Mar 2021 – Jul 2025 · 4 yrs 4 mos · India

Sep 2018 – Sep 2020 · 2 yrs · Gurgaon, India

• Client audits for Shopping feed best practices adoption, campaign structure improvements and audience performance, coverage, and depth for large customers (marketplaces and retailers like Lazada, Shopee, Sephora, Adidas, Lego, Nike, Dyson, HP) in South East Asia, Australia, and New Zealand.
• Campaign optimization through insights gathered from google analytics data.
• Optimization support for Co-funded shopping ads for large customers and retailers in SEA.
• Adoption and testing for smart bidding and audience levers.
• Onboarding new customers in google shopping.
• Increasing adoption for smart shopping and ROAS through drafts and experiments and new features like new customer
• acquisition, seasonality, and custom creatives support.
• Increasing adoption of new GMC features like price competitiveness report and best sellers report to improve feeds using
• market insights
• Revenue monitoring and Product feed monitoring
• Work with policy and trust and safety teams to help clients adhere to google shopping ads guidelines
• Shopping ads product improvement with auction deep dive, appify deep dive and daily tracker during holiday sale season
• Data pull for business plan and exec reviews
• Identifying counterfeit products on marketplaces and ensuring that the shopping feed does not promote them.

Jul 2017 – Apr 2018 · 9 mos · Mumbai, Maharashtra, India

• Social Media campaigns on Facebook, Twitter, and Instagram to engage the various stakeholders through various updates
• about the program and progress of kids.
• SEO initiatives to improve h1 header, title and description meta tags, URLs and image & alt attribute.
• Managing corporate and individual team sponsorships (Logos on jerseys and visibility in social media posts and press)
• Tie-ups with broadcast partners like Star Sports to cover the league finals.
• Creating monthly assessment report to track progress of kids and press releases for success stories.
• Fundraising within the city.
• Co-planning & executing events in different cities, coming up with new ways to engage with partners & supporters.
• Maintaining all internal organisation documentation & holding everyone accountable to deadlines, tasks, and deliverables.
• Developing partnerships to improve quality of Program, organisation growth, and to increase impact on child and team.

Apr 2016 – Jul 2017 · 1 yr 3 mos · New Delhi Area, India

• Engaging customers and improving conversions through Facebook marketing (Carousel Ads, Canvas Ads, Lead ads, Banner
• Ads, Messenger ads and Instagram ads)
• Using Mixpanel analytics and Google Analytics to gauge customer behavior, reach out to new customers and make existing customers buy again.
• SEO initiatives to improve h1 header, title and description meta tags, image & alt attribute and URLs.
• Enhancing the customer experience improvements on website and app by undertaking projects that helped in easing the registration, login, checkout, and payment workflow
• New product launches for the FMCG brand USTRAA (Men’s grooming range)
• Google Shopping ads, Email, SMS and Affiliate marketing and tie-ups with marketplaces like Flipkart, Amazon, Nykaa
• Design and development of Customer Relationship Management tool.
• Conceptualizing the subscription and loyalty program for customers
• Ideation and launch of product samplers for USTRAA.

Apr 2015 – Jun 2015 · 2 mos · Okhla, New Delhi

• Google Analytics and Google Ads (Search, Display and PLA’s)
• Social Media Marketing (FB ads, Twitter ads, Instagram) aimed at engaging consumers and improving conversions.
• Marketing strategies for new FMCG product (USTRAA) launch.
• Email advertising and other contemporary initiatives like new website testing and sale and revenue forecasting.

Jul 2010 – May 2014 · 3 yrs 10 mos · Pune Area, India

• Worked with clients in the Financial Services and Insurance domain as a software developer.
• Involved in all the phases of Software development lifecycle from requirement gathering, analysis, preparing technical
• specifications and design doc, coding, testing, and final rollout.
• Single Point of Contact for clients in the offshore team and Knowledge Management anchor for the entire team