Jul 2022 – Apr 2023 · 9 mos · Gurugram, Haryana, India

May 2021 – Jun 2022 · 1 yr 1 mo · Gurugram, Haryana, India

Apr 2020 – Jun 2020 · 2 mos · Gurugram, Haryana, India

• Worked on re-launching Nestlé EveryDay's newest brand using E-commerce as the primary channel to drive product trial and eventually, offtake.
• Garnered in-depth consumer and category understanding to identify the category's key triggers & barriers, which helped in developing brand repositioning & communication plans.
• Created the brand's entry and advertising strategy across 4 leading E-commerce platforms, using Performance Marketing to improve brand awareness & trial in selected target markets.
• Designed 2 Product concepts which were approved for further concept testing.
• Also conducted competitive price benchmarking with the objective to reduce our price premium and ensure long-term profitability & scalability.
• Additionally, conducted an E-commerce audit for mother brand Nestlé EveryDay along with a COVID awareness campaign on digital channels.

Nov 2017 – Mar 2018 · 4 mos · Gurgaon, India

• Acquired Partner hotel properties in Delhi-NCR and handled post-acquisition sales relationship.
• Strategized and implemented key marketing campaigns targeted at potential hotel franchisees to drive brand awareness and thus, acquisitions.
• Identified key expansion areas (cities/locations/properties) in North region, alongside managing a project to improve the Sales funnel.
• Worked with Operations & Customer Experience teams to maintain quality standards at partner properties & drive better guest experience.

Jun 2017 – Sep 2017 · 3 mos · Gurgaon, India

• Onboarded high-quality service professionals in the Business services vertical of UrbanClap.
• End-to-end ownership of the category from identifying growth opportunities to maintaining success for current partners.
• Worked with Category, Quality & Product teams to recommend system and platform improvements, driving a better client service experience.

Jul 2015 – Aug 2015 · 1 mo