Jan 2025 – Aug 2025 · 7 mos · On-site

Sep 2022 – Jan 2025 · 2 yrs 4 mos · Gurugram, Haryana, India · Hybrid

• Wealth Management (ADSS)
• Transformed a traditional brokerage firm into product first wealth management Org.
• (+) 5% market share in 8 months, 35% WOW surge in trading volume, (-) 55% costs
• Developed an In-house trading platform replacing a cost heavy OTC [0-1 Lifecycle]
• Revamped user onboadring journey, increasing customer onboparding by 65%
• Digitised KYC processing through 3rd party integration, reducing application processing time by 50%
• Subscription Program:
• Designed and launched a subscription-based loyalty program for marketplace platforms, increasing Average Order Value (AOV) from $7 to $9 and enabling value-based differentiation in a commodity-driven market.
• Optimized subscription pricing and tiered offerings based on in-depth market analysis, reducing churn from 11% to 8%.
• Conducted A/B testing and data-driven experiments to refine user journeys, messaging, feature placement, and onboarding, acquiring 1.5M users across 4 Middle East clients in first year.

Jun 2021 – Sep 2022 · 1 yr 3 mos · Dubai, United Arab Emirates · Hybrid

• Led consumer products team to realize Careem’s vision to simplify financial services for 800Mn+ people in the MENAP region. Delivered segmented propositions in collaboration with central bank UAE, banking partners, engineering, design, and business.
• Products Launched/Led: Open Loop Wallet, KYC, Remittances, Cash-out, Limit service, Cash-in
• New Consumer Product Launches:
• Led a team to launch Middle East’s first open loop wallet in partnership with First Abu Dhabi Bank (FAB), enabling domestic P2P funds transfer with beneficiary selection directly from user’s phone contact and replacing iBAN
• Built and launched UAE’s first fully digital remittance product in partnership with Lulu Exchange; 120% jump in new users
• First of its kind remittance product in the world where senders can choose to send money to someone across border directly from their contact list instead of adding all the beneficiary details; Reducing time to complete a transaction by 75%
• The users can pay for the transaction with any combination of cards, wallet, or bank transfer
• Created learning modules for the whole project to be taught at Careem Academy as a case study on creating and launching innovative user centric products from 0 to 1
• Built and launched a Cashout product, which users can use to transfer funds from their wallets on Careem app to bank accounts
• Platform and other products:
• Developed KYC as a central service in partnership with UAE central bank and Passfort, which serves as a one-time KYC process for access to all financial products on Careem Super App.
• Built a central “limits service” for all Careem products. This one service is now used for all kinds of limits including regulatory, company, and personal: Proposition to the user: Users can now set up their own limit to restrict and track monthly expenditure
• Developed an algorithm in collaboration with Fraud & Risk team to direct users with higher risk profile through a 3DS check

Apr 2020 – Jun 2021 · 1 yr 2 mos

• Developed an online coupon engine for Airtel
• Increased MAU by
• 15Mn
• 400 Mn+ coupons distributed in partnership with Pepsi Co. during IPL 2020
• Built and scaled Vernac capabilities across the App in 13 regional languages
• Increased Journey Success rates by 7% and a 20% improvement in adoption

May 2019 – Mar 2020 · 10 mos · Noida Area, India

• Developed a new unified passbook,
• reducing customer support calls by 15%
• Built and scaled Vernac capabilities across the App in 13 regional languages
• Increased Journey Success rates by 7% and a 12%% improvement in adoption
• Redesigned Payments Experience with a dynamic payments architecture, improving transaction Success rates by 2.5% across all pay-modes
• Launched India's first wallet based subscription product in partnership with Netflix
• Daily users: 200,000; Monthly GMV: Rs. 1,000 Crore
• Managed Paytm’s key products: Transfer to Bank, Passbook, and Sub-Wallets;
• Daily users: 200,000; Monthly GMV: Rs. 1,000 Crore

Jun 2015 – Mar 2018 · 2 yrs 9 mos · Noida, Uttar Pradesh, India

• Lead all business aspects of product including contract negotiations and investments by collaborating with different teams; generated $85,000 revenue in the last 5 months and $100,000 investment.
• Spearheading go-to-market strategy to showcase company’s offerings to prospective startup clients; roped in 5 new clients from education and eCommerce industries with $50,000 in revenue.
• Lead new product development system (Stage Gate) and implement a steering team committee
• consisting of all department heads and the CEO; this system has streamlined processes and reduced time to market by ~5 weeks.
• Lead team of 13, including Product Management, Engineering, and Marketing for two CodeYeti products; successfully shepherded one product from a closed Beta user testing stage to achieving 100 paying customers/day. Also doubled the number of downloads of the other product to 400,000
• on Play Store.

Jul 2012 – Jun 2015 · 2 yrs 11 mos · New Delhi · On-site

• Planned and executed a power plant refurbishment project (US$5M) for the State Government of Madhya Pradesh, two months before deadline, leading to a 25% increase in plant efficiency and an additional order of US$1.1M.
• Collaborated with external domain experts to add a new field of expertise in the firm’s portfolio; awarded a US$500,000 contract for barge (flat boat carrying technical equipment) refurbishment.