Sep 2024 – Aug 2025 · 11 mos · Gurugram · On-site

• 1. Building programs to improve unit economics, lowering storeops costs by increasing gig-worker contribution in stores
• 2. Led performance marketing initiatives improving key metrics like CPI, CPOB, etc.
• 3. Managed a team of 8+ members handling growth marketing and communications that go to in-store manpower and delivery partners
• 4. Started social media handles @blinkitdeliverypartners and @blinkitstores from scratch and gre them to 100K+ followers

Jun 2023 – Sep 2024 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• Worked closely with D2C brand founders and operators to build holistic products and market their brands better:
• 1. Rebuilt the Product suite (Customer website, Admin panel, Seller panel) as a PM & led growth marketing for a hyped sneaker reseller- Find Your Kicks (Shark Tank fame)
• 2. Pivoted by prototyping an in-house SaaS product for D2C brands for effective advertising across platforms using first-party data
• 3. Directed and wrote an Ad for Man Matters (link below)

Jun 2022 – May 2023 · 11 mos · Gurugram · On-site

• Was part of the Financial investment advisory team, helping private equity firms conduct due diligence on the companies they were about to invest in.
• Built expertise in Market sizing, Competitor benchmarking and Unit economics analysis by doing primary and secondary research

Sep 2021 – Mar 2022 · 6 mos · Gurugram, Haryana, India

• Worked with multiple Product teams (Post-order experience and Search) to solve some exciting business problems such as reducing the number of people who came to chat support for Cooking instructions based problems
• Brainstormed on a feature that would've helped users make food ordering decisions based on what their friends ordered and liked. The idea was not implemented due to several operational challenges but was implemented differently a few months later.

Dec 2020 – Jan 2021 · 1 mo · Gurugram, Haryana, India

• Frontrow was a company that created several celebrity courses. I was part of engaging the Cricket community which would increase sales of the Cricket master classes (Suresh Raina and Yuzi Chahal course)
• Figured out an ideal user persona and validated several hypothesis by generating and analyzing cohorts, funnels, trends, user activity and making user calls to deliver improvements in the product.

Jun 2020 – Jul 2020 · 1 mo

• Was part of the Gurugram Police Cyber Security Internship under Mr. Rakshit Tandon for two consecutive years in 2019 and 2020, where I was amongst a selected 100 from all over India and was part of building two projects for the Police.

May 2020 – Jun 2020 · 1 mo · Noida

• Was involved in the Ideation and implementation of a Live Project using the Data Analytics and Automation mechanisms of Python to give an Underwriting Score to any Private Limited company when they approach a bank for a loan taking into account a more holistic view of the company.

Nov 2019 – Nov 2019 · 0 mo · New Delhi Area, India

• Delivered talks on Cyber Awareness to 5000+ children at 20+ Government Schools of Delhi in an initiative undertaken by the Delhi Government and IAMAI.

Aug 2019 – May 2021 · 1 yr 9 mos · New Delhi Area, India

• Founded my own brainchild which was a Sports Matchmaking platform that helped people find like-minded players nearby, to play against.
• Got selected for NASSCOM India’s 10,000 Startup program, Won First Prize at Udaan Bplan Competition’20 and Second Prize at StartUpWeekend’19 (Organised by Google and Techstars)
• Looked after Product, Design & Marketing
• This has been the most invaluable experience I've had in my life till now.

May 2019 – Jul 2019 · 2 mos · Gurgaon, India

• Was involved in Research, Design and making Collaterals for Blockchain Products based on Identity Verification, Secure Documentation, and Tokenisation.

Nov 2018 – Apr 2019 · 5 mos

• Cypherock was my first experience of working in a startup. The network of Web3 folks I was able to make through this internship has been priceless
• Learned about the world of Blockchain and Cryptos and was involved in creating the world’s most convenient and secure way to decentralize and protect a wallet’s recovery phrases.
• Was involved in Researching and actively talking to potential customers to study our product’s potential in the market.