Jan 2024 – Jul 2025 · 1 yr 6 mos · Hyderabad, Telangana, India · On-site

• Leading Sales Cloud User Experience

Jun 2022 – Dec 2023 · 1 yr 6 mos · Hyderabad, Telangana, India

• June 2022
• Leading Customer Success and Storytelling Collective at Microsoft IDC
• March 2023
• Leading Viva Connections and Viva Learning

Sep 2019 – Present · 6 yrs 8 mos · Hyderabad, Telangana, India · Remote

• #Pifo (a cute form for Product Innovators Foundation) is a not for profit that fosters betterment among product folks.

Dec 2018 – Nov 2024 · 5 yrs 11 mos · India · Remote

• Along with my awesome team of volunteers across India, we are building a Women in Product. Our mission is to build a community and professional network of highly-engaged women Product Managers, to facilitate the personal growth and development of our members and to provide a scalable framework to build communities locally.

Jul 2018 – Jun 2022 · 3 yrs 11 mos · Pune Area, India

• I enjoy sharing my idea of design from a practitioner's point of view. In the ever-expanding curriculum of design, there are timeless principles and core concepts. Also, there are new efficiencies, frameworks, methods, hacks, and learnings from other disciplines that constantly shape our idea of design. As a forever design student, I get to learn twice when I teach :)
• I specialise in Human-Computer Interaction, Business Design, and Strategic Design Management.
• At MIT I teach
• Semiotics
• Cognition
• Human Behaviors

May 2018 – Jun 2022 · 4 yrs 1 mo · Ahmedabad Area, India

• I enjoy sharing my idea of design from a practitioner's point of view. In the ever-expanding curriculum of design, there are timeless principles and core concepts. Also, there are new efficiencies, frameworks, methods, hacks, and learnings from other disciplines that constantly shape our idea of design. As a forever design student, I get to learn twice when I teach :)
• I specialise in Human-Computer Interaction, Business Design, and Strategic Design Management.
• At NID Ahmedabad I teach
• Human Machine Interface
• Strategic Design

Apr 2018 – Apr 2022 · 4 yrs · Hyderabad Area, India

• Just another agency, Just another product, Just another consulting firm, just another school, just another anything is not going to solve problems creatively and holistically. Let us be honest. We need everything to come together and that is what an ecosystem is all about. Xperian is an ecosystem for creative problem solvers.
• You need creative problem solving and problem solvers to solve your wicked problems. Your users are spoilt by seamless experiences, a lot of conveniences and a plethora of choices. How are you going to stand out? That is where you will need an ecosystem which is passionate about all things making.
• Your need could be anything. UI/UX, Research, Product Strategy, Design Ops, Dev Hand Off, Hiring product designers and leaders, advice on product making, sheer rant or whatever. Don't worry. We can help you understand everything from its first principles and clear up all confusion.
• You just come and state your need and we can show you how can you solve your problem within your budget, maturity levels, and limited resources. If you want us to solve it for you, we will be happy to. If you are dreaming too much, we will bring you back to earth with authenticity. All we need is a cup of coffee and a lot of clarity. Making is fun. Makers are awesome people. Let us catch up!
• P.S: The note is kept thoughtful and vague purposefully so that you will ping me and ask more :) That is how human relations form and not by reading a Linkedin bio isn't it? Click messages and say hello 👋
• If you are curious to know more about Xperian here is a quick one as one image.
• Xperian is conceived as an ecosystem. The idea was inspired by nature(ecology). We need one to build another. The cross connection feeds itself. We need education to build makers. We need consulting to build products. We need advisory to help folks build better & so on. Any need that you have around makers, making and make, Xperian must be able to help you.

Apr 2018 – Apr 2022 · 4 yrs · Hyderabad Area, India

• "Doers do and others teach". Shame on us!
• If doers keep doing who will teach you what doers really do, how they do it, why they do what they do, when to do what and when not to... The nuances of product making are important. Every problem is unique and the challenges are very different. If you cannot cherish every aspect of product making from the eyes of a doer you will miss a big part.
• Xperian School is my attempt to show you real-world problem solving through a practitioner's lens. After crafting 160+ products, 80K pixel-perfect screens, 50+ design systems, 100+ clientele (really smart ones), it is hard to keep quiet with so much BS going around in the design and product world. I can't clean up the whole world. At least I can teach 50 students a year and transform them inside out.
• While I am not a big fan of online education, for various other reasons we will have a simple platform where passionate practitioners share their love for product making. You will get real-world advisory from the doers. We will have awesome teachers helping doers teach better, this way they don't screw your learning experience.
• I will continue to DO so that I can continue to TEACH better. The school is there to help you blossom from within so that we make an alchemist out of you and not just another designer / product maker.
• With Xperian school, doers will continue to do and teach better. We are taking responsibility to share our love for our discipline with you. Come and learn the beauty of value thinking and doing from the people who have been there, done that and doing that even today.

