Feb 2022 – Feb 2024 · 2 yrs · London, England, United Kingdom · Hybrid

Jan 2022 – Present · 4 yrs 4 mos · London Area, United Kingdom · On-site

• Are you planning an event and need a speaker who can rock the stage?
• Your audience will love your event if they either leave inspired or learn something useful for their jobs. I say, "Why not both"? And we can make it entertaining too.
• I started my career in the music and entertainment industry. Through my 25 years in marketing, I've used humour to entertain as much as I've informed. How? I lift the lid on my 12 years on the original Xbox team, educating organisations on my jam - product marketing. I do this whilst untangling complex data and simplifying concepts into easy-to-understand, actionable insights.
• 2023 saw me hit the road to educate, inspire and motivate audiences in New York, San Francisco, Oakland, Amsterdam, London and online.
• Because I'm on your team, we'll work together - I'll assist with pre-planning, be fully present on event day, and add value post-event.
• Are you ready to rock?
• "Insightful, engaging and mind-opening. Harvey captivated the audience in a way few speakers can - and left us craving more."
• "I can't stop talking about Harvey's Xbox talk. At work, I'm sharing the lessons. At home, I'm sharing the fascinating backstory behind the product."
• "Three Lessons Xbox Taught the World" illustrated that the essence of market disruption is not the size of your investment but the precision of your messaging. His lessons are a masterclass in strategic marketing.

Sep 2020 – Dec 2021 · 1 yr 3 mos · London, England Metropolitan Area

• Key Goal; Diagnose, define and deliver new value proposition and all related product marketing deliverables for new flagship consumer platform.
• ► Executive-level responsibility for defining the value proposition, positioning, messaging and GTM approach for Avast One.
• ► Owner and leader of the global product marketing function for Avast One, guiding cross-functional teams including market/business insights, product management, UX & design, sales & marketing teams.
• ► Key responsible person for building business case and product from no code to internal green light, to launch in major markets. Including but not exclusive to product definition, product marketing strategy, organisational readiness & mind-set shift that takes the company from core traditional products to UX across cloud services (SaaS) and mobile.
• Key Achievements:
• ► Avast One (A1). Created new B2C flagship consumer proposition transitioning from a native PC product download offer to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, messaging articulation and all related research work.
• ► Contributed at leadership and team level to new era of digital services and mobile experiences that delivered incremental value & change to the business with user at the heart of it.
• ► Changed legacy messaging style away from technology terminology to user-friendly language using ‘Conceptual Clarity’ as a framework. Bridged the gap in the users mind on how technology works and benefits them.

May 2020 – Present · 6 yrs · London, England, United Kingdom · Remote

• Elevate Your Product Marketing | Accelerate Your Growth
• From consulting to fractional work for organisations to coaching and mentoring for individuals and teams, I'll unlock your potential and deliver results.
• With over 25 years in senior Product Marketing roles for companies such as Product Marketing Alliance, Virgin, Microsoft, Kaspersky and Seiko Epson; I have a track record of helping businesses of all shapes, sizes and growth stages find the true value of their product or service.
• Learn more at https://www.harvey-lee.com

Jul 2018 – Apr 2020 · 1 yr 9 mos · Hemel Hempstead, United Kingdom

• Key Goal; Define and drive the Epson Consumer Print value proposition by disrupting the existing Ink Cartridge market across MEA/CIS regions.
• ► Executive-level responsibility for the product roadmap and portfolio management.
• ► Lead and drive team to be the Voice of the User, ensuring actionable insights delivered to cross-functional teams including R&D, Product Management, Sales & Marketing teams.
• ► Ensure value proposition and messaging efficacy to deliver sales and market share objectives.
• Key Achievements:
• ► KPI's available on request.

Nov 2013 – Feb 2018 · 4 yrs 3 mos · London, United Kingdom

• Key Goal; Create, drive and execute new Global B2C product strategy and GTM planning. Optimise existing portfolio for Post-PC era market.
• ► Executive-level responsibility for the 4-year product strategy and roadmaps, main focus on Cloud Services (SaaS) and mobile.
• ► Owner and leader of the Global Product Vision, guiding cross-functional teams including Market/Business Insights, R&D, Product Management, UX & Design, Sales & Marketing teams.
• ► Responsible for building Product definition, Product Marketing strategy, organisational readiness & mind-set that takes the company from core traditional products to UX across Cloud Services (SaaS) and Mobile.
• Key Achievements:
• ► Kaspersky Security Cloud Product (KSC). Created new B2C product strategy from a PC product to "Security-as-a-Service". End-to-end conceptualisation, product definition, product/market fit validation, UX testing, delivery and full GTM planning.
• ► Defined new-era of digital services and mobile experiences that delivered incremental value & change in direction to the business with user at the heart of it. Restaging the product value proposition as a service such as Kaspersky Security Cloud.
• ► Changed legacy messaging style away from technology terminology to user-friendly language using a new type of messaging style called Conceptual Clarity. Bridged the gap in the users mind on how technology works and benefits them.
• ► KPI's available on request.

