Apr 2022 – Jul 2024 · 2 yrs 3 mos · Gurugram, Haryana, India

• Leading data analytics team for C2B procurement channel
• Design, formulate and analyse AB tests for new product features
• Setup lead generation to conversion reporting for online price discovery team
• Perform root cause analysis to solve business and product problems
• Setup tableau reporting for stakeholders projects
• Collaborate with Data science, product and Business team and setup KPI metrics for their projects
• Perform exploratory data analysis ongoing projects and come up with new initiatives

Jul 2021 – Apr 2022 · 9 mos · India

• Being a senior business analyst in online business team, i am responsible for providing insights on customer shopping behaviour, digital marketing performance, sales trends etc to concerned stakeholders in order to achieve business growth and increase customer base.
• Cohort analysis - Targeting on the basis of their order history with the aim of cross selling and retention. An end to end model was created by me and my team which used to fetch the cohort, check their last purchase order and send them email/phone notification of the discount coupon accordingly.

Jul 2017 – Jul 2021 · 4 yrs · New Delhi, Delhi

• Working as a business analyst in security and loss prevent team for Amazon.

May 2016 – Jul 2016 · 2 mos · mundra kutch gujarat

• Being a mechanical engineer, chose Jindal SAW limited for my training which is leading industry in manufacturing and power production in India. During my training, got to learn about CENTRIFUGAL CASTING, ANNEALING, SUPPLY CHAIN OF RAW MATERIALS.