Natalia Brown Felando

CTO

Los Angeles, California, United States16 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in product growth and innovation.
Strong leadership skills with a focus on technology solutions.
Expertise in marrying brand and technology for business success.

Stackforce AI infers this person is a Product Management expert with a strong focus on technology-driven solutions in the consumer goods sector.

Contact

Skills

Other Skills

Business StrategyCompetitive AnalysisE-commerceInnovation ManagementLeadershipManagementMarket ResearchMarketingMarketing StrategyMicrosoft ExcelOnline AdvertisingOnline MarketingPhotoshopProduct DevelopmentProduct Management

About

Natalia is a problem-solver and strategist who possesses a talent for growing existing products and creating new ones. With a focus on marrying brand and technology, Natalia takes a pragmatic approach to managing resources alongside product development and growth. As an innovator, Natalia is known to develop technology solutions that achieve business goals. Throughout her career, Natalia has built a reputation for being a clear thinker and strong leader. Her experience has allowed her to shepherd every aspect of an idea, with creativity, vision, and attention to detail. In her free time, Natalia enjoys traveling, health and fitness, photography and volunteering in her local community. Please reach out with new opportunities including full-time, advisory, consulting and new business ventures.

Experience

The bouqs company

2 roles

Senior Vice President of Technology

Promoted

Jul 2022 – Present · 3 yrs 8 mos

Vice President of Product Management

Dec 2020 – Present · 5 yrs 3 mos

The flex company

Head of Product Strategy

Jan 2019 – Dec 2020 · 1 yr 11 mos · Greater Los Angeles Area

Tastemade

Head Of Product Management

Apr 2018 – Dec 2018 · 8 mos · Greater Los Angeles Area

Techstyle fashion group

2 roles

Sr. Director Of Product Development, Fast Fashion at TechStyle Fashion Group

Jul 2017 – Apr 2018 · 9 mos · El Segundo

Director Of Product Development

Nov 2014 – Jul 2017 · 2 yrs 8 mos · El Segundo

Shoedazzle

Product Manager

Mar 2011 – Nov 2014 · 3 yrs 8 mos · El Segudo

The laureate group

Freelance Market Researcher

Jun 2010 – Jul 2010 · 1 mo

Executed competitive analysis of Nuova Accademia di Belle Arti to Top Art & Design Schools in Italy and the U.S
Created presentations to familiarize C-level management with new marketing and pricing strategies. (Points included: demographics & demographic projections, competative analysis of promotional and marketing strategies, design school trends)

Internet brands

Recruiting Coordinator

May 2009 – Oct 2009 · 5 mos

Realized new online and offline recruiting strategies, such as utilizing twitter as a form of recruitment
Managed all freelance writer activity including payroll, editor opinions, plagiarism and termination
Created and managed job postings on Monster, Craigslist and CareerBuilder
Administered assessment tests to remote freelance writers and editors, hired an average of 40 per month
Worked in a team of web designers, recruiters and upper-management to develop an online writer application and assessment test.
Represented Internet Brands at university career fairs throughout the greater Los Angeles area

Sfa design (sue firestone & associates)

Assistant Project Manager

Oct 2007 – Dec 2008 · 1 yr 2 mos

Conceptualized presentation boards to explain each project's vision to clients, investors, manufacturers and architects
Managed a team of 5 interns for the design and assembly of the presentation boards (15 per project)
Drew up budget proposals for prospective projects, and value-engineered current over-budget projects
Maintained relationships with 350 manufacturers, and sales representatives
Tracked and managed purchasing and expediting of installation furniture, fixtures and equipment
Organized all client, sales representative and internal meetings