Jan 2012 – Jan 2019 · 7 yrs · Gurgaon, India

• Start-up creation from scratch - Worked on all aspects required for a product launch targeted to Indian consumers. Planned and executed market-research, design and all levels of partnership creation for educational toys for children. From targeting, to planning, to managing all aspects of product development and then partner management.
• Focused on children’s entertainment and educational experiences.

Mar 2008 – Jan 2009 · 10 mos

• Product Marketing Manager - responsibility for a number of product lines in varying stages of lifecycle management.
• New product introductions involved market, customer, competitor and pricing analysis, supply chain and supplier evaluation, contract and pricing negotiations, and creation of marketing verbiage and plans for customer and sales presentations.
• Ongoing product line management involves further development, marketing, negotiations, and day-to-day communications regarding product, materials or pricing changes.
• Obsolescence activities involve warranty, inventory and forecast analysis and then implementation of the various stages of end-of-lifecycle management.
• North American Interconnect - Liaison with North America information sharing, promotional activities and marketing plans.

Jul 2006 – Jul 2008 · 2 yrs

• Marketing – New Product Introductions: analyzed incremental market opportunities, making new product recommendations and taking responsibility for launch planning and deliverables.
• Supplier Relationship Management: Managed international supplier relationship including pricing negotiations, eSourcing, contracts, reviews and related projects.
• Product Manager for Tape Media products with sole responsibility (Travan, MO). Worked on HP LTO Ultrium launch.
• Managed eSourcing and auctions (all products).

Jan 2006 – May 2006 · 4 mos

Dec 2004 – Dec 2005 · 1 yr

• Organized the Johnson School's 9th Annual Technology symposium, that took place September 22nd - 23rd, 2005 Cornell University, Ithaca.
• Brought in tech industry speakers from IBM, Avaya and other alumni with VC and research backgrounds to discuss kick-starting the growth curve either using technology or in technology-driven firms.

Jun 2005 – Aug 2005 · 2 mos · Sunnyvale, California

• Business development, market and competitive analysis role as a technical marketing intern for the flash memory and mobile space.
• Researched the business possibilities from multiple sources (paid and unpaid) for cell phones and the mobile space such as location-based marketing, memory and data security and mobile marketing. Presented recommendations to senior levels of the organisation.
• Attended early sessions of Silicon Valley's Mobile Mondays

Jun 2005 – Aug 2005 · 2 mos · Sunnyvale, California

• Hired as an AMD Summer Intern for Spansion (AMD-Fujitsu joint venture). See Marketing Intern at Spansion.

Jun 2001 – May 2004 · 2 yrs 11 mos · Binghamton, New York Area

• Worked as project lead and senior software engineer in cross-functional, cross-divisional engineering hardware and software projects that required responsive international client interaction.
• Projects for surface mount machines costing half a million to one million dollars:
• Visual Studio and OS/2 user-interface creation and specials
• Automated motion control code.
• Software customisation involved quick turnaround times working with sales, the client and the shop floor to meet shipping deadlines.
• The well-known clients ranged from gaming system console makers to medical equipment companies where quality control and processes required compliance.
• Universal Instruments is a global provider of innovative electronic circuit assembly technology and equipment, integrated system solutions and process expertise to the electronics industry.

May 1999 – Dec 2000 · 1 yr 7 mos · Hyderabad Area, India

• Senior Software Engineer at Satyam Computer Services Ltd now called Tech Mahindra
• Locations: Delray Beach, Florida and Hyderabad, India
• Database RogueWave API billing systems
• Telephony protocol implementation
• Telecom internet billing implementation
• Software quality