Sep 2020 – Nov 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Project requirement gathering & coordination with the development team for implementation of Google Marketing Platform Tools & Adobe Tools.
• Published White paper : The Growth of Google Analytics
• Developing dashboards for the marketing, executive as well as merchandising teams. Profile mining by pulling data from different data sources and creating, reviewing, and submitting weekly, monthly metrics reports for these dashboards.
• Analyzing the performance of various marketing campaigns like email, coupon marketing, etc. sharing insights and recommending measures to increase website sales.
• Responsible for implementation of automated tag tools that include Adobe Launch & Google Tag Manager (GTM) for digital analytics tools such as Adobe Analytics, Google analytics 360 and so on.
• Ability to convert scope and business requirement into solution design document (SDR), KPI measurement plan for various automated tag management tool i.e. Launch, GTM.
• Collaborate with technical development & QA teams for the implementation, validating and debugging of implemented tags with a solution-driven and action-oriented approach.
• Created multiple dashboards/reports and custom reports to optimize user journey and funnel optimization (Checkout behavior, Shopping behavior Funnel's optimization)
• Identified the gaps and fixed to track accurately to check the performance on sales.
• Create Custom funnels for E-commerce, Health & Beauty, Retail etc.. industries to measure the user’s journey.
• Making International SEO Products by creating own internal tools to track the SERP positions/Web Crawlers to know the site performance monitoring of all the seo activities and track keywords with geo location wise..
• Worked on Salesforce B2B commerce end-to-end integration to Google Analytics to track the ecommerce web vital metrics and enhanced ecommerce metrics.

Apr 2019 – Aug 2020 · 1 yr 4 mos

• ✅ Technical site audits including clear recommendations for change
• ✅Implementation of Web analytics Google & Adobe to capture the metrics, user behaior, funnel analysis, Marketing channels, Goals, Classification & Channel groupings, Custom dimensions, Enanched e-commerce with the data layer.
• ✅ End to end integration of Adobe Marketing Cloud
• ✅ Hands-on experience on tag management solutions
• ✅Troubleshooting and fixing site-wide SEO issues
• ✅Continually improve site crawlability, indexation and performance
• ✅Liaisoning with tech team for better SEO practices viz. a viz. Javascript rendering, speed, indexation etc.
• ✅Performing competitive analysis to help drive future search engine strategies
• ✅Ensure SEO is embedded within all aspects of our businesses
• ✅Stay updated on the latest developments in the world of SEO & search ranking algorithms and disseminate relevant information to the rest of the team
• ✅Manages International SEO and Web analytics for E-commerce Website .
• ✅Stay updated on the latest developments in the world of SEO & search ranking algorithms and disseminate relevant information to the rest of the team
• ✅Manage on-site product presentation and catalog data, and drive requirements into the search and browse experience – Taxonomy, Navigation, Tagging, Attributes
• ✅Identify shopper experience and product work-flow enhancement opportunities and collaborate with product teams to execute
• ✅Continually evolve the category’s assortment strategy through in-market expertise
• ✅Up-to-date on Google Search and security Algorithms.
• ✅GA/GTM/Adobe Analytics/ Adobe Launch and 3rd party tags integration experiance
• ✅Driving world-class retail eCommerce including such functions as traffic generation, sales optimization, sales campaigns and personalization and Overall responsibility for a specified SEO product category management
• ✅ Best practices with javsacript frameworks angularjs, reactjs ,ember,knockout js to migrate and solve client side rendering and server side rendering

Sep 2017 – Apr 2019 · 1 yr 7 mos

• Hand's on Excellent Experience in International SEO
• Best Practices with GTM,Adobe Launch,Google Analytics & Adobe Analytics.
• Best Practices with GTM, Site catalyst, Google Analytics web analytics Products
• Responsible for implementation of automated tag tools that includes Adobe Launch & Google Tag Manager (GTM) for digital analytics tools such as Adobe Analytics, Google analytics 360 and so on.
• Ability to convert scope and business requirement into solution design document (SDR), KPI measurement plan for various automated tag management tool i.e., Launch, GTM.
• Collaborate with technical development & QA teams for the implementation of web/digital analytics tools for accurate data capture inclusive of validating and debugging implemented tags with a solution-driven and action-oriented approach.
• Created multiple dashboards/reports and custom reports to optimize user journey and funnel optimization (Checkout, Shopping behaviour)
• Making International SEO Product by creating own internal tools to track the SERP positions/Web Crawlers to know the site performance monitoring of all the seo activities and track keywords with geo location wise.
• Pre/Post launch of International SEO Product deep analysis on eCommerce businesses grow, new review pages, product display pages , internal search guidelines with integration services to provide the relevancy results and other landing pages are inevitable
• Research and implemented the Server side rendering  issues use a server side rendering technology to fully render all web pages this will solve our bot to read full page and improves the visibility.
• Inject metadata — use a templating engine to inject the necessary sharing tags and content into your server response.
• Driving world-class retail eCommerce including such functions as traffic generation, sales optimization, sales campaigns and personalization and Overall responsibility for a specified SEO product category management

Jan 2017 – Sep 2017 · 8 mos

Jul 2015 – Dec 2016 · 1 yr 5 mos

Jan 2014 – Jun 2015 · 1 yr 5 mos

• Certified From Google : Analytics

Mar 2013 – Jan 2014 · 10 mos · Bengaluru Area, India

• Managing and implementing the Digital Marketing strategies to all the clients

Jan 2012 – Mar 2013 · 1 yr 2 mos · Banglore

• Having Good Experience in Google Algorithm and Research & Development
• Specialized in Keyword research and analysis, On Page SEO - includes meta creation, web site navigation changes, removing coding bugs to make a search engine friendly web page.
• Having knowledge in Web Designing using HTML/Jquery, JavaScript technologies.
• Specialized in web traffic analysis using different analytic tools like Google Analytics.
• Proficient in Article, Press Release and Directory search and submissions.
• Experienced in blogging, video optimization and forum posting.
• Excellent interpersonal skills, confident and poised in interactions with individuals at all levels.
• Pay Per Click Marketing: Website Analysis, Keyword analysis, Campaigns and Adgroup creation in Google Adwords, second tire such as Enhance, Creating Effective Ad Copy, Ad copy optimization, Bid management, Content campaign optimization, Landing page optimization, Generating Leads, Accountability (Responsibility) for PPC Budgeting, ROI (Return on Investment)
• Proven ability to gather, extract and use data effectively.
• Excellent output in team work.
• Demonstrated ability to learn new technologies.