Sep 2023 – Oct 2025 · 2 yrs 1 mo · Los Angeles / San Francisco / New York City · Remote

• Serving 2B users and making Instagram the best platform for connecting with people and sharing your creativity. Owned the Notifications Feed and worked on growth initiatives around notifs, friending, supporting creators with promoting and rewarding original content, and specialty AI/ML projects.

Sep 2023 – Oct 2025 · 2 yrs 1 mo · Menlo Park, California · Remote

• Product design @ Instagram

Aug 2022 – Aug 2023 · 1 yr

• Worked on near and long-term projects - experimentation, feature development, information architecture, new content experiences, guided programs, podcasts, yoga, diversity and inclusivity offerings with partners like Dive in Well, Shine and Noojimo, integrating coaching and therapy, team mentorship and responsible for team rituals including our weekly critique. Evangelized Headspace Design at the world's top conferences.
• Highlights:
• Increased conversion by 80% with growth initiatives and paywall experimentation (3MM paying subscribers)
• Increased content starts by 10%, content completes by 5% while lowering friction
• Increased active rate per week for new users by 45% with content targeting
• Increased active users by 15% and active days by 3.8% with content targeting
• Launched first self-paced, guided multi-week subclinical program for stress reduction with no reliance on human providers; increased content engagement (activity completion) by 6%, and DAUs & WAUs by 1% for target user segment
• Reduced churn by 4% with thoughtful cancellation flow, saving the company $2M+ annually
• 18th most tenured employee
• Keynote speaker at Figma Config

Jan 2019 – Aug 2022 · 3 yrs 7 mos

• Led design on core and growth initiatives, worked on all aspects of the service: membership, engagement, retention, b2b, mental health, machine learning, guided programs and more.
• Hyperproductive "ideation-machine" who "can also deliver" (my manager's words, not mine lol), balancing business goals and user needs, pushing the brand and product experience at all touch points, built out parts of our design system, defined process and tooling, new ways we can innovate, etc.

Nov 2017 – Jan 2019 · 1 yr 2 mos

• Focused on product growth features and initiatives: acquisition, conversion, checkout flows, cancellation flows, launched Student and Family plans, SEM/SEO pages, lifecycle campaigns, gifting, contributing to the early design system and more.

Jul 2016 – Nov 2017 · 1 yr 4 mos

• Conducted user research and designed v2/v3 of the Headspace app. Worked cross-functionally to launch v3 worldwide, as well as core features (engagement, discovery, personalization), evergreen landing pages, brand partnerships (Nike, Spotify, Starbucks), modular email system for CRM, custom CMS/dashboard and suite of airline apps.

Jun 2022 – Present · 3 yrs 10 mos · South Central Los Angeles, California

• Casual product design studio operated with my wife for ambitious startups and established companies. We take on 2-3 projects per year.
• Clients include Red Bull, REI, Going (formerly Scott's Cheap Flights), Symposia, Nolla Health and Chase Jarvis to name a few.

May 2019 – Present · 6 yrs 11 mos · Los Angeles, California

• Streetwear brand turned gift shop with a small collective of creators, authors and meme makers. Apparel, books, and music by Yumi Sakugawa, Yrsa Daley-Ward, Gabi Abrão and more. Shop: www.sunshineshop.la

Aug 2015 – Jul 2016 · 11 mos · Los Angeles, California

• Designed and shipped products for Red Bull Media House. Worked on all aspects from vision, strategy, user experience, prototyping and testing. Worked with cross-functional project teams using an agile, user-centered and collaborative process on key features like: streaming/live TV, live events (multi-cam), onboarding and profile/personalization.
• Highlights:
• Launched on 12 platforms including mobile, TV, web, and others
• 4x'ed engagement and time spent in-app with Live TV
• RBTV reached 1 billion views

Sep 2009 – Dec 2012 · 3 yrs 3 mos · Sudbury, Ontario

• Faculty in the School of Art & Design, teaching in the Graphic Design program. A little bit of Graphic Design History, Web Design and even Art History. I'm thankful for the opportunity to teach early in my career and hope to revisit it in the future.

Mar 2009 – Aug 2015 · 6 yrs 5 mos · Sudbury, Ontario, Canada

• Co-founded the agency. We were a small shop working on many types of projects from the early days of responsive web to experiential rooms for science centers and art galleries. I did a bit of everything over the years—responsible for leading our design and technology efforts, managing and contributing on projects, and pitching new business.
• Our focus early on was branding for small businesses and non-profits. We grew to become one of the top agencies in Northern Ontario, eventually pivoting into a digital boutique with agency-of-record contracts with Science North, the Art Gallery of Sudbury, Musagetes Foundation, ecommerce for legendary punk record label Deranged Records and helped kickstart Manitoulin Brewing Company. We decided to sunset the company for the opportunity to move to California and sharpen our product design skills.
• Highlights:
• $500K/yr annual revenue - Agency of Record contracts (for a team of 2, this was pretty huge!)
• Northern Ontario Business' Young Entrepreneur of the Year Award
• So(cial) Good Design Award
• Design Edge's Legacy Award

Jan 2007 – Feb 2009 · 2 yrs 1 mo · Sudbury, Ontario

• After graduating from design school, the recession was on its way and jobs were sparse. There was work to be done but very few open roles. I started a "studio" out of my apartment called Small Change with a friend (named after the Tom Waits song) and designed posters, album art, skate decks, etc. The irony in the name didn't strike us at the time.
• Later, I freelanced for agencies, notably Overtheatlantic and 50 Carleton (yes, there is a design industry north of Toronto). My first project with OTA won a Canadian Marketing Award, and at 50C, I worked on telecomm campaigns for Bell and on mining projects for Sandvik. Classic agency work. Having the freedom to work with agencies while maintaining my autonomy is where my interest in entrepreneurship started.

Jul 2005 – Jan 2015 · 9 yrs 6 mos · Sudbury, Ontario, Canada

• I was the sole all ages punk and metal booker in Sudbury, Ontario providing a pit stop between Thunder Bay and Toronto. Booked hundreds of bands over nearly a decade from heavy metal juggernauts like Architects, Every Time I Die and Madball, to punk classics like Regulations and Career Suicide. Even dipped my feet into the world of folk music with artists like Julie Doiron and Daniel Romano. I almost booked M.O.P. once but they got stuck at the border. I did book Shad, though (Hip-Hop Evolution host).
• I really didn't want a "job" job. By focusing on music and cultivating a community, I was able to sharpen my design skills making posters, album art, etc. and even ran an online message board, Punksud.com, with hundreds of daily active users.

Sep 2003 – Mar 2004 · 6 mos · Sudbury, Ontario

• If you've made it this far into my profile, thanks for sticking with me. Fun fact: my childhood dream was to become a professional hockey player. I put this here mostly as a joke... but hey, we all need a backup plan, right? The dream is still alive. Hope it gave you a laugh.