P

Praveen Prakash

Head of Design

Bengaluru, Karnataka, India17 yrs 5 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 16.5 years of product management experience.
  • Led product initiatives for a major AgTech platform.
  • Built teams and systems from scratch in multiple startups.
Stackforce AI infers this person is a Product Management expert in AgTech and E-Commerce sectors.

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Skills

Core Skills

Product ManagementLeadershipData AnalysisE-commerce

Other Skills

Front-End DesignProduct DesignTechnical ArchitectureSoftware as a Service (SaaS)Supply Chain ManagementGenerative AI ToolsGenerative AIData AnalyticsAI-MLProcurement SolutionsAgritechtureSystems DesignAnalyticsCloud ComputingManagement Consulting

About

Close to 16.5 years of proven experience in end-to-end leadership, Product Management, Entrepreneurship, Product shipping and analytical consulting domain working with companies and clients across different industries like agritech, e-commerce, grocery, Public Cloud IaaS, Mobile Gaming, Telecom, Logistics and Travel. Have end-to-end experience of shipping a product right from ideation stage to successful launch and shipping to customers. Have built development team myself from scratch twice in my career. Always ready to work on new assignments and challenges. Currently working as Head of Product, taking care of all the initiatives of ITCMAARS, one of the biggest and fastest growing AgTech platforms in India. Advise a few start-ups on their GTM, marketing and product development and management strategy side.

Experience

17 yrs 5 mos
Total Experience
1 yr 11 mos
Average Tenure
3 yrs 8 mos
Current Experience

Itc limited

Head of Product (ITCMAARS)

Sep 2022Present · 3 yrs 8 mos · Greater Bengaluru Area · On-site

  • I head the product initiatives of the full stack agritech platform startup ITCMAARS within ITC. We provide agri and allied services to ~2.2M farmers and ~2000 Farmer Producer Organizations (FPOs), and build and manage the system for auction based procurement and selling of agri commodities in ITC.
  • The work encompasses but is not limited to building system solutions for buying agri-Output, selling agri-Input, providing data analytics / AI-ML based personalized and customized Advisory to farmers, and provisioning credit for them. I am building a complete procurement solution for the value chains ITC is the most significant player in the country. I am also building software as a service solution for other enterprises in industry. In addition, my team takes care of Data Analytics powered by AI/ models and optimisers to come up with ~95% accurate forecast for procurement of staples.
  • We have built the auction and digital engagement platforms on both procurement and selling sides for ITC commodity traders and buyers that is being used extensively. We have built the world's first RAG based Gen-AI powered Agri copilot called Krishi Mitra for Indian farmers.
Front-End DesignProduct DesignTechnical ArchitectureSoftware as a Service (SaaS)Supply Chain ManagementLeadership+4

Dehaat

AVP, Product Management

Mar 2022Sep 2022 · 6 mos · Greater Bengaluru Area

  • I started with taking care of F&V vertical, and was taking care of Output vertical of DeHaat by the time I left it. It was a great learning experience overall.
AgritechtureSupply Chain ManagementLeadershipProduct Management

Bigbasket.com

2 roles

Associate Director

May 2020Mar 2022 · 1 yr 10 mos

Senior Product Manager

Jul 2017Apr 2020 · 2 yrs 9 mos

  • I led the Product team of super talented PMs who take care of the entire backend operations in Bigbasket. The work entailed the entire workflow that takes place beyond the user-flow on the website or app for placing order, and included procurement, warehouse operations, last-mile delivery of orders, perishable product forecasts, post-delivery support and all other associated small and big details.
  • My team built the backend system behind full stack delivery, bb Now (quick delivery), bb instant (kiosk based order fulfillment), Fresho (offline stores) and other business models. This is being used by other Tata companies as well.
  • I have been an integral part of bigbasket journey from small startup to $1B+ valuation to getting acquired by Tatas.
Systems DesignE-CommerceSupply Chain ManagementLeadershipProduct ManagementAnalytics

Reliance jio infocomm limited

Senior Product Manager | Jio Cloud Services IaaS

Feb 2015Jun 2017 · 2 yrs 4 mos · Bengaluru Area, India

  • ⇨ Successfully launched the Cloud Storage for the internal customers.
  • ⇨ Got close to 70 internal customers onboard from zero.
  • ⇨ Launched the JCS CLI for intuitive command-line based access of APIs for the customers.
  • ⇨ IIT Roorkee has become the first public customer, using the JCS to deploy the Satellite Based Agriculture Information System. http://www.aisiitr.in/modis/
  • Led Product Management for Object Storage end-to-end.
  • Everything starting from product design and features specs to shipping the product to customers.
  • Business Development and customer interaction to get them on-board with us.
  • Built rock-solid engineering team by hiring the best of the Software Development engineers for Public Cloud team.
  • Worked with the engineering team to build the infinitely scalable, extremely durable and highly available Object Storage product, and ensuring that there is no blocker in the launch.
  • Worked on finalizing and prioritizing requirements and closely managing rollout of the accepted product requirements with focus on both quality and time to market.
  • Coordinated with all the other stakeholders, viz. Senior Management, Deployment Team, Hardware team, Documentation team, Business Development team etc., to build the Cloud Platform.
  • Ensured that the performance metrics (durability, availability, latency, throughput etc.) are on par with the market standard.
  • Worked as channel between senior leadership and Object Storage development team.

