Tanuja Bedse

Data Engineer

Maharashtra, India3 yrs experience

Key Highlights

Expert in Power BI and Data Analytics.
Proven track record in marketing analytics and dashboard design.
Strong analytical skills with a focus on business intelligence.

Stackforce AI infers this person is a Data Analytics professional with expertise in Marketing Analytics and Business Intelligence.

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Skills

Core Skills

Data AnalysisData VisualizationBusiness Intelligence (bi)

Other Skills

Analytical SkillsBusiness AnalysisData AnalyticsDAXPower AutomateMicrosoft SQL ServerMicrosoft AzureData ModelingData WarehousingTeamworkDatabasesKey Performance IndicatorsPivot TablesBusiness RequirementsDashboards

Experience

3 yrs

Total Experience

1 yr 4 mos

Average Tenure

3 mos

Current Experience

Bp

Integrity Data Analyst

Feb 2026 – Present · 3 mos · Pune District, Maharashtra, India

Analytical SkillsBusiness AnalysisData Analysis

Avalara

B2B Marketing Analyst

Nov 2024 – Feb 2026 · 1 yr 3 mos · Pune District, Maharashtra, India · Hybrid

B2B Marketing Analytics initiatives by designing interactive dashboards and reports to monitor campaign performance and lead flow.
Created an FF Funnel Model Report to measure campaign effectiveness across stages — from impressions to conversions — enabling teams to track ROI and optimize marketing spend.
Built a Paid Digital Performance Report to monitor ad spend, clicks, impressions, and conversion rates across multiple digital platforms.
Developed a Lead-to-Flow Dashboard to visualize lead conversion timelines, average conversion duration, and stage-wise conversion metrics.
Implemented an automated Pipeline Alert Notification System using Power Automate to notify stakeholders of report refresh failures or anomalies in real time.
Collaborated with B2B marketing and data analytics teams to deliver actionable insights that enhanced campaign targeting and improved resource allocation.
Enhanced dashboard interactivity using drill-throughs, bookmarks, and dynamic filtering, improving data visibility and decision-making speed by 25%.

Data AnalyticsDAXData VisualizationBusiness Intelligence (BI)