Jul 2025 – Aug 2025 · 1 mo · Sydney, New South Wales, Australia · On-site

• Advising Personal Every Day Banking team with the “New Arrivals Banking” strategy. A massive opportunity for Banks in Australia to make the new arrivals journey seamless.

Mar 2025 – Aug 2025 · 5 mos · Australia · Remote

• Advising technology companies, enterprises, and policy makers on innovation led growth.

Feb 2025 – Present · 1 yr 3 mos · Sydney, New South Wales, Australia · Hybrid

• Working closely and Advising the university leadership on several transformation projects including
• Brand Promise
• Student journey mapping and persona based marketing
• Marketing organisation structure and balanced scorecard
• Industry connect strategy

Apr 2024 – Feb 2025 · 10 mos · Gandhinagar, Gujarat, India · On-site

• India’s first international Financial services Center, GIFT (Gujarat International Finance and Tech City) is also India’s maiden smart city.
• A public sector undertaking with sponsorship from Prime Ministers office, Ministry of Finance and Gujarat state Government, GIFT is an ambitious project to be the investment corridor for international investors to invest in India with progressive tax regime and its own regulator - IFSCA.
• As the Chief Commercial officer, I was responsible for setting up the sales and marketing function for GIFT including Brand, Website, Website, CRM and Customer Experience.
• As Chief Fintech officer, I launched India’s first dedicated Fintech institute and a Fintech Incubator and Accelerator to turbocharge Fintech innovation in India. (GIFT IFI and GIFT IFIH).

Jan 2020 – Apr 2024 · 4 yrs 3 mos

• Global head of B2B marketing for DBS Institutional banking responsible for Transaction banking, Small and medium enterprises (SME), large corporates and Institutional Investors segments.
• Managing regional marketing budgets and team, responsible for 360 marketing planning and execution across customer lifecycle - acquire, transact and engage.
• Key focus areas include developing thought leadership content around digital transformation, API connectivity, Industry insights and macro insights. Running campaigns using digital marketing, social media community marketing and representing the bank at key industry events and driving customer engagement.
• Bringing the best practices from tech industry to banking, modernizing marketing infrastructure, MarTech stack, data-driven marketing with ROI metrics #FinTech #TechFin #Marketing #CMO #MarTech

Jul 2018 – Jan 2020 · 1 yr 6 mos

• Ran Group marketing for DBS Retail, Wealth and Private banking.
• Launched a new brand campaign for DBS Private banking and refreshed all marketing assets including pitch books with a refreshed customer value proposition.
• Launched DBS Private bank in Thailand.
• Developed an ROI (investments vs return) model for Private banking engagement events helping business to decide where to invest in.
• Managed regional marketing budgets and established a ROI tracking methodology across retail banking to help strategic cost management.
• Drove profitability for Digibank India and Indonesia (digital only bank).
• Drove credit card activation campaigns in Indonesia.
• Launched new products for Bancassurnace, Treasures in Hong Kong
• #PrivateBanking #WealthBanking #RetailBanking

Aug 2017 – Sep 2019 · 2 yrs 1 mo · Singapore

• As the regional board member of The Marketing Society I am driving engagement and thought leadership among fellow senior marketing leaders in the region

Oct 2014 – Present · 11 yrs 7 mos · Singapore · Remote

• Part of the APAC advisory council, we are a group of APAC CMOs driving thought leadership, mentoring and talent nurturing in APAC.

Jun 2014 – Jul 2018 · 4 yrs 1 mo · Singapore · On-site

• Hearables are driving new ways of living and working. My role was to take this innovation to the market, grow the business in the region and develop channels and strategic alliances.
• Part of the Asia Pacific Leadership team, Global Marketing leadership team I drove marketing programs and business development activities to catalyze the growth of Jabra business in the Asia Pacific Region
• Managing a diverse team of marketers across the region, serving 14 countries and building relations with a dozen alliance partners, the job encompasses:
• B2B and B2C marketing programs
• High touch customer marketing programs
• Designing and implementing Channel programs
• Customer and Channel Segmentation strategies
• Regional PR and Communications
• Digital marketing strategies
• Formulating and negotiating distribution and alliance contracts
• Product Bundling, offers and joint GTM strategies
• Pricing strategies with alliances

Jun 2013 – May 2014 · 11 mos · Singapore · On-site

• Responsible for Enterprise Marketing strategy for APAC region to drive incremental demand and customer relationships with strategic accounts.
• Key projects accomplished so far include :
• APAC Enterprise segmentation
• Opex and Pipeline planning for the whole year
• Strategic account marketing framework and activity execution
• Commercial demand generation
• Through partner marketing programs
• Campaign management

Feb 2012 – Jun 2013 · 1 yr 4 mos · Bangalore · On-site

• Database cleanup and segmentation for targeted campaigns
• Defining and implementing lead management process enabling tracking of campaign to cash
• Conceptualize and deliver end to end demand generation campaigns
• Responsible for comprehensive internal and external communication strategy
• Customer case studies and references
• PR/Media head for the country
• Managing analyst relations including briefings and inquiries
• Conducting roadshows and sponsoring trade-shows and conferences
• Handling Global and regional marketing programs including product launch events, APAC customer councils, cloud marketing
• Own end to end channel marketing strategy including incentive schemes, to-partner and through-partner marketing

Sep 2008 – Jan 2012 · 3 yrs 4 mos · Bengaluru, Karnataka, India · On-site

• Crossing the Chasm marketing for Cisco Emerging solutions - Smart+Connected Communities and Physical safety and security solutions.
• Delivered global events such as IBM IOD, IACP showcasing Cisco's vision in this space.
• Developed Solution messaging for Infrastructure, real estate, healthcare, public safety verticals.

Sep 2008 – Nov 2010 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• PM for Cisco’s next gen VPN client, Leading firewall and network security manager product line.
• Managed product roadmap and strategy, product requirements, marketing collateral, pricing and licensing.
• Created and ran a forum to connect business unit with all of APAC field sales
• Created and developed a detailed competitive strategy for Cisco security product line

Jan 2008 – Sep 2008 · 8 mos · Bengaluru Area, India

• Global product marketing manager for HP's flagship mission critical operating systems.
• strategic planning, competitive analysis, pricing strategies and market intelligence.

May 2006 – Jan 2008 · 1 yr 8 mos · Pune Area, India

• P&L management
• Partner account management
• Strategic account management
• Multi-million dollar sales quota management
• New territory development

Sep 2000 – Apr 2004 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• Software Engineering
• Customer relationship management