Rohit Makhija

Director of Engineering

Gurgaon, Haryana, India28 yrs 7 mos experience
Highly Stable

Key Highlights

  • 25 years of expertise in customer experience and digital sales.
  • Achieved consistent Net Promoter Score of over 70.
  • Led 10x sales growth for GoDaddy in international markets.
Stackforce AI infers this person is a seasoned leader in BPO and Customer Experience management.

Contact

Skills

Core Skills

Customer ExperienceDigital SalesOperations Management

Other Skills

Digital TransformationPerformance ManagementData AnalyticsChannel OptimizationCustomer EngagementCustomer Service DeliveryPartnership ManagementChange ManagementService Operations StrategyRisk ManagementFraud ManagementOutsourcing SolutionsCustomer Lifecycle ManagementContract ManagementService Delivery

About

Seasoned Professional | 25 Years of Expertise in Customer Experience & Digital Sales Across Banking, BPO, Credit Cards, Telecom, and Technology With over 2 decades of experience, I have a proven track record of transforming customer experience and driving digital sales strategies across diverse industries. My expertise lies in creating seamless, integrated customer journeys that blend sales and support, converting business challenges into growth opportunities. DIGITAL SALES: I specialize in Integrated Customer Experience (CX), delivering data-driven insights and channel optimization to scale operations effectively. My passion lies in customer engagement, success, and reducing cognitive load through omnichannel experiences. I believe modern sales organizations can leapfrog competition by leveraging analytics, proactive sales strategies, and innovation. CUSTOMER EXPERIENCE: With a deep focus on Customer Experience transformation, I have developed and implemented strategies to enhance customer satisfaction, loyalty, and retention. My approach integrates the latest in customer feedback, analytics, and technology to create frictionless customer journeys, ensuring a high-quality experience from onboarding to long-term engagement. PARTNER MANAGEMENT: Led operations for BPO partner teams of over 2,000 people, spanning multiple geographies and managing end-to-end processes—Inbound Customer Service, Upsell, Outbound Sales, Backend operations, Sales Verification, and Activations. Key Achievements: - Delivered a Net Promoter Score of over 70 consistently, while scaling operations and sales - 10x growth in sales for GoDaddy across international markets through a focus on data analytics, outbound campaign scaling, and proactive sales strategy - Led a strategic Sales Enhancement project in New York, partnering with BPOs and marketing teams to drive revenue growth, optimize product mix, and shift towards consultative sales models. Specialties: Customer Experience | Digital Sales | Digital Transformation | Operations Management | Contract Management & Governance | Shared Services | Transitions | Capability Centers

Experience

28 yrs 7 mos
Total Experience
3 yrs 4 mos
Average Tenure
1 yr 8 mos
Current Experience

Venta pilar

Director Operations

Sep 2024Present · 1 yr 8 mos · Gurugram, Haryana, India

Airbnb

Director - Global Community Support

Dec 2022Sep 2024 · 1 yr 9 mos · India

Godaddy

Senior Director - Customer Care

May 2015Dec 2022 · 7 yrs 7 mos · Hyderabad Area, India · Hybrid

  • Establish ‘Care’ as a profit center with a strong focus on Revenue and Contribution Margin.
  • Care Strategy
  • Led comprehensive Care and Services Strategy execution, channel mix optimization (Inbound, Chat, Messaging, WhatsApp, Outbound, Social Response)
  • Managed Outsourcing footprint – Champion Challenger Models & Pay for Performance
  • Led specialty teams- Advanced Tech Support, Hosting, WFM, Training, Quality, Escalations
  • Business Planning & Execution
  • Annual Operating Plan & Rolling Forecasts for the Region
  • Process Excellence through various initiatives focused on Capabilities, Productivity
  • World class Customer outcomes- proactive and personalized, minimizing effort while maximizing value.
  • Performance
  • Drove Innovation and Digital Transformation for APAC
  • Thoughtful, tailored & targeted customer engagement integrated well with the customer lifecycle
  • Driving NPS as the key CX metric
  • Agile Organization - Experimentation Culture
  • Cross Group Collaboration & Leadership
  • Partnered with product teams to drive usage and adoption. Owner for the Product feedback loop
  • Thought leadership via customer engagement initiatives, including Customer Panels and Round Tables
  • Launched WhatsApp Channel for Support and Sales (Cost Neutral)
  • Proactive Customer Engagement through Outbound scaled at 20% YoY
  • Cost Optimization of over 10% YoY through innovation and digital focus
Customer ExperienceDigital TransformationOperations ManagementPerformance ManagementData AnalyticsChannel Optimization+2

Vodafone

General Manager (Head of UK Offshore Customer Operations)

