Prashant Maskara

CEO

Bengaluru, Karnataka, India21 yrs 5 mos experience

Key Highlights

  • Led a team to enhance user trust in Google Maps.
  • Developed systems serving millions of ads daily.
  • Managed multi-functional teams across locations.
Stackforce AI infers this person is a leader in Ad Tech with expertise in Machine Learning and large-scale distributed systems.

Contact

Skills

Core Skills

Machine LearningProduct Management

Other Skills

Data AnalysisReal-time BiddersAd Optimization SystemsData and Compute PlatformXMLLinuxCC#JavaJavaScriptWeb ServicesJIRAAlgorithmsC++Java Enterprise Edition

About

I'm currently leading a rapidly growing user understanding team(across Bangalore and Mountain View) for Google Maps. Our team focuses on building a deep understanding of Merchants and Maps contributors to enable productive contribution from trustworthy users while keeping maps data free of abuse. Our work involves modeling users to predict abusive and trustworthy users as well as highly skilled and reliable contributors. Modeling these behaviours has been hard as there are highly incentivised bad actors involved in large scale commercial collusion as well as an absence of definitive labels. We use Data from maps contributions, across google products and common abuse teams to help improve information quality on Maps We're a rapidly growing team looking for EMs, TLs and individual Software engineers with expertise in Machine learning and distributed systems. Feel free to reach out to discuss specific opportunities that may interest you Earlier, I was running tech and product for 3 independent multi million dollar businesses for Media.net. Leading multi functional(Engineering, product, data science, UI, operations) cross location teams to deliver highly scalable and intelligent solutions to drive company revenues and profits. Specialties: Large scale distributed systems, Machine learning applications, Product management, Leading technical and operations organizations, operational excellence in running highly available and distributed services, hiring and developing strong Engineering teams.

Experience

21 yrs 5 mos
Total Experience
3 yrs 8 mos
Average Tenure
2 yrs 9 mos
Current Experience

Media.net

4 roles

Senior Vice President

Promoted

Aug 2023Present · 2 yrs 9 mos · Bengaluru, Karnataka, India

Senior Director of Engineering

Promoted

Jul 2018Mar 2021 · 2 yrs 8 mos

  • Managed a multi discipline organization(Engineering, Data science, Product, UI) with over 120 people working for 3 different businesses in 2 locations.
  • Responsible for building Real time bidders, ad and keyword optimization systems and the data and compute platform for Media.net
  • Created real time bidders that bid on more than 10s of billions of requests, serving 100s of millions of ads each day.
  • Responsible for a browser extension development platform used to build 100s of highly monetizing browser extensions.
  • Constantly conceptualizing, analyzing, building and validating large scale Machine learning and data analysis problems and solutions
Machine LearningData AnalysisReal-time BiddersAd Optimization SystemsData and Compute PlatformProduct Management

Director of Engineering

Promoted

Jul 2015Jul 2018 · 3 yrs

Technical Lead - Keyword Intelligence

Jun 2009Jun 2015 · 6 yrs

Google

Senior Engineering Manager

Mar 2021Aug 2023 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Microsoft

Software Design Engineer II

Dec 2006Jun 2009 · 2 yrs 6 mos

  • Development of web services SDK for Windows Live Alerts partners
  • Developed a certificate management tool for Passport partners to install, diagnose and update their SSL certificates
  • Pitching various ideas to Microsoft leadership including Atlantis-3D social network.

Trilogy

Technical associate

Jul 2005Nov 2006 · 1 yr 4 mos

  • Ideation and development of guided selling applications, contextual search, client side configurator, reviews, dealer locator and lead generation.
  • Development of Business Rules management systems, generated event handlers.
  • Bug fixes on legacy codebases.
  • Tech skills used: Java, tomcat, JSP, postgres, MY-SQL, VB, classloaders, JBoss, WebSphere, Oracle, Ajax.

Interra systems

Engineering Intern

May 2004Feb 2005 · 9 mos

  • Created a spread sheet (Like MS Excel) with features included cell level protection, multiple undos and redos, a convenient set of APIs (in C) besides the standard spreadsheet features.
  • Created tabular view for VHDL circuits using this spread sheet utility.

Education

Delhi College of Engineering

B.E — Computer Science

Jan 2001Jan 2005

Delhi Public School, Vasant Kunj

Jan 1999Jan 2001

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