HARSH ADITYA

Product Manager

Bengaluru, Karnataka, India9 yrs 7 mos experience

Highly Stable

Key Highlights

Reduced CAC by 30% through optimization.
Increased GOV by 20% via web feature launch.
Built fraud detection framework reducing marketing fraud by 50%.

Stackforce AI infers this person is a Product Analytics expert in E-Commerce with a focus on growth and experimentation.

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Skills

Core Skills

Product AnalyticsGrowth & Acquisition AnalyticsStakeholder ManagementCommunicationA/b Testing

Other Skills

SQLE-CommerceProblem SolvingCross-functional Team LeadershipProduct ManagementData AnalysisForecastingMicrosoft ExcelMicrosoft PowerPoint

About

Product Analytics leader with 9+ years of experience driving growth,experimentation, and product strategy across high-scale consumer platforms. Specialises in • Growth & acquisition analytics • Experimentation & A/B testing • Marketplace product analytics • Product metrics and North Star frameworks Key impact delivered: • Reduced CAC by 30% through acquisition optimization • Increased GOV by 20% via web growth feature • Improved retention through milestone engagement design

Experience

9 yrs 7 mos

Total Experience

2 yrs

Average Tenure

1 yr 5 mos

Current Experience

Zepto

Lead Product Analytics

Nov 2024 – Present · 1 yr 5 mos · Bengaluru · On-site

Lead Product Analytics – Growth & Acquisition
Manage a team of 4 analysts supporting acquisition and growth teams
Reduced CAC by 30% through Meta product feed optimization
Increased GOV by 20% via web feature launch
Built fraud detection framework reducing marketing fraud by 50%

SQLProduct AnalyticsA/B TestingE-CommerceGrowth & acquisition analytics

Career break

Personal goal pursuit

Aug 2023 – Aug 2024 · 1 yr

Focus on personal goals

Olx group

2 roles

Lead Product Analyst

Promoted

Apr 2021 – Aug 2023 · 2 yrs 4 mos

Stakeholder ManagementCommunicationProblem SolvingCross-functional Team Leadership

Senior Product Analyst

Aug 2019 – Mar 2021 · 1 yr 7 mos

CommunicationProblem Solving

Snapdeal

Business Analyst

Jul 2018 – Jun 2019 · 11 mos · Gurgaon, Haryana, India

Measured A/B test results for many product feature launch enabling firm to understand the effect of feature on product with anayltical evidence enabling 10% increase in product listings
Collaborated with various teams like engineering and business to optimise and automate reports and fix product loopholes
Suggested features to product team by understanding user behavior by analyzing data leading to upto 50% increase in sellers who signed up
Generated various reports to understand the lifecycle of seller on the marketplace
Lead the analytics function in a product team for seller in e-commerce marketplace

CommunicationProblem Solving

Zs associates

Business Analyst

Oct 2015 – Feb 2018 · 2 yrs 4 mos · Pune, Maharastra, India

Developed revenue forecast models for many Healthcare clients in the US market with products varying in revenues from $100mn-$1Bn
Worked directly with the Director of Commercial Effectiveness and Planning of a pharma company. Helping her in understanding the market scenarios, optimizing forecasting reports, prepare forecasting presentations for leadership, onboarding a new team member
Optimised regular forecasting reports ensuring effeciency in reports sent to various stakeholders within the clients firm
Developed forecast model for a pharma giant which enabled them to do due diligence on acquiring assets from another firm
Involved in extensive secondary research to gather insights for well informed forecast
Performed sensitivity analysis using waterfall and tornado charts to assess uncertainity in the forecast
Analysed multiple business development opportunities with leadership team both withing the firm and outside client
Worked in sync with onshore team on daily basis

CommunicationProblem Solving