engagement and communication.

Stackforce AI infers this person is a MarTech expert with a strong focus on brand strategy and digital marketing.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyCommunicationContent StrategyBrand ManagementBusiness StrategyInfluencer Marketing

Other Skills

Creative MarketerAccount ManagementSocial MediaSocial Media MarketingContent MarketingStrategic PlanningLeadershipContent ManagementSocial Media CommunicationsStakeholder EngagementStrategic ThinkingBusiness DevelopmentMarketing Strategy DevelopmentClient RelationsNegotiation

About

Equipped with a Bachelor of Commerce and a specialization in Marketing Management from the University of Mumbai, complemented by a Diploma in Digital Marketing from IIDE, my professional journey is marked by strategic campaign management and effective communication. At Adfactors PR, our team steers internal and external communications, enriching brand engagement through diverse Marcom activities. Mastery in project management and email marketing design underpins my role, enabling my contributions to pioneering social media strategies and creative campaigns that resonate with targeted audiences. My commitment to excellence is evident in orchestrating events and leading design initiatives that bolster our company's profile and stakeholder engagement.

Experience

5 yrs 10 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 5 mos

Current Experience

Schbang

Brand Solutions Lead

Dec 2024 – Present · 1 yr 5 mos · Mumbai

1. Lead end-to-end marketing campaigns across FMCG, fashion, and entertainment brands (Perfetti Van Melle - Centerfruit, Mentos, Alpenliebe Juzt Jelly), Enamor, Marvel India, & Medimix.
2. Spearheaded Centerfruit India’s IMC, driving Gen Z engagement through large-scale activations (Delhi Metro, Kumbh Mela, PayTM), influencer ecosystems, and tech-led digital experiences.
3. Delivered 12M+ impressions for Juzt Jelly’s Valentine’s Day tentpole campaign through brand tie-ups (Zepto) and influencer-driven storytelling.
4. Helped shape Enamor’s #BanTheDumbBra movement and Bodysync 2.0 narrative, redefining comfort-led innovation in intimate wear.
5. Co-led the Enamor × Papa Don’t Preach collaboration at Lakmé Fashion Week 2025 - a first-of-its-kind lingerie x couture crossover.
6. Executed #MentosZindagi with 4 celebrities, 25+ mid-tier creators, 200+ nano creators, and a meme-led UGC challenge to drive scale and participation.
7. Led a team of 4 and partnered cross-functionally to deliver integrated campaigns with speed and quality.
8. Contributed to annual business planning and new business pitches (Dixcy Scott, Slims Bra).
9. Executed digital content initiatives for Marvel India targeted at fandom engagement and youth participation for Captain America, Thunderbolts, and Fantastic Four.

Creative MarketerAccount ManagementBrand StrategyMarketing Strategy

Triplus solutions private limited

Marketing Specialist

Dec 2024 – Mar 2025 · 3 mos

Sowhat.global

Strategy Consultant

Sep 2022 – Dec 2022 · 3 mos · Europe · Remote

Brand StrategyContent StrategySocial Media CommunicationsStrategic Thinking

Adfactors pr

Assistant Manager

Jun 2022 – Dec 2024 · 2 yrs 6 mos · Mumbai, Maharashtra, India

1. Responsible for heading internal and external communication activities such as Social Media, Intranet, Website, Events, etc.
2. Campaign Management & leading the design team.
3. Execute Marcom activities with an end goal of engagement and profile increase.

Influencer MarketingSocial MediaStrategic PlanningLeadershipCommunicationBusiness Strategy+4

Ungli games

Marketing Manager

Mar 2021 – Apr 2022 · 1 yr 1 mo · Delhi, India

Ungligames is a fantasy sports platform providing multiple innovative variants to users to choose to play from, a subsidiary of 9stacks Gaming LLP.
1. Executed and managed social presence, regularly monitored social trends to develop and execute engaging social media strategy for all brands.
2. Planned and executed Marcom collaterals to build and maintain brand presence.
3. Carried out 5 successful Influencer Marketing campaigns.

Influencer MarketingSocial MediaLeadershipCommunicationBusiness StrategyMarketing Strategy+8

9stacks

2 roles

Marketing Manager

Promoted

Jan 2021 – Jun 2022 · 1 yr 5 mos · Delhi, India

9stacks is India’s fastest growing online poker platform, with innovative game-changing launches.
1. Led social media strategy for all 4 brands associated with 9stacks Gaming LLP to acquire high-quality audience actively interested in the product. (Poker, Rummy, Callbreak, Fantasy Gaming).
2. Managed a team of 3 designers, design interns and freelancers.
3. Strategized & Executed campaigns - #HustleHai, #WhereRainaPlaysPoker
4. Designed dynamic print ads to be marketed through Goa and the poker community.
5. Hosted a new tournament structure to engage players in an interesting format - Headsup Poker and challenge a PRO.

Influencer MarketingSocial MediaStrategic PlanningLeadershipCommunicationBusiness Strategy+9

Marketing Executive

Jul 2020 – Jan 2021 · 6 mos · Delhi, India

1. Executed inbound marketing strategy to engage existing players and help them convert to regular paying customers via email, SMS, and app notifications.
2. Led the team for #HUSTLEHAI campaign revolving around the launch of Suresh Raina as brand ambassador.
3. Hosted webinars and training videos to communicate nationwide promotions to interest-based customers. Coordinated and handled LIVE sessions with celebrity poker guests every Monday like Mon Ki Baat & P se Poker.
4. Managed brand collaborations with Xiaomi India, Rusk Media, Radio Mirchi, Guru Konnect, PyxisPM.
5. Managed Social Media, content & coordinated with affiliate partnerships.

Business StrategySocial Media Communications

Himalayan gypsy

Content Writer

Mar 2020 – Jun 2020 · 3 mos · Mumbai, Maharashtra

1. Wrote 8 articles & blog content for the website.
2. Curated blog content with SEO & Latent semantic indexing
3. Used WordPress to publish content onto the blog.
4. Honed skills in SEO, grammar, & different methods and tone of writing.

Intern theory career solutions llp

Marketing Intern

Nov 2019 – Feb 2020 · 3 mos · Mumbai, Maharashtra

1. Led 2 sales campaigns with the highest lead conversion.
2. Awarded the BEST INTERN Award.
3. Assisted in multiple marketing campaigns- SUGAR Cosmetics, Popshot, Powerdrift BMW, etc.
4.. Went on 2 field recruitments & career fests.
5. Managed their social media handles & reached out to different colleges/placement cells for partnership.

Netflix

Choreographer

Jul 2019 – Jul 2019 · 0 mo · Mumbai, Maharashtra, India

For DAVID LETTERMAN'S SHOW, by Netflix
Choreographed & Performed a tribute along with my college mates for David Letterman's Show starring Shah Rukh Khan, which was featured by Netflix on the official show.