Mar 2021 – Apr 2023 · 2 yrs 1 mo · bangalore

• 1. Responsible for increasing & maintaining the Order Contribution & GMV of the portfolio/SSCATs and subsequent suppliers in bucket.
• 2.Run initiatives and regular tasks to increase it consistently.
• 3.To ensure central programs and OKRs are run successfully for Buckets like
• Search, Selection, Pricing, Discovery etc.
• 4.Finding avenues for growing supply and running initiatives to execute that.
• 5.Identifying & bridging demand and trend gap within supply & users.
• 6.Manage relationship with assigned suppliers, help them scale, guide them and
• resolve their issues.

Jan 2020 – Mar 2021 · 1 yr 2 mos · bangalore

• Setup the product sourcing and development arm of Contract Manufacturing model
• resulting in 20% GMV contribution to the Kurti & Kurta Set category.
•  Identified product and supply chain gaps for scaling the Contract manufacturing business.
•  Managed day to day category activities – supplier performance evaluation, product
• costing and negotiations, inventory planning and replenishment.
•  Established Quality check SOP across 150 suppliers and reduced Quality returns to 4.5%
• against platform's avg at 12%.
•  Improved catalog conversion by 48% against platform's avg of 12% by curating emerging
• designs from the platform, assortment gaps from competitor and trend forecasts driven
• by regional market.
•  Scaled 6 Contract suppliers to hold ranks in the Category's Top 10 Suppliers by GMV.
•  Reduced production lead time to 21 days against industry's avg of 45+ days by by
• standardizing raw material, matching supplier capacity with product detail requirement
• and eliminating multiple QC checks by setting up QC SOP.

Apr 2018 – Aug 2019 · 1 yr 4 mos · Greater Jaipur Area

• Handling e-commerce merchandising.
• Managing inventory, Cataloguing and Sales for portals like Amazon, Flipkart, Wooplr, Once upon a Trunk etc.
• SMO planning on monthly basis and content management for various social media platforms like Facebook, Instagram, Pinterest, Twitter etc.
• Sale projection for the month and coming occasions as per data analysis.
• Sub category wise assortment planning as per data analysis and current trends.
• Planning for achieving monthly and quarterly sales and margin target.
• Handling sampling and production of brand- Scarlet Ross (scarletross.in)
• Coordinating with vendors and buyers.
• Responsible for entire procedure from order processing till final shipment.
• Planning and execution of online-offline promotions/offers.
• Research and evaluation of customer market, analysis on product performance against plans; filtered information to draw inference and derive solutions and new strategies.
• As per market demand, developing product promotions to drive sales while comparatively mapping industry trends and market competitions.

Aug 2017 – Apr 2018 · 8 mos · Greater Jaipur Area

• Planning and sourcing for seasonal launch.
• Creating seasonal SKU plans based on previous selling, projections and current trends.
• Product development includes product sampling, fabrics sourcing, prints, embroidery development and accessories.
• Merchandising – Ensuring and approving samples for production.
• Catalogue management includes photo shoots, detailed descriptions packing and presentation.
• Costing to create a clear pricing structure that ties perceived value, quality and retail pricing together.
• SMO planning for new season’s launch and promotional campaigns.
• Inventory management: Managed in-house inventory stock for RTW collections and made to measure for exclusive customized products in apparel and home category.
• Order processing.
• Exhibitions-Handling product development and sampling for international exhibitions.

Jan 2017 – Apr 2017 · 3 mos · Bangalore, India

• Worked with marketing department for plan and formulate strategies and promotions like ATL, BTL, and TTL.
• Organised day to day in-store and outdoor events and activities to engage and encourage customers.
• In store research to find out gaps in assortment planning.
• Performed ‘gap analysis w.r.t marketing mix of the brand-fbb, mapping and corrective measures to improve brand performance.’
• Suggested and executed innovative ideas for store VM.

May 2016 – Jul 2016 · 2 mos · Gurugram, Haryana, India

• Deeply understood the process at buying house for brand –Crown & Ivy (Belk).
• Sampling of SS’17 - fabric, trims, accessories artwork approval.
• Coordinating with vendors, follows ups, timely submissions of samples and getting approvals from buyers.
• Creating, updating and tracking season files, IBS files, recaps, WIP files and track charts.
• Tracking and updating on PMS software related to new update and status.

May 2015 – Jul 2015 · 2 mos · Greater Jaipur Area

• Worked for fusion wear collection SS’15 inspired by mandala art.
• Assisted in developing mood boards, story board, colour boards, inspiration boards.
• Product development, styling, photo shoots and launch in events and fashion shows.

May 2014 – Jul 2014 · 2 mos · Greater Delhi Area

• Study on ‘Scope of garment customization in Men’s wear in India’.
• Study on ‘Influence of geographical indication on men’s buying behaviour in India’
• Trend analysis for Men’s RTW SS’14 collection.
• Assisted in forecasting, designing, sourcing, order processing and photo shoot.