Aug 2011 – Apr 2022 · 10 yrs 8 mos · Hyderabad

• Oghma is now Xperian.work, a small component of Xperian.xyz.
• Vision: Transform Businesses through Design Thinking & Design Doing
• Metrics: How many lives we have impacted positively ?
• Areas: Product Management. UX Trends. Design Strategy. Design Research. Mobile Web Innovation. Service Design.Execute Design (UI).Brand Experience. Design Training. Mentor Designers & Build a Community.
• Clientele: Amazon, Apple, Philips, Novartis, Neustar, Vodafone & 30+ more.
• Journey: Product making experience in HP (2006-2011) left a deep impact of transforming lives of customers through design thinking and execution. Was inspired to do the same for several products.
• Followed the design process of Discovery -> Insights -> Imperatives -> Concepts -> Execution (Information, Interaction, Interface/Visual Design) for all clients irrespective of the size and needs. Work collaboratively with the core team and get things done faster. We stayed more in clients office than in our studio.
• Learnings:
• 1. Not all products need the full design cycle. We can start anywhere and still add a lot of value to the user.
• 2. Shipping faster is key.
• 3. Increase efficiency and effectiveness & fail faster.
• 4. MVP is better than a full blown application design. However think design scalability at all times. It will reduce design and dev efforts.
• 5. Don't send emails, send Demos.
• 6. Don't write documents, make prototypes.
• 7. Use the right tools for the right job (Sucker for Sketch & Just In Mind)
• 8. Convert Insights into a design and tell a compelling story so that business can pay heed.
• 9. Show Hero products and Competition to tickle the thinking of the team.
• 10. Evangelise design and add your bit to the design culture.
• Now we have married product management and design thinking and helping our clients with all aspects of making a product successful.

Nov 2008 – Jul 2011 · 2 yrs 8 mos

• Responsible for growing the Design teams in Singapore Labs as a part of the Global Design Center and keep up with the growing trends of the time (WebOS, Web Apps etc)
• Real Work: Human Interface Guidelines, Design Language Standardizations, Cookie Cutters for the upcoming printers. Hiring and Developing the Best Designers, Retaining Talent, Design Leadership. Design Maturity. Vision for 2017 and beyond.
• Touch Screen gave us a lot of opportunity to grow the feature set and make our customer's life more meaningful and purposeful. New discoveries like ePrint, Web Apps allowed us to add them seamlessly to the touch screen through a firmware upgrade. Easier said than done. By now we were not just making printers but making printing solutions.Our innovations penetrated customer's lives so deeply that, they effortlessly printed sudoko, daily news to air tickets without lifting the little finger.
• Reason to Leave: Moving to India

Aug 2006 – Oct 2008 · 2 yrs 2 mos

• Responsible for removing the clunky looking 40+ buttons control panel and adding a sleek and user friendly Touch screen (resistive and capacitive) + Good looking non touch Color Graphic Display (CGD) and Mono Graphic Displays (MGD) to the HP officejet Printers.
• Real Work: Experience Mapping. User Studies (formative and generative). UI Strategy. User Interface Design. Globalizations & Localizations. UxQA. Design Communication to Leadership & Standardizing Design Language across the series.
• All the above is not possible single handedly and my awesome talented team helped HP deliver great user experience in their printers to the world and making competition run to make changes to their printers as well. Following HP, Epson, Lexmark, Canon and everyone else changed their UI to Touch screens and that made us a proud team for making a scratch in the printing world through Design. That was a big deal in 2006 - 2009 compared to today.

May 2005 – Aug 2006 · 1 yr 3 mos

• UI Design Consultancy and Web 2.0 Development initiatives

May 2003 – May 2005 · 2 yrs

• Client: Statefarm Insurance (May 2003 - September 2005)
• Project 1: Resuable UI components development for Systems Department
• Project 2: Electronic Bill Payment & Presentment System
• Languages: Javascript, DHTML, CSS, XML, VB 6.0, ASP

Jul 2001 – May 2003 · 1 yr 10 mos

• Client: Microsoft Corporation (July 2001 - Sept 2002)
• Project: CRM Applications User Interface Design and Architecture
• Concepts : Human Computer Interaction Principles
• Languages: .Net Framework, C#, HTML & CSS, Javascript
• Client: Worldbank (Sept 2002 - May 2003)
• Project: Reports Dashboard
• Languages: C#, ASP.NET, SQL Server
• Concepts: Web Design and HCI

Jul 2000 – May 2001 · 10 mos · India

• Client: Microsoft Corporation
• Project: Pocket PC applications design and development
• Languages: VC++ and ASP.NET