Marcel Hoover — Co-Founder
I’m Marcel, currently heading Events & Programming at JSM India, where I manage live entertainment and experiential programming across Hard Rock Cafe venues nationwide. Alongside this, I’m the founder of Openjamm, a music-led platform built to support musicians, create meaningful opportunities, and help artists find purpose beyond the stage. With a background as an event and marketing strategist, I’ve worked on curating and managing experiences for brands such as TechHub and WeWork, blending culture, community, and storytelling into every project. My work sits at the intersection of music, food, art, and brand-led experiences — spaces where I find the most creative energy and impact. I’m currently focused on building platforms and programs that elevate live music, strengthen artist ecosystems, and deliver authentic audience engagement. If you’re looking to curate live music or design meaningful experiences for your event or brand, feel free to DM me.
Stackforce AI infers this person is a leader in live entertainment and experiential marketing.
Location: Bengaluru, Karnataka, India
Experience: 17 yrs 7 mos
Skills
- Event Management
- Live Music
- Music Curation
- Community Building
- Vendor Management
- Programme Management
- Partnership Development
Career Highlights
- Expert in curating live music experiences.
- Founder of a platform supporting musicians.
- Strong background in event and marketing strategy.
Work Experience
JSM Corporation Pvt. Ltd.
GM Events and Programming (10 mos)
Openjamm
Director at Openjamm (7 yrs)
WeWork India
Brand and Communication, Events (2 yrs 2 mos)
Startup Digest
Curator (11 mos)
TechHub
Programme Manager (1 yr 4 mos)
Director of Partnerships (1 yr 1 mo)
Qualitest
Human Resources Manager (2 yrs 9 mos)
TCL
Human Resources Executive (2 yrs 2 mos)
DH Law Associates, Advocates and Solicitors
Legal Associate (1 yr 11 mos)
Education
B.A.LLB at CMR Law School
Higher Secondary Education at St. Germains High School