Jan 2025 – Oct 2025 · 9 mos · Bengaluru, Karnataka, India · Remote

• 🌟 Agentic AI MVP & Product Launch: I worked part-time in a product management and marketing capacity at Knoh.AI to build and launch an agentic AI assistant for product marketing and competitive intelligence. Led UAT, logged bugs, created prompt instructions, enabled customer demos, and launched GTM assets like datasheets and the website. Gathered user feedback and collaborated closely with the engineering team to prioritize product enhancements and bug fixes. (Tools Used: Loom, Invideo, HeyGen, Canva, Figma, Google Vids)

Jan 2024 – Jan 2024 · 0 mo · Bengaluru, Karnataka, India · Remote

• ⭐ Product Management Certification (Jul–Sep 2024) – Completed the Product Management program from Product Space to deepen my understanding of SaaS & AI products, enhancing my ability to collaborate with PMs and drive user-centric GTM strategies. The course offered expert mentorship, case studies, live assignments, and the opportunity to work on real-world PM projects. Worked on live projects with products like Recipecup, Canva, and Bullspree.

Jan 2024 – Jan 2024 · 0 mo · Bengaluru, Karnataka, India · Hybrid

• LightMetrics is a video telematics solution provider. During my tenure, I managed marketing agencies and supported in-person events. My roles and responsibilities included:
• ⭐ Project Management and Events: Managed ABM and content agencies, offering mentorship, quality checks, and strategic direction. Launched partner portal with positioning decks, demo scripts, and localized solution assets in Portuguese to close gaps between sales and product. Supported SDRs at field events with decks and artwork. (Tools Used: Notion, Webflow, Canva)

Jan 2022 – Jan 2024 · 2 yrs · Bengaluru, Karnataka, India · Remote

• Hubilo is an all-in-one virtual, hybrid, and in-person event platform that empowers marketers to host revenue-generating events. Some of my roles and responsibilities included:
• ⭐ Product Launch and GTM Strategy: Collaborated with product managers to finalize competitive matrix, and product narratives for the launch of Webinar+. Translated product capabilities into FAQs, datasheets, product decks, blogs, and demo videos. Executed GTM programs with a strong focus on new user acquisition and analyzed campaigns post-launch to enhance conversions. Shared keyword insights that improved MQL quality from paid channels. Analyzed platform usage stats to validate impact and ROI. (Tools Used: Marketo, Salesforce, Tableau)
• 🏆 Market Research and Competitive Analysis: Awarded the Marketing Maven in Oct 2022 for in-depth research on 20+ webinar competitors, uncovering insights on parity features, pricing, and sales process.
• ⭐ Feature Release Strategy: Supported the launch of analytics, and Gen AI features. Examined Salesforce data and customer Gong calls to update user persona and pain points. Created value propositions, FAQs, solution demos, scripts, and support articles. Did detailed usability testing for new features. (Tools Used: Gong, Figma, Loom, Get Beamer)
• ⭐ Product Training: Developed GTM playbook and product training materials. Shared timely updates and newsletters. Updated sales tool kit with battle cards, and product cheat sheets. Developed assets to counter competitive influence on buying decisions. Conducted monthly training. Incentivized learning with certifications achieving 100% completion rates. (Tools: Seismic)
• ⭐ Q1 2024 – Sales Enablement Consulting Project: Created updated product decks and sales flyers to support Fielddrive’s sales conversations and customer engagement efforts. Focused on simplifying complex product features into easy-to-understand materials for faster sales enablement.

Jan 2020 – Jan 2022 · 2 yrs · Bangalore Urban, Karnataka, India · Remote

• Subex is a leading telecom analytics solution provider. I managed product launch and GTM for Subex's No-code AI platform - HyperSense and anomaly detection platform - CrunchMetrics. Key highlights include:
• ⭐ Product Launch and MVP Creation: Did market research with product heads to develop GTM strategy, positioning, value propositions, and roadmap. Conducted competitive and KANO analysis for feature prioritization and MVP creation. Acquired 150+ free trial users within the first month of the Beta launch. Helped collect and analyze feedback from users to improve the product. (Tools used: JIRA)
• ⭐ GTM Playbook: Led GTM efforts for No-code AI product - HyperSense AI Studio. Built awareness about the product and its use cases through webinars and podcasts with thought leaders in data science. Generated 120+ MQLs a month with white papers, eBooks, and social media posts. Developed sales scripts, overview guides, battle cards, training decks, and outbound email cadences for new prospects. (Tools used: Wordpress, Hubspot)
• ⭐ User Acquisition and Engagement: Increased new sign-ups with lead magnets such as AI Quiz and ROI calculators. Drove adoption among free trial users with a product resource center, FAQs, product walkthrough videos, and use case tutorials. Created an in-app learning academy to activate inactive users.
• ⭐ Analyst Briefings and PR: Collaborated with SMEs to refine submissions for awards and analyst briefings. Wrote articles, press releases, PoVs, CTO quotes, and annual reports. Established editorial opportunities for CXOs to promote the new products. (Tools used: HARO)

