Apr 2024 – Aug 2025 · 1 yr 4 mos · Remote

• Led Jasper’s full brand evolution—from strategy and identity to website and campaign rollout—helping reposition the company as a category leader in AI marketing. Built and scaled a high-performing team across design, writing, motion, web design, and Webflow development, fostering a collaborative and creatively fulfilling environment.
• Launched a variety of campaigns, including “Reimagine Marketing,” and led creative for Jasper’s debut at the Cannes Lions Festival, overseeing the creative for the branded cabana, video, merch, and overall event presence.
• Integrated Generative AI tooling & practices into team workflows to drive speed, creativity, and scale. Evangelized AI experimentation internally by creating channels and workshops to share learnings and outputs.
• 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Directed full-scale rebrand across product, web, and marketing
• Led creative vision for Cannes Lions presence
• Hired and grew a tight-knit team of talented creatives across web design & webflow development, brand design, copywriting, motion, and creative operations

Aug 2023 – Feb 2024 · 6 mos · Remote · Remote

Jun 2023 – Present · 2 yrs 11 mos · Austin, Texas Metropolitan Area · Remote

• Fractional creative leadership and freelance brand design for tech companies, venture capital firms, and creative agencies. Partnering on rebrands, campaign development, web design, and scalable brand systems.

Feb 2023 – Jun 2023 · 4 mos

• Led and scaled a ~20-person multidisciplinary Brand Studio team across brand design, web design, Webflow development, copywriting, video, and creative operations. Expanded the team’s scope and structure, hiring new functions and creative leads while defining clear team rituals, values, and processes.
• Drove the creative vision for Webflow Conf 2022, the company’s flagship event—overseeing design and execution across virtual and in-person formats. Partnered closely with execs and founders to ensure consistent, high-quality brand expression across every touchpoint.
• Also led the early work to refresh Webflow’s brand identity, which launched in October 2023.
• 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Scaled Brand Studio from 8 to 18 team members, expanding functional depth and leadership
• Led creative direction and execution for Webflow Conf 2022
• Hired and mentored a team of creative managers across disciplines
• Established team culture rooted in clarity, collaboration, and psychological safety
• Directed early-phase work for Webflow’s new brand identity

Sep 2021 – Feb 2023 · 1 yr 5 mos

Dec 2020 – Sep 2021 · 9 mos

• Elevated the Mural brand during a pivotal growth phase by leading brand identity, integrated campaigns, creative operations, and video storytelling. Hired and scaled a 20+ person multidisciplinary team across brand design, web design, Webflow development, copywriting, animation, and video production—spanning multiple time zones and regions.
• Defined creative processes and built foundational systems to support the company’s scale, working closely with marketing, product, and executive partners to ensure consistent brand expression across all touchpoints.
• 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Led brand identity, website design & dev, campaigns, video, and motion creative during a period of rapid growth
• Built and managed a global team across design, web, copywriting, video, and creative operations
• Introduced scalable creative operations and briefing processes
• Developed internal systems for brand consistency across marketing and product
• Partnered with leadership to position Mural as a category leader in visual collaboration

Jul 2019 – Dec 2020 · 1 yr 5 mos · San Francisco Bay Area

• Built and led Cloudflare’s first dedicated brand and creative team during a phase of hypergrowth and transformation. Developed and scaled a multidisciplinary team across brand design, copywriting, video, creative operations, and experiential—bringing clarity and creativity to a highly technical space.
• Led the brand’s visual evolution and creative direction for Cloudflare’s IPO, a full-scale rebrand, and a series of integrated campaigns and global events. Translated complex infrastructure into compelling, human-centered storytelling that elevated perception across enterprise and developer audiences.
• 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Directed brand creative for Cloudflare’s IPO and global rebrand
• Built and scaled a multidisciplinary brand and creative team from the ground up
• Developed storytelling systems to humanize a technical product and drive engagement
• Partnered cross-functionally with execs, product, and comms on high-impact launches and narratives

Feb 2017 – Dec 2020 · 3 yrs 10 mos · San Francisco Bay Area

• Managing a team of brand designers and creating compelling creative within a technical landscape.

Oct 2013 – Feb 2017 · 3 yrs 4 mos · San Francisco Bay Area · On-site

• Led design and art direction within Twitter’s in-house agency, crafting culturally resonant brand work seen by millions worldwide. Partnered with writers, producers, and product marketers to launch features, build global campaigns, and shape Twitter’s owned channels.
• Developed educational and brand storytelling initiatives that deepened user understanding and positioned Twitter not just as a platform, but as a brand with real-time cultural relevance.
• 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Led visual creative for global brand campaigns across digital, video, and product
• Collaborated cross-functionally to launch and promote new product features
• Shaped creative for Twitter’s owned content channels and educational storytelling
• Helped evolve Twitter’s brand identity to reflect its cultural impact and voice

Apr 2012 – Sep 2013 · 1 yr 5 mos · San Francisco, CA

Mar 2011 – Mar 2012 · 1 yr · San Francisco, CA

• Responsible for creating a visual design system for the Sharethrough brand. This ranged from designing and maintaining a new website, marketing materials/promotional items, and sales presentations.

May 2010 – Mar 2011 · 10 mos · San Francisco Bay Area · On-site

• Freelance Art Director for: Goodby Silverstein + Partners, Evolution Bureau, Saatchi LA, McCann Erickson / MRM

May 2010 – Sep 2010 · 4 mos · San Francisco, CA

Nov 2007 – Nov 2009 · 2 yrs · Boulder, CO

• Art directed and designed integrated campaigns for Volkswagen. Also worked on smaller projects for Burger King, Coke Zero, and American Express.

May 2006 – Nov 2007 · 1 yr 6 mos · New York, NY

• Art directed and designed the Wendy's Breakfast campaign, along with their packaging and interior/exterior signage. Worked on campaigns for Martha Stewart, Cîroc Vodka, Don Julio Tequila, Panasonic, and Tab Energy.

May 2006 – Oct 2006 · 5 mos · New York, NY

• Myself and another designer designed Amy Sedaris's bestselling book entitled "I Like You: Hospitality Under the Influence."

Jan 2005 – Jan 2005 · 0 mo · New York, NY

• Assisted a small team of designers with production design and pro-bono projects,

Jan 2005 – Jan 2005 · 0 mo

Jan 2003 – Jan 2003 · 0 mo