Apoorv Chopra

Director of Engineering

Gurgaon, Haryana, India16 yrs experience

Highly Stable

Key Highlights

12+ years of experience in e-commerce operations
Led successful product launches across multiple regions
Expert in program management and process excellence

Stackforce AI infers this person is a seasoned E-commerce Operations Leader with expertise in product management and team leadership.

Contact

Skills

Core Skills

Operations ManagementTeam ManagementProduct ManagementProgram ManagementMarketing StrategyBusiness Development

Other Skills

Merchant OnboardingMerchant SupportCentral OperationsProduct OperationsOnboardingCatalog OperationsQuality ManagementProduct TestingSix SigmaMenu OptimizationData AnalysisMarketingCustomer InsightsCampaign ExecutionMarket Analysis

About

E-commerce professional with 12+ years of experience in program management, product operations, customer success and process excellence.

Experience

16 yrs

Total Experience

2 yrs 8 mos

Average Tenure

Current Experience

Dotpe

2 roles

Director - Operations

Promoted

Jan 2022 – Jan 2024 · 2 yrs

Merchant Onboarding
Merchant Support

Merchant OnboardingMerchant SupportOperations ManagementTeam Management

Associate Director - Operations

Jan 2020 – Jan 2022 · 2 yrs

Central Operations
Product Operations

Central OperationsProduct OperationsOperations ManagementProduct Management

Uber

Senior Program Manager, Central Operations

Jan 2018 – Jan 2020 · 2 yrs · Gurgaon, India

Headed India SA onboarding and catalog operations managing quality, product and testing
Worked closely with global product teams to test and launch new menu tools and features
Introduced six sigma to measure menu quality, fixed gaps, and achieved 150 bps improvement
Conducted experiments to increase average basket size and optimized menus for conversion

OnboardingCatalog OperationsQuality ManagementProduct TestingSix SigmaMenu Optimization+2

Mazkara internet

Head - Launch & Expansion

Jan 2015 – Jan 2017 · 2 yrs · Pune, India | Dubai, United Arab Emirates

As part of the founding team, worked across marketing and launch functions: hiring, training and managing teams
Led a 20 member team to launch operations in Dubai and Pune in a short span of 4 months
Worked with the tech team to create the service tag architecture across reviews and rate cards
Analyzed customer call logs, identified insights, re-designed offers and improved conversion rate
Executed BTL campaigns resulting in 150% MoM growth in traffic and 5,000 app downloads
Participated at college and local events leading to a 300% increase in bookings in 2 months

MarketingTeam ManagementCustomer InsightsCampaign ExecutionOperations ManagementMarketing Strategy

Zomato

Lead - Operations

Jan 2013 – Jan 2015 · 2 yrs · Dubai, United Arab Emirates | Sydney, Australia

Scaled content operations in multiple countries: India, Sri Lanka, UAE, Lebanon and Australia
Led the international team and launched Zomato in Sydney (15K restaurants) in record 3 weeks
Introduced the new data collection model reducing the content updation time by 50%
Worked with the tech team to develop the first data collection app doubling the daily collections
Developed SOPs for data collection and quality audits and trained country managers on it

Content OperationsData CollectionSOP DevelopmentOperations ManagementProduct Management

Snapdeal

Category Manager - Books, Movies & Music

Jan 2012 – Jan 2013 · 1 yr · New Delhi Area, India

Launched the books, movies and music category (100,000+ SKU’s) in a record 4 months
Negotiated margins, credit cycles & fulfillment rates and led brand activations to increase visibility
Managed category P&L and on-boarded strategic brands - Disney, Sony, T-Series, Saregama & Reliance

Category ManagementBrand ActivationP&L ManagementOperations ManagementBusiness Development