Kiwi india pvt. ltd.

Product Management

Jul 2013Jan 2015 · 1 yr 6 mos · Bengaluru Area, India

  • My role and responsibility involved everything related to daily operation, user acquisition, retention & monetization, user-experience, analytics driven tests and decisions, new feature conceptualization and implementation and performance of the games.
  • My first assignment there included end-to-end monitoring of two games, Monsterama Planet and Brightwood Adventures.
  • In my last assignment, I used to take care of user monetization & retention, feature design and development of the games with help of engineers based out of India and artists/content writers in US. I took care of Westbound and Shipwrecked games.

Storemonk

Co-founder & Chief of Execution (esp. Product Management)

Sep 2012Jun 2013 · 9 mos · New Delhi Area, India

  • StoreMonk was a SaaS based Retail Product Startup which enables any merchant to sell online & offline; We're fixing the IMS for offline retailers changing the way of doing smarter business transactions that would provide instant gratification. We're building a really simple product that’s super easy to set up.
  • My role included was not limited to:
  • Building a strong team of 5 members starting from 2 co-founders.
  • Performing market analysis, target customer identification and growth projection.
  • Conceptualizing and iterating the whole product with constant feedback from the retailers.
  • Taking care of the product time-line and development with slicing of each module.
  • Preparing and presenting business case with due financial projection to prospective investors.
  • Taking care of day-to-day operation and resolving issues on daily basis.

Inductis

Senior Analyst

Sep 2011Sep 2012 · 1 yr · Gurgaon, India

  • Worked on filling P&L gaps of American Express Global Business Travel division of a Fortune 100 credit card and travel services US company:
  • o Understanding their premium products and the business involved.
  • o Cleaning their client database with respect to their markets, segments and product usage.
  • o Re-engineering the product cost buckets and revenue sources to maximize the profitability.
  • Skills Used: MS Excel based text-matching, SSIS, SQL, VBA.
  • Worked on a pilot project to estimate the profit of a fortune 50 US Logistics major in their shipment categorization problem:
  • o Getting in-depth understanding of logistics industry with emphasis on working of Shippers, consignees and 3PL parties.
  • o Working on assignment of class to default shipments and calculating the profit hence attained.
  • o Helped the client to understand the gaps in the structure and recommended a more efficient way of designing the system.
  • Skills Used: SAS, Business Objects.

Getdoctoronline

Co-Founder

Apr 2010Mar 2011 · 11 mos · Chennai, Gurgaon, India

  • Founded GetDoctorOnline, a healthcare-services company bridging the gap between patients and healthcare professionals.
  • Performed a thorough market-research about the current Indian health-care system and performed PoC for our idea.
  • Interviewed the prospective patients through online and offline surveys and approached 40+ doctors for this.
  • Got the website development done within the timeline with MVP features ready.
  • Got 10+ doctors on-board with their profiles exhibited on our portal.
  • Purpose: Ease the problems of patients in finding the best doctor and making appointment then after. Save the time and resource in doing this in traditional way.
  • Operation: A unified online repository of doctors and hospitals where as a patient, if somebody comes, he/she can find detailed profiles of doctors and related suggestions and recommendations of their relatives and friends.
  • Further he/she can make doctor appointment there itself.

Techyprojects

Co-Founder

Sep 2008Jul 2009 · 10 mos · Chennai Area, India

  • A company to bridge the gap between the technology enthusiasts.
  • Aim: A platform between the technical project enthusiasts and the seekers of projects, where they can interact with each other to complete the projects.
  • Further the start-ups can also find their projects completed by crowd-sourcing it to the student community, hence they can also find suitable internees.

Verizon data services

Analyst

Jul 2008Aug 2011 · 3 yrs 1 mo · Chennai Area, India

  • Oct '09 - Aug '11
  • Project - Custom Business Services/Custom Network Enterprises (CBSCNE)
  • Leading 3 team members in analyzing data, designing business requirements, preparing business cases and Reports.
  • Liaise with the clients for the delivery of analytics solutions of the business problems and assignments.
  • Working on SAS and SQL to analyze data and get results from ad-hoc queries and stored procedures, and to prepare MIS reports.
  • Working on Excel using VBA to analyze data, make recommendations and design the requirements.
  • Jul '08- Sep '09
  • Project - Custom Business Services/Custom Network Enterprises (CBSCNE)
  • Working on SQL to analyze data, make recommendations and design the requirements.
  • Understand customer requirements and business involved in the different Lines of Business (LoB).
  • Make strategy for any change in business for new requests and their business cycles, and implement it using SQL.
  • Liaise with the Testing team for integration of newly developed business logic.

Education

Indian Institute of Technology, Roorkee

BTech - Bachelor of Technology — Electrical and Electronics Engineering

CFA Institute, USA

CFA Level 1

SAS Institute

Base SAS certification for SAS 9 — Analytics

Jan 2011Jan 2011

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