Sep 2021 – Jan 2024 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India

• Building B2B / B2C marketplace for retailers and 150 million farmer families in rural India. Our tech platform and supply chain connect Agri / rural brands with thousands of retailers and farmers. Hiring superstars in strategy, category management, product management and supply chain with experience of building and running digital businesses at scale.

Aug 2019 – Sep 2021 · 2 yrs 1 mo · Bengaluru Area, India

• Cleartax is India's #1 SaaS platform enabling consumers, enterprises and SMBs to save and file Taxes. While we continue to scale our Tax SaaS business, we are very excited about the financials solutions we are building for enterprises and mid market. Our solutions enable businesses to easily pay taxes, get quick access to credit/capital, and help them manage cashflow, payables and receivables better. I lead sales, marketing, customer success, support and category functions, and responsible for revenue and growth.

Nov 2016 – Aug 2019 · 2 yrs 9 mos · Bangalore , Mumbai

• Forged strategic partnerships with major mobile operators, DTH providers, and smartphone companies to drive Amazon apps and services (e.g., Shopping, Prime Video). Led business development, marketing, and technical account management teams, collaborating closely with Amazon’s global business and product divisions. Engaged CEOs, CXOs, and board members of top Indian conglomerates like Jio, Airtel, and major banks to shape strategy and secure buy-in for high-impact initiatives.

May 2006 – Nov 2016 · 10 yrs 6 mos · Mumbai Metropolitan Region

• 1. Lead high growth , extremely competitive and new age Internet business of Idea.
• 2. Launch Pan India 4G and 3G services and Establish Idea as one of the top 2 Internet player in the country.
• 3. Launch and Manage Idea’s Digital foray into Messaging and Communication App.
• 4. Part of Core Strategy Team at Idea for Spectrum Planning and Purchase.
• 5. Established high-impact partnerships with handset companies like Samsung and Apple, as well as with top internet platforms Google, Facebook, and Amazon. Focused on aligning these collaborations to expand market reach, enhance user engagement, and drive internet adoption.
• 6. Manage Pan India operations of 4G and 3G business and achieve FY 17 revenue of 10,000 Crs.
• 7. Run complete Idea’s largest Customer Lifecycle Management program for increasing Internet users
• 8. Manage Ideas’s P&L 4G and 3G smartphones and Devices business .
• 9. Groom Young High Performers into Leadership Roles.
• Performance Highlights at Idea :
• 1. Since last 10 years at Idea, every year delivered more than targeted market share & revenue growth.
• 2. Conceptualized and Launched 4G services across 12 states in India.
• 3. A key contributor in defining Spectrum Purchase Strategy of Rs 30,000 Crs
• 4. In last 4 years, built 3G and data business from 400 Crs to 7500 Crs. Established Idea as one of the preferred 3G Brand across the nation.
• 5. As Sales head of MPCG (2009-11), arrested the drop in market share in MP and made Idea number # 1 telecom brand. Built a formidable distribution systems to deliver sustainable competitive advantage. Led the sales of 200 people, 1500 distributors and 110 K retailers.
• 6. As Head Marketing ( 2006-09) , revived Andhra business and increased market share from 12% to 17% . Revenue went from 800 Crs to 1500 Crs p.a.
• 7. Nominated for Aditya Birla group awards for ‘Exceptional Contribution’ to group’s success.
• 8. Recipient of “Champion Marketing Head” award at Idea.
• 9. Superior scores on Gallup Q12 survey

Mar 2005 – May 2006 · 1 yr 2 mos · Greater Delhi Area

• Grow Revenues, Create New Products to generate demand, All India Co-ordination with marketing and sales teams

Jul 2002 – Mar 2004 · 1 yr 8 mos

• Key Achievements:
• 106% achievement of gross revenue target in FY 03-04 & 110% in FY 02-03
• Received the award of “Exceptional Contributor” from Mr Sunil Mittal.
• Launched India’s first VAS on fixed line VAS revenue by 400%.
• Very successful joint promotional tie-ups with Panasonic, Tata Telecom, Hindustan Times, D-link & Anjaleem to boost the subscription
• 33% rise in Customer Satisfaction on various marketing & Brand Parameters.
• Successfully managed , motivated and led the team 4 members in marketing

Mar 2004 – Mar 2005 · 1 yr · Mumbai Metropolitan Region

• 1) Achieve budgeted revenue and subscriber base for FY 2004-05 through:
• 1.1) Creating and executing new tariff, launching promotional offers and through new tie ups
• 1.2) Launching new services and products
• 2) Finalize handset models for launching and develop joint promotion campaign with handset manufactures.

Jul 2000 – Mar 2002 · 1 yr 8 mos · Chandigarh, Chandigarh, India

• 1)Launched CDMA mobile service across Punjab along with retail sales channel and handset financing offers.
• 2) Launched “Connect Calling cards” .
• 3) Launched Internet services for HFCL in Punjab

Dec 1997 – Jun 2000 · 2 yrs 6 mos · Bhopal

• 1) Market Research to provide inputs for Network Planning Deptt. for copper and BTS planning. ( Before the launch of the services)
• 2) Delivered highest sales for continuous six months after the launch of services.
• 3) Launched Mantra online (ISP) in Madhya Pradesh in September 1999.
• 4) Launched Internet Leased Lines/ Dedicated ISDN products.