Dec 2009 – Jun 2013 · 3 yrs 6 mos · London

• Key Goal; Deliver proof of concept for direct-to-fan business model for emerging artists.
• ► Lead full business and product strategy & creative development for emerging artists and writers.
• ► Member of British Phonographic Industry (BPI), International Federation of the Phonographic Industry (IFPI), Performing Rights for Music (PRS), Phonographic Performance Limited (PPL) and Music Managers Forum (MMF).
• Key Achievements:
• ► Runner-Up Best New Music Start-Up 2012, as voted for by Music Industry peers.
• ► 2 chart entries. Kelly Erez (Publishing) #11 Music Week Official UK Urban Chart, Wolf People (Producer Management) - Top 60 Official UK Chart.

Dec 2001 – Oct 2013 · 11 yrs 10 mos · Reading, United Kingdom

• Key Goal; Hardware market and product planning for first Xbox, Xbox 360 and Xbox One over full end-to-end life cycle. Optimise regional success by effective GTM strategy and operationalising hardware ecosystem, accessories portfolio and platform-related business objectives.
• ► Executive-level ownership of the 3-year EMEA product roadmap for the Platform and Portfolio (hardware and software integration for Xbox Live features such as Achievements, Messaging, Avatars, 3rd party Apps and paid/free value propositions).
• ► Defined and drove the product value proposition for EMEA, end-to-end product strategy and execution to deliver targets and redefine what the next generation of entertainment & gaming means to consumers.
• ► Key point of contact for key external partners involved in Platform initiatives such as the Interactive World Cup (FIFA, Adidas, Samsung, Toshiba).
• Key Achievements:
• ► Repositioning of value proposition to specific target audiences, business & market challenges resulting in unique product roadmap for EMEA in a $1.5B a year business line.
• ► Managed full end-to-end lifecycle, go-to-market and operational effectiveness.
• ► 20M consoles & 30M accessories sold during tenure, bucking the life-cycle trend in the category with 50% of volume directly attributable to personally developed product strategies and go to market programs.
• ► Company still holding to defined product marketing strategy and some processes, even 5 years after leaving the company.
• ► Nominated Microsoft Mentor, Music Consultant and Media product spokesman.

Nov 1998 – Nov 2001 · 3 yrs · London, United Kingdom

• Key Goal; Lead and build Marketing team to represent and optimise marketing of US PC-gaming portfolio in Europe. Management oversight and implementation of Portfolio transition from PC for PlayStation format.
• Key Achievements:
• ► Overseeing the effective restructuring of the division in Europe.
• ► Led marketing transition from PC gaming company to broad-appeal console Games Company.
• ► Strengthening US-relationships and accountability.
• ► Delivered forecasts and revenue objectives.

Jun 1994 – Jun 1998 · 4 yrs · London, United Kingdom

• Key Goal; Formation of new portfolio and artist roster on post-portfolio sale of legacy IP to Virgin Records and BMG.
• Key Achievements:
• ► Managed and led transition from major licensed to independently distributed label.
• ► Launched the world's first interactive CD, the state of innovation at the time.
• ► Successful re-launch of legacy artist.

Jan 1988 – Jan 1994 · 6 yrs · Manchester, United Kingdom

• Key Goal; Provide business services to emerging and establish artists on the road and back office.
• ► Worked on the long-term development of the band and by 1994 the band had released their debut album on major label BMG Ariola and toured in support of the album with named artists across Europe.
• ► Toured most of the major markets as a freelance Tour & Production Manager numerous times including 10 tours of the USA and over 12 European tours. Worked with The Beach Boys, The La’s, Curiosity Killed The Cat, Crowded House, Terrorvision, Smalltown Heroes, and Dr. Hook amongst others.
• Key Achievements:
• ► Achievements; Discovered Smalltown Heroes, developed their business and signed them to Publishing and Recording deals.