Jun 2023 – May 2025 · 1 yr 11 mos

• I led several broad product charters that drive product-led growth for existing & new businesses, and leverage technology to transform shopping for Bharat at scale.
• 🔹 New Business Incubation – Scaling emerging business lines, including 2-Wheelers/Automotive Sales and Flipkart for Business users, to unlock new revenue streams.
• 🔹 Recommerce & Circular Commerce – Driving Flipkart’s Product Exchange experience, Reverse Value Chain & Value Recovery, and Flipkart Reset (B2B App) to create a sustainable recommerce ecosystem.
• 🔹 Category-Specific Experiences – Enhancing shopping experiences across Fashion (Including Trends & Spoyl – Flipkart's Fast Fashion Destination), Electronics, and Beauty.
• 🔹 Shopsy – Scaling Bharat Commerce – Leading product innovations for Shopsy, Flipkart’s affordable shopping app catering to the next 200Mn value-conscious shoppers.
• 🔹 Video Commerce – Unlocking Social & Creator-Led Shopping – Building video-led buying experiences through Short-form content, Live Shopping, and Play Content Destination. Scaled 10X adoption (<1% to 9% of Flipkart units), on mission to build a sustainable creator & seller flywheel.
• 🔹 AI-Powered Buying Assistance – Enhancing customer decision-making with Flippi (Gen-AI Chat), Video Call Assistance, and Vernacular Shopping Experiences on Flipkart.
• 🔹 Gen-AI Products – Personalizing Shopping at Scale with AI-driven Rich Content & Callouts, Video Generation, and Review Summarization.

Jan 2023 – Dec 2023 · 11 mos

• Led Flipkart Labs, the company’s moonshot innovation hub, focused on harnessing emerging technologies to build immersive customer experiences and drive differentiation at scale for the Flipkart Group.
• 🔹Led explorations in 3D, AR, Metaverse, Web3/Blockchain, and Generative AI to redefine the future of commerce.
• 🔹 Incubated next-gen shopping experiences, such as AI-powered personalization, Virtual try-ons, and decentralized NFT-based loyalty programs for brands.
• 🔹 Drove cross-functional collaboration between product, engineering, business and industry partners to bring innovations from concept to execution.

Aug 2021 – Jan 2023 · 1 yr 5 mos

• Led Flipkart’s $2Bn Appliances & TVs business, driving category growth, market leadership, and operational excellence.
• 🔹 Owned the P&L across Televisions, Washing Machines, Refrigerators, Air Conditioners, and Small Home Appliances.
• 🔹 Led a high-performing 150+ member team across Business Development, Sales, Category Marketing, Growth, and Operations, fostering a culture of innovation and execution.
• 🔹 Outpaced industry growth (35%+ YOY in key categories) while improving bottomline, doubling Flipkart’s market share in 2 years through strategic partnerships, value innovation, and demand acceleration levers.
• 🔹 Led CXO-level strategic partnerships with 30+ top brands, driving growth, exclusivity, and innovation in the category.
• 🔹 Launched 10+ Challenger & Private Brands, expanding selection and strengthening Flipkart’s competitive positioning.
• 🔹 Drove customer-first initiatives, enhancing affordability, selection, and experience to solidify Flipkart’s category dominance.

Dec 2019 – Aug 2021 · 1 yr 8 mos

• Led Flipkart’s $1Bn Appliances business (Washing Machines, Refrigerators, and Small Home Appliances), driving market share expansion, revenue growth, and bottom-line improvement.
• 🔹 Scaled the business ~2x in two years while improving bottomline by ~500 bps, leveraging strategic pricing, selection expansion, and operational efficiencies.
• 🔹 Owned end-to-end P&L management, optimizing revenue growth, profitability, and customer experience.
• 🔹 Turned around Flipkart's fortunes in the Small Home Appliances category, growing from 44% to 65% e-commerce market share by strengthening selection, value, experience (e.g. Exchange, VAS) & TOM

Jan 2016 – Dec 2019 · 3 yrs 11 mos

• Set up the first-ever Growth function at Flipkart for the Smartphones and Appliances businesses, driving category expansion, revenue growth, and competitive differentiation through strategic initiatives and capability building. Collaborated closely with Cross-functional PODs involving Business & Product/Tech teams, Supply Chain & Ecoystem players
• Phase 1: Associate Director / Director – Growth & Strategy, Smartphones (2016–2018)
• 🔹 Defined and executed the growth strategy for Flipkart’s largest value category.
• 🔹 Built and scaled high-impact capabilities to drive customer adoption, retention, and profitability, including:
• > Product Exchange & Buyback Guarantee – Pioneered programs to improve upgrade cycles.
• > Consumer Financing (No Cost EMI) – Expanded affordability-led penetration.
• > Complete Mobile Protection & Open Box Delivery – Strengthened post-purchase experience.
• > Flipkart BuyZone (Omni-channel model) – Integrated offline touchpoints for customer acquisition.
• > Returns management - End-to-end customer/vendor experience rehaul, driving significant bottomline saving
• 🔹 Led ecosystem partnerships with new brands and service providers to expand Flipkart’s smartphone dominance.
• Phase 2: Senior Director – Growth & Strategy, Smartphones & Appliances (2019)
• 🔹 Expanded role to lead growth & strategy for Appliances (Consumer Durables & Small Appliances) alongside Smartphones.
• 🔹 Expanded key offerings to Appliances - Returns reduction, Complete Protection & Open Box Delivery, Buyzone
• 🔹 Additionally, scaled customer-first innovations that shaped Flipkart’s category leadership, including:
• > Pre-Purchase Experience & Assisted Buying – Designed chat-based shopping assistance.
• > Slotted Installation & Open Box Delivery – Enhanced last-mile service experience.
• > Returns & Cost Optimization – Built mechanisms to streamline return management.
• 🔹 Played a pivotal role in Flipkart’s affordability and experience-led differentiation, driving strong category growth.

Jun 2015 – Dec 2015 · 6 mos

• Led Strategy, Planning, and Operations for Flipkart’s Home & FMCG businesses
• 🔹 Owned business planning and execution, optimizing demand-supply alignment, inventory/seller planning, and category expansion.
• 🔹 Designed & prototyped Flipkart’s Zero-Commission Marketplace transformation, a bold initiative that was rolled out in early 2016, driving 30%+ unit growth within just one month.
• 🔹 Collaborated cross-functionally to scale seller adoption, enhance platform efficiency, and enable a sustainable growth flywheel.

Jun 2010 – Jun 2015 · 5 yrs · Mumbai, Maharashtra, India

• Part of 15+ high-impact strategy and transformation projects for marquee Indian clients in Retail, Automotive, and Industrial Goods, driving market leadership, profitability, and operational turnarounds.
• 🔹 Retail Strategy & Growth: Reinvented the Customer Value Proposition (CVP) and store format for a leading Food & Grocery retailer. Led 40-store pilot, delivering 30%+ YoY sales growth—eventually scaled nationwide as a cornerstone of the client’s turnaround.
• 🔹 Profitability Turnaround: Led the revival of a non-performing retail region, delivering a >10% EBITDA improvement - a transformation recognized globally within BCG’s best-practices playbook.
• 🔹 Automotive Product Strategy: Defined product concept, positioning, and GTM strategy for a new car launch by a leading Indian Auto OEM. The successful launch revived the OEM’s position in the Indian passenger vehicle market.

Apr 2009 – Jun 2009 · 2 mos