Mar 2024 – Aug 2025 · 1 yr 5 mos

• Actively shaping the narrative for Copilot and M365, building the future of AI together here at Microsoft IDC. Concurrently we are strengthening our brand presence and community engagement, while continuing our endeavours to unite product makers, users, and leaders.

Aug 2021 – Feb 2024 · 2 yrs 6 mos

• As we embrace the consumer ethos, the stories we build to galvanize our product makers, users and customers become increasingly important. Towards that end, our evergrowing Storytelling discipline has now joined hands with Customer Driven team to together form, Customer Success & Storytelling Collective (CSSC), here at Studio+91 and Microsoft IDC.

Sep 2020 – Jul 2021 · 10 mos

• Our collaborative endeavours have helped us drive exponential growth and consistent business value through our diverse stories, impacting peers, leaders and IDC business overall. While we've thrivingly nurtured a fledgling discipline from scratch, the core focus now is on building a flourishing team of multi-disciplinary designers/storytellers.

Aug 2019 – Aug 2020 · 1 yr

• Our storytelling-driven initiatives and their company wide impact, paved the way for our leadership team to invest in flagging off Storytelling as a new discipline within Microsoft IDC.
• An organisation’s culture is the stories they tell. With that vision, our small team begun working very closely with senior leadership, researchers, branding, comms, copywriters, product triads (design, PMs, engineers) and marketing teams, to mould stories for both, our stakeholders within the org and our end users/consumers. All these collaborations with diverse group of peers have enabled our blossoming horizontal team to augment impact across all product areas here at Microsoft IDC, cultivating a culture for us to be better together.

Mar 2018 – Jul 2019 · 1 yr 4 mos

• As a part of the Office 365 UX design team, I was working in mobile productivity space for emerging markets, responsible for owning core projects, programs and features by driving the design vision and strategy.
• Concurrently, another project revolves around nurturing an environment for us, Microsofties, to be better storytellers. Thereby, evolving the way we tell stories and, changing the way to get our users to think differently. The aim is to imbibe the art of Story Doing at the core of User Experience, to augment the emotional connect with our digital products paradigm.

Jul 2017 – Dec 2017 · 5 mos · Hyderabad Area, India

• The burgeoning importance of design thinking is quickly being recognized in the business world as crucial to success. In this environment, the process of design is akin to a process of articulation where communicating a design solution is as important as the solution itself.
• With this goal, my project explores different systems of narrative, visual models, and mediums that effectively communicate the story of an idea, with the end goal of synthesizing them into a storytelling framework suitable for communicating new design ideas in the ‘Office on mobile’ space.