Dec 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India

Dec 2022 – Dec 2024 · 2 yrs · Mumbai, Maharashtra, India · On-site

• Spearheaded end-to-end marketing and GTM strategy for 1,000+ live shows including global IPs like, The Phantom of The Opera, Sound of Music, Mamma Mia, Jacob Collier.
• Achieved 85% avg. occupancy and ticketing revenue targets across premium cultural formats (Broadway, indie, classical, etc.)
• Led media planning across ATL, BTL and digital
• Led visual communication and brand consistency for large-scale international and Indian events; defined design systems across all assets in line with global SOPs
• Created audience segmentation strategies using deep consumer insights across genres (music, dance, theatre) to drive personalized communication and campaign performance
• Forged high-impact brand partnerships, enhancing market reach and audience engagement
• Oversaw coordination with external vendors, creative agencies, and global production houses for campaign alignment and event success
• Activated multi-touchpoint cross-promotions at venue level, ensuring IP synergy and audience retention

Oct 2021 – Dec 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Led national brand campaigns and go-to-market strategies across multiple cities; scaled marketing in line with product-led growth and retention metrics
• Delivered performance marketing initiatives that maintained CAC at ~₹300 while improving AOV and MAU
• Developed monetization strategy, converting partner synergies into bottom-line revenue via co-branded initiatives and in-app experiences
• Managed PR and influencer strategy during stealth-to-launch transition—drove 4.2B+ earned impressions and built rapid brand awareness
• Collaborated with digital, CRM, and product teams to create full-funnel user journeys that improved conversion and repeat rates

Dec 2017 – Oct 2021 · 3 yrs 10 mos · Mumbai Metropolitan Region

• Headed pan-India marketing strategy for high-profile international events such as Cirque du Soleil and the U2 India Tour, delivering ₹30Cr+ in media valuation and achieving record-breaking ticket sales.
• Launched and scaled live entertainment IPs through integrated, full-funnel campaigns (ATL, BTL, Digital), with focused audience targeting and media optimization.
• Led the award-winning #StepOutWithBookMyShow campaign, resulting in a 30% uplift in engagement across top metro cities.
• Ensured brand consistency and compliance across international event marketing by collaborating closely with global stakeholders.
• Created data-driven campaign insights and comprehensive post-evaluation reports to support strategic decisions and stakeholder alignment.

Dec 2015 – Dec 2017 · 2 yrs · Mumbai Metropolitan Region

• Led strategic social and digital planning for financial and healthcare clients like Bank of Baroda, Indian Bank, and LIC, delivering award-winning campaigns such as #JuggleLikeAChamp.
• Collaborated closely with clients to align on business goals, while managing a team to drive innovative digital strategies, new business development, and strong client relationships.
• Utilized social listening tools like Quickmetrix for data-driven insights, and worked cross-functionally with creative teams to craft impactful brand campaigns.

Dec 2014 – Dec 2015 · 1 yr · Mumbai, Maharashtra, India

• Led end-to-end brand integrations and ad sales for marquee IPs like IIFA and GIMA, driving revenue through innovative sponsorship solutions and campaign execution.

Apr 2014 – Nov 2014 · 7 mos · Mumbai

• Managed 30+ key accounts across FMCG, Entertainment, and BFSI sectors, delivering integrated radio and digital campaign solutions.
• Drove revenue growth by securing media budgets, optimizing backend scheduling, and nurturing strong client relationships.