Jun 2020 – Jul 2021 · 1 yr 1 mo

• Sway to Dance started in June 2020 as a medium to disseminate knowledge on the essence of dance. Started by Shilpa, a dancer herself, S2D strives to leverage the digital wave in the country, focusing on students & professionals. S2D is a one stop shop for dance lovers helping in furthering one’s passion by dancing anywhere & anytime.
• Discover – yourself with Shilpa’s writings on dance
• Build – your expertise through dancing
• Express – to the world your thoughts via dance
• S2D is a platform where you are at the liberty of choosing a wide range of dance forms from Hip Hop to Desi Bhangra. You may be a beginner, a mid level dancer, a well versed dancer trying to master new forms of dance or simply an explorer venturing into the world of dance-S2D has it for everyone!!

May 2020 – May 2021 · 1 yr · Bengaluru, Karnataka, India

• Post Graduation @MICA
• 1. Deep Dive Knowledge on Consumer Centricity, by understanding consumer behavior and the digital consumer approach towards a brand.
• 2. Digital Marketing Channels utilized to attract consumer interest to the brand. Mapping the channels to the consumer funnel stages which manages the awareness, consideration and purchase stage.
• 3. Knowledge on the metrics used to measure the consumer behavior for a brand. The primary attributes likes the number of clicks, the impressions and the Click through rate for an ad or website. Analysis seen with the help of Google analytics.
• 4. ProtineX case study solution for on-going problem statement of their reach to the "Adult" category and malnutrition individuals rather than only body builders.
• Web Presence
• 1. Website building, Wireframes, Hook-Frame work
• 2. Social Media Marketing
• a) The bifurcation between the social media and traditional media in the recent times.
• b) Defining the purpose of Social Media Presence in each stage of consumer funnel of Awareness, Consideration, Purchase, Delight and Advocacy Stages.
• c) Social Media Channel - Facebook, Instagram, Twitter, LinkedIn, Snapchat etc.
• d) Planning Social Media Activities- Always - On Strategy and Campaign Strategy.
• e) Organic and Paid Social Media Activities
• f) Analyse Social Media Activities with the Social Media Metrics.
• g) Conducting Social Media Audits by tracking all Social Media Accounts, brand relevance, brand presence in search engine, brand performance(Insights), Evaluate, access the right channel for better reach.
• SEO, SEM PPC Campaigns
• a) Organically measured traffic, to my website to measure the engagement. This is done by sharing the content over Social Media for the traffic to increase and building relevant keywords.
• b)Recognized target group and the keywords to be integrated with the content by keyword analysis.

Aug 2019 – Jul 2020 · 11 mos · Bengaluru, Karnataka, India

• >Responsible for the sale in Pan India Region of Vacuum Elevators. Specifically targeting Karnataka region to capture the market by travelling back and forth during the feasibility check and a closure.
• >Building a strong pipeline by creating professional relationships with the end customers, analyzed their needs and proposing a solution which best suits them.
• > Designed the complete plan for a architectural exhibition to place a stall for the Vacuum Elevator held in Chennai Trade Center, in the month of October.
• > Accomplished 1 order within a month’s time of joining the company.
• > Analyzed markets, suggested ways for effective management of difficulties and challenges faced, and conducted competitive analysis for the capturing the elevator market in terms of Vacuum Technology.

Apr 2019 – Jul 2019 · 3 mos · Chennai Area, India

• Managed 120 accounts (restaurants) and devised strategies for their growth and visibility.
• Studied markets, performed competitive analysis and recommended ways for effective management of daily challenges faced by the accounts(scanning their menu, prices, comparative study on accounts in that area)
• Nurtured professional relationships with restaurant owners, studied their opportunities and challenges and suggested solutions to improve efficiency
• Analyzed customer data to draw insights and devise competitive strategies for improving the coverage of accounts
• Signed contracts and led the marketing campaigns of accounts, and satisfied requirements of all stakeholders involved
• Achieved the campaign Target of 75000 in over a week’s time of receiving the accounts.

Mar 2018 – Jun 2018 · 3 mos · Bhubaneshwar Area, India

• Improved coverage and enrolled outlets from all the channels
• Inducted Reach 4.0 and assigned new beats to the DSR to ensure productivity by covering Dead Outlets
• Monitored day-to-day productivity and identified areas of improvement
• Increased the bill cuts with C&D class population of outlets and ensured a healthy ROI and viability of the beats
• Increased average ECO for Trade & Trade from 350 to 500 outlets
• Designed six new beats and increased numeric distribution by 210 outlets. Integrated new DSR into the system with on-field training
• Ensured that the DSR earns the top slab of the incentives and thereby ensuring productivity on FCS(ECO+Productivity+TLS)

Sep 2016 – Mar 2017 · 6 mos · Chennai Area, India

Aug 2015 – Sep 2016 · 1 yr 1 mo · Chennai Area, India

• To get trained with Servicenow a software platform that supports IT service management and get well versed in it so as to handle the task brought about in Servicenow.