Demi Marchese

Co-Founder

Los Angeles, California, United States12 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a growing global lifestyle brand.
Expert in brand merchandising and marketing strategy.
Featured in multiple prestigious publications and podcasts.

Stackforce AI infers this person is a B2C lifestyle brand strategist with expertise in marketing and brand development.

Contact

Skills

Core Skills

Brand DevelopmentMarketingEvent PlanningMarketing CommunicationsSalesCustomer RelationsEditorialPublic Relations

Other Skills

MerchandisingSocial MediaCreative WritingStylingSocial Media MarketingAffiliate MarketingMedia RelationsResearchPublicityProduct DevelopmentMicrosoft WordPowerPointPublic SpeakingLeadershipCommunication

About

Featured in: ReFashion Podcast: How To Build A Business Right Out of College Spirit 680 Style Collective WWD MAGIC Panel Business Journal Forbes Forbes

Experience

12 yrs 4 mos

Total Experience

2 yrs 9 mos

Average Tenure

9 yrs 8 mos

Current Experience

12th tribe

Founder & Creative Director

Sep 2016 – Present · 9 yrs 8 mos · Los Angeles, California

As the Founder and Creative Director of 12th Tribe, my mission is to lead with purpose and bring a clear, dynamic vision to life. My primary focus is driving the brand’s overall strategy with a strong emphasis on Merchandising, Marketing, and creating a seamless connection between brand and technology.
Bootstrapping this business from the ground up has given me hands-on experience in every aspect of our operations, from creative direction to driving efficiencies across the organization. I’m passionate about building systems and processes that empower our team to scale sustainably as we move toward becoming a 9-figure brand.
I believe in more than just creating products—I believe in curating lifestyles, cultivating confidence, and empowering women to show up as the best versions of themselves every day.

Brand DevelopmentMarketingMerchandising

San diego magazine

Marketing and Event Planning Intern

Sep 2012 – Sep 2013 · 1 yr · San Diego

Coordinated Exquisite Wedding’s Annual Launch Party Fashion Show
Researched branding collateral and campaigns for inbound marketing efforts
Updated/analyzed Facebook/Twitter marketing reports
Brainstormed ideas for unique efforts to increase subscriber database
Conducted blog research for Magazine, Exquisite Weddings
Assisted with 2013 advertising campaign
Worked with team to set-up signature events
Initiated calls, e-mails and follow-ups

Event PlanningMarketing CommunicationsSocial Media

Diablo magazine

Style Editorial Intern

Jun 2012 – Aug 2012 · 2 mos

Style Editor
Editor for Style blogs featuring 2012 Olympics, Fourth of July Fashion, and Summer Concerts.
Conducted interviews and wrote editorials featuring Ford Model, Amanda Yu and Jewelry Designer,
Marisa Haskell.
Assisted styling Fall Fashion Editorial.
"Runway Ready" published in September Issue print edition.

EditorialCreative WritingStyling

Tootsies shoe market

Sales/Marketing

Aug 2011 – Jun 2013 · 1 yr 10 mos · Danville, California

Managed online marketing, social media and photography.
Styled Customers.
Built strong customer relations with clients.
Supervised and trained associates in conducting sales and styling.
Assisted owner in buying for the store.

SalesSocial MediaCustomer Relations

Elle communications

Community Relations Intern

Aug 2011 – Dec 2011 · 4 mos

Managed community relations with over 20 clients.
Conducted research for target markets and media outlets.
Pitched stories to national editors for upcoming event, products and promotions.
Developed personal rapport with clients.
Created and updated pre-existing media lists with media database, Cision.
Drafted press releases for clients.
Voiced Smashburger through consistent tweets on Twitter.
Set-up and managed giveaways through THREAD blog.
THREAD Blog editor.
Assisted publicist with client’s press release.
Styled models with client’s products for KTVU/CW TV Segments.

Public RelationsMedia RelationsResearch

La celeste summer

Founder

Jan 2011 – Jan 2012 · 1 yr · www.lacelestesummer.blogspot.com

Research and forecasted trends for weekly “trend talk”
Attended Leadership Seminars in San Diego, CA.
Created a strong personal brand with a consistent message, visual layout, and familiar voice.
Affiliate Marketer for Nasty Gal, Forever21, Asos and other various retailers.
Promoted my personal brand through social media marketing such as Facebook, Pinterest, Twitter,
Lookbook, and Instagram.
Guest Editor for Marie Claire June 2013 – “What I Love About Me.”
Feature on Forever21’s The Skinny, NBC’s The Feast, Diablo Magazine, and THREAD.
Review worldwide Restaurants, Boutiques, Travel, and Designers

Brand DevelopmentSocial Media MarketingAffiliate Marketing