Jan 2019 – Jan 2020 · 1 yr · Greater Bengaluru Area · On-site

• Kaleyra is a global cloud communications software provider. As part of the marketing team, I managed all aspects of marketing and branding at the company. The key highlights of my role were:
• ⭐ Product Content: Created product teasers, explainer videos, brochures, newsletters, user guides, chatbot copy, blogs, and case studies. Gamified testimonial collection with the CS team to increase responses. (Tools used: Asana, Wordpress)
• ⭐ Corporate Communication & Events: Wrote scripts, and oversaw the execution of leadership video shoots. Created press releases, thought leadership articles, event teasers, and assets for global events such as MWC. Worked with the leadership team to execute all aspects of corporate communication, including employer branding and emergency communication to media, customers, and employees during the pandemic.

Jan 2019 – Jan 2019 · 0 mo · Bengaluru Area, India · On-site

• MoEngage is a marketing automation and engagement platform for mobile apps. At MoEngage, I was part of the marketing team that managed all aspects of content to generate MQLs, and drive brand awareness. The key highlights of my role were:
• ⭐ Lead Generation: Acquired new leads with data-driven reports, and eBooks. Optimized website for SEO, and set up CTAs to drive on-page CTRs. Set up personalized email nurture for different user segments. (Tools used: Hubspot, Sumome, Ahrefs, Canva, Trello, Lumen5)
• ⭐ User Conferences and Events: Collaborated with product, sales, and marketing teams to develop Product Launch Presentations for events. Helped organize and promote the first #GROWTH19 user conference. Created partner landing pages and newsletters. Managed employee branding and events for GPTW 2019.

Jan 2018 – Jan 2019 · 1 yr · Bengaluru Area, India · On-site

• HashedIn is an IT services and consulting company that builds intelligent SaaS solutions. At HashedIn, I worked directly with the leadership team to execute PR campaigns. I also worked with the sales team to develop case studies, and capability decks to close opportunities. The key highlights of my role include:
• 👉 PR and Sales Enablement: Wrote CXO articles and press releases for company updates, new products, partnership announcements, and awards. Worked with SMEs to develop industry-specific sales decks to close new opportunities. Wrote ROI stories to educate prospects about the solutions. (Distributors: PRNews, Businesswire, YourStory)

Jan 2017 – Jan 2018 · 1 yr · Bengaluru Area, India · On-site

• HackerEarth is a talent and innovation management platform for conducting hiring challenges and hackathons. As part of the developer community engagement team, my role was focused on building HackerEarth’s 1.5+ million strong developer community. The key highlights of my role were as follows:
• ⭐ Developer Community Engagement: Wrote blogs, SEO pages, product walk-through articles, and newsletters. Drove social media and email campaigns for an international developer audience.
• ⭐ Hackathons and Events: Organized country-wide Hackathons, and developer meetups. Live tweeted and promoted #IndiaHacks for an event that trended for 6 hours on Twitter. (Tools used: Mailchimp)

Jan 2016 – Jan 2017 · 1 yr · Bengaluru Area, India · On-site

• 99tests was an early-stage start up funded by Infosys founding member, Kris Gopalakrishnan. The crowd-sourced, software testing platform built by Preenos Crowd Technologies had over 40k crowd testers from around the globe. I was the first marketing hire who managed all the product marketing efforts for the team. The key highlights of my role were as follows:
• 👉 Growth Marketing: The first marketing hire responsible for MQLs, and growing the software tester community. Increased new platform users with campaigns such as App Grader, and 99tests Bugathon. Grew user-generated content by launching a community blog section. Achieved a 20% MoM increase in organic traffic with improved SEO strategies. Revamped and managed the company's blog featured in top testing blogs in March 2017. Monitored and reported web traffic for management. (Tools used: Hotjar, Marvel App, Balsamiq, Similarweb, Get Clicky, Google Analytics )
• 👉 Product Marketing: Worked with the product head to develop messaging, use case pages, and user onboarding dashboards. Created the company’s first webinar session. Wrote 50+ B2B sales collaterals including brochures, white papers, product demos, and reports. Managed outbound sales emails, and newsletters. Handled media inquiries, interview requests, press releases, and analyst briefings. Coordinated with agencies to get 15+ PR mentions that increased referral traffic to the website.

