Feb 2019 – Sep 2020 · 1 yr 7 mos · Gurgaon, Haryana, India

Apr 2017 – Feb 2019 · 1 yr 10 mos

May 2011 – Mar 2017 · 5 yrs 10 mos · Gurgaon, India

• Developing and executing strategic campaigns and messaging to promote brand
• Building external profile of Discovery (Corporate) and plan and executing brand campaigns for lifestyle and factual genre of channels – support portfolio expansion (DKids, ID, HD World launch), 20 years of Discovery in India and Food Food partnership
• Brand: Drive and implement campaigns of TLC (lifestyle channel), ID-Investigation Discovery, Discovery Kids and marquee campaigns of Discovery Channel.
• Promote company growth strategy and brand by building awareness among key business, trade, lifestyle and online media – Planned proactive media campaigns like Friends of Discovery, Quarterly programme showcase
• Deepen engagement with press through experience led campaigns - Crime Writers Festival (ID) & Discovery Kids Joy Express
• Build profile for Discovery by leveraging industry events like FICCI Frames, Goa Fest, CII Big Picture
• Plan strategic digital engagement campaigns to expand reach beyond traditional media – Taste Meets for Bloggers, Be a MasterChef Meet-Up
• Reaching the hinterland through strategic brand campaigns in 13 languages, select media events and contents sharing partnerships
• Internal Communications
• Partner with the team to reinforce and articulate employee value proposition core theme and message to employees
• Running employee engagement activities – Town Halls, GM’s Offsite, Impact Day amongst others
• Protecting the Brand
• Planning messaging and media strategy during crisis situations-MSM Discovery JV Split, Fraudulent appointments Discovery Fake Camera issue
• JOB RECOGNITION:
• External: Won an award at India PR & Corporate Communications Awards 2012 for Oh My Gold! launch for the Best Use of PR in Entertainment, Sports and Lifestyle Sector and for the Best Corporate Communications Team of 2015

May 2008 – May 2011 · 3 yrs · Delhi Area, India

• Developed and led campaigns to increase viewership, brand equity and reach for Cartoon Network
• Franchise PR – building Cartoon Network’s sub-brands with 360 degree PR stories
• Led multi-city events on key show launches across India
• Drive PR for the online initiatives
• Content creation and creative writing
• Collaborate with key stakeholders/departments to ensure key message delivery
• Support marketing events and activities
• Internal Communications: Part of the editorial team for the internal Newsletter
• Create awareness for Turner’s Non- linear platforms
• Kick started the PR campaign to introduce Turner’s Content Sales and Wireless division (syndication of content, mobile, IPTV etc)
• Key message development, positioning of the business, media mapping and execution
• Led key announcements in Sri Lanka, Bangladesh and Maldives
• Worked with partners on joint announcements –CN mobile comics, CN on Mobile TV etc
• JOB RECOGNITION: RECEIVED A REGIONAL AWARD (APAC) FOR TOM & JERRY PR CAMPAIGN IN 2010 FOR OUTSTANDING CONTRIBUTION.
• Corporate profiling
• Senior spokespersons profiling to build their profile as industry veterans in the media
• Placements in key speaker platforms – FICCI, NASSCOM etc

Oct 2004 – Apr 2008 · 3 yrs 6 mos · New Delhi Area, India

• Account Manager
• Client’s Serviced: Nokia, Xerox and Headstrong (software consulting company)