Jul 2012May 2015 · 2 yrs 10 mos · Ahmedabad Area, India

  • Primary Interface between Vodafone UK and strategic Outsourced Partner in India.
  • Responsible for Governance and Review framework.
  • Key Deliverables :
  • Customer Service Delivery
  • Partnership Management
  • Performance Management
  • Driving Change
  • Continuous Improvement
Customer Service DeliveryPartnership ManagementPerformance ManagementChange ManagementOperations ManagementCustomer Experience

Videocon telecommunications ltd

2 roles

National Head - Service Operations

Nov 2010Jul 2012 · 1 yr 8 mos

  • Building & Leading a National Service Operations Strategy catering to New Customer Experience, Provisioning, Risk & Fraud and management of MRO (minimum roll-out obligation) circles
  •  Customer On-boarding through various channels
  •  Provisioning strategy for handset bundled offers and MNP (Mobile Number Portability)
  •  Tele-verification & Physical verification of subscribers
  •  Welcome Calling Process
  •  Document Management System
  •  Regulatory compliance in accordance with DoT TERM cells
  •  Fraud & Risk Management; Effective management of fraud indicators and alarms
  •  Monitoring the fair usage policy of Videocon
  •  Driving ‘Service- a key differentiator’ initiative for Customer Retention
  •  Driving ‘cost to serve’ and productivity improvements
Service Operations StrategyCustomer ExperienceRisk ManagementFraud ManagementOperations Management

Head - Shared Services

Oct 2008Nov 2010 · 2 yrs 1 mo

  • Building a strategic outsourcing footprint which can effectively cater to growing and dynamic business needs in the area of Customer Service
  •  Architect outsourcing solutions to effectively manage complete customer lifecycle
  •  Partner capability assessment & strategic fitment of outsourced service providers through RFP / RFI methodology
  •  Call Center Operations set-up for Inbound, Outbound & Backend processes
  •  Document Management Agencies for Pick-up, Order Entry, Scanning & Warehousing
  •  Field Collections and Physical Verification agencies
  •  Bill Designing & Printing partners
  •  Designing of KPIs and partner pay-out models
  •  Contract Management & Governance
  •  Centralized Invoicing & Payouts for the service partner network
  •  Transition / Project Management – Capacity Planning and managing the circle launch plan from service strategy perspective
Outsourcing SolutionsCustomer Lifecycle ManagementContract ManagementOperations ManagementCustomer Experience

American express

2 roles

Service Delivery Leader - Partnerships and Service Delivery Group

Sep 2005Oct 2008 · 3 yrs 1 mo

  • As a part of the Partnerships and Service Delivery (PSD) Group, the job responsibility was to manage voice (Sales and Service) & non-voice processes through the American Express Partner network
  •  Service Delivery (Operations Management)
  •  Responsible for Key Organizational KPIs as CSAT, Employee Attrition and ESAT
  •  Managing Health of Compliance (HOC)
  •  Vendor Security Compliance Reviews and Audits
  •  Contract management & governance
  •  Managing ‘Pay for Performance’ and Invoicing for Partners
  •  Partner Relationship Management
  •  Configuration Strategy and migration of new processes as ‘Merchant Services’, ‘Corporate Services’, ‘Fraud’ & ‘Risk’
Service DeliveryVendor ManagementCompliance ManagementOperations ManagementCustomer Experience

Sr. Manager Customer Service

Feb 2002Sep 2005 · 3 yrs 7 mos

  • Managed operations through a team of Executives in the LMS (Middle Market & Large Market Segment) portfolio of Telephone Service Center, which included:
  •  Service Delivery for inbound contact center operations
  •  Driving Customer Experience & compliance ( 'Health Of Compliance' Scores)
  •  Employee Attrition
Customer Service ManagementCompliance ManagementCustomer ExperienceOperations Management

Hsbc

Officer-Card Products Division

Nov 1999Feb 2002 · 2 yrs 3 mos

  • Part of credit cards contact center serving retail customers.
  • Managing Credit Card Authorizations serving key merchant establishments.
  • Working closely with Risk and Fraud teams at the bank
Credit Card ManagementRisk ManagementCustomer Experience

Standard chartered bank

Customer Relations Officer-Phone Banking

Jun 1998Nov 1999 · 1 yr 5 mos

Taj air caterers

Flight Coordinator

Oct 1997Jun 1998 · 8 mos

Education

International Association of Outsourcing Professionals

Training on COP (Certified Outsourcing Professionals) — Outsourcing & Offshoring

Jan 2006Jan 2006

Indian Institute of Management Bangalore

AGMP — General Management (ITES)

Jan 2005Jan 2005

Symbiosis Institute of Management Studies

PGDBM — Finance

Jan 2000Jan 2001

Delhi University

B.Com — Commerce

Jan 1994Jan 1997

IHM

Diploma in Hotel Management

Jan 1994Jan 1997

Kendriya Vidyalaya

School — Science

Jan 1982Jan 1994

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