Jan 2014 – Jan 2016 · 2 yrs · Bengaluru Area, India · Remote

• I have worked as a freelance product manager and marketing consultant, helping early-stage startups and agencies with usability testing, product GTM research, and GTM collaterals. My work spans multiple clients across SaaS, AI, fintech, ed-tech, and consumer tech.
• Beyond product-focused work, I have taken on short-term marketing projects, creating sales collaterals, pitch decks, web content, blogs, PR articles, and social media posts. I have also assisted clients with SEO, competitor research, and marketing surveys.
• Key Highlights:
• ⭐ Q2, Q3 2025 – Product Management: I supported the launch and GTM activities for Knoh.AI, an AI agent for Product Marketing.
• ⭐ Q1 2025 – Product Documentation: Created 80+ product documents, curated input data files, and conducted usability testing to improve the adoption of internal GPT at Yubi, a Co-lending platform.
• ⭐ Q4 2024 – Product Community: Helped launch Project Tailwind, an AI Product Management Community.
• ⭐ Q1 2024 – Sales Enablement: Created product decks and flyers for Fielddrive (A Hubilo Subsidiary).
• ⭐ Q2 2018 – SEO Strategy: Conducted competitor analysis for Viteos (Fund Accounting Firm).
• ⭐ Q3 2017 – PR & Email Marketing: Executed PR and outbound email campaigns for Leanpitch (Ed-Tech Solution).
• ⭐ Q2 2017 – Market Research: Conducted a preliminary market survey for launching MechanicalChef (Cooking Robot Startup).
• ⭐ Q1 2016 – Social Media Campaign: Developed a social media strategy for TTK Prestige and SEO blogs for Glamdoc (Hair Transplant Clinic).
• ⭐ Q3, Q4 2015 – Social Media Marketing: Created 50+ product descriptions for Rentomojo (Furniture Rental). Coordinated with 80+ Facebook groups in 5+ cities for launch and promotion.
• ⭐ Q1, Q2 2015 – Content Marketing: Designed Facebook posts and wrote blogs for multiple agencies and B2C Clients. (Tools: Photoshop, Hootsuite, Bitly, Crowdfire).
• ⭐ Q4 2014 – Web Content: Created 70+ website pages for Provilink (UAE-based Property Service Provider).

Jan 2013 – Jan 2014 · 1 yr · Bengaluru Area, India · On-site

• Tesco HSC is an international operational and technological center of Tesco, a leading retailer in the UK. I was part of the UK-Central Finance Team and managed cost centers for Tesco's Express stores. I also developed content for an internal communications team called Sankalp that organized employee engagement events. The key highlights of my role were as follows:
• ⭐ Financial Reporting: Managed cost centers for Tesco's Express stores. Handled payroll accounting, expense analysis, budgeting, and forecasting.
• ⭐ Employee Engagement: Writing support for leadership announcements for UK-Central Finance Team, and newsletters. Created employee engagement emails for Sankalp (Internal events team).
• 🏆 Won value award in June 2013 for creating insightful reports that helped control costs for Express Stores. Won value award in Feb 2014 for accurate forecasting and budgeting.

Jan 2011 – Jan 2012 · 1 yr · Bengaluru Area, India · On-site

• Northern Trust provides financial services including investment and fund administration services. As part of the Fund Accounting Team in Bangalore, I prepared the fund administration reports. They depict the performance of funds based on the Total Expense Ratio (TER), Portfolio Turnover Ratio (PTR), and balance sheet values. I also created the training documents for the shared services team. My key responsibilities were as follows:
• ⭐ Financial Analysis: Prepared the fund administration reports covering TER, PTR, and balance sheet values to analyze fund performance.Formatted, analyzed, and summarized the reports for easy review. Handled prime broker downloads and prepared board reports.
• ⭐ Process Documentation: Wrote process documents (SOPs) and training documents for the Fund Accounting Team in Bangalore. Trained new graduates to handle the process and reviewed their reports.

Jan 2010 – Jan 2010 · 0 mo · Manipal · On-site

• ⭐ Internship at Ad agency: I interned at Ad Syndicate Services Pvt. Ltd, an advertising agency in Manipal in December 2010. The assignments during this tenure included research, content creation, and creative design. I created feedback forms, market research materials, and company calendars.