Mar 2022 – Oct 2022 · 7 mos · San Francisco Bay Area

Feb 2022 – Mar 2022 · 1 mo · San Francisco Bay Area

• Owned digital acquisition channels (paid, organic, social) and delivered against $XXMM annual global pipeline with 53% Y/Y growth. Asked to reduce lead volume per Sales capacity.
• Integrate automation (with tray.io!) to leverage first-party and third-party data to improve lead quality and down funnel conversion
• Additional responsibilities: pipeline reporting, GTM alignment, forecasting, dashboarding, website strategy, and conversion rate optimization.

Jun 2020 – Jan 2022 · 1 yr 7 mos · San Francisco Bay Area

Jan 2019 – Jun 2020 · 1 yr 5 mos · San Francisco Bay Area

• Owned and delivered against $28MM annual global pipeline (20% consecutive Q/Q growth) with 98.5% Y/Y growth
• Managed 3 agencies to spend $2MM quarterly media budget across digital channels - search, display, and social, including Yandex, Naver, Yahoo Japan, and Baidu.
• Fixed and improved data pipeline and tracking, uniting front-end and backend-data. Go-to-person for tracking.
• Regular meetings with BDR/SDRs to get feedback on lead quality and assess full funnel impact of marketing tests.
• Worked closely with PMM to craft messaging and highlight distinguishing value propositions

Oct 2014 – Oct 2018 · 4 yrs · Oakland, CA

• Search Engine Marketing
• Own day to day management of Paid Search properties including optimizing campaigns, testing & analysis, identifying seasonal and marketplace shifts, keyword/channel expansion opportunities, reporting, and financial forecasting.
• Managed various portfolio sizes, up to 250MM keywords and $1.2MM monthly spend. Total $4MM monthly spend.
• Work with SEM Analytics team to continue to search for different ways to organize keywords and find the right audience, including keyword clustering, word vectorization, demographic targeting [age, language, location], and predicated value.
• Created and maintain script libraries [R, SnowSQL] and resident expert on setting up JDBC/ODBC connections to R and Excel.
• Product Management
• Launched, developed, and owned the traffic to Reference.com.
• Worked heavily with internal product team to redesign proprietary tool for SEM managers to increase functionality, speed, ability to perform ad hoc analysis, and usability. Involved in design and writing MRDs [Marketing Requirement Documents]
• Co-led several cross functional [Data Science, Front-End, Back-End] efforts to improve content quality on Reference.com, increasing engagement by 22%.
• Work with Front-End engineering to work on limited deployment tests and analyze data to see changes in user behavior

May 2013 – Oct 2014 · 1 yr 5 mos

• Search Engine Marketing
• Collaborated with clients to direct paid search strategy and allocate media spend. Led teams of analysts to provide insight, implement optimizations, and grow paid search profitability.
• Allocated and directed resources to help team succeed and leverage tools to reduce time consuming work.
• Trained junior analysts in analyzing user behavior, account management methodology, creating PowerPoint decks, scripting (VBA/PHP), and client management.
• Product Management and Scripting
• Created custom CRM to manage micro-budget campaigns for a client that sells SEM/SEO packages with 25+ orders a week. Manage product development from strategic planning to release with a team of developers and analysts.
• Developed SEO content & SEM account generators, automated account adjustments, and control systems to deliver traffic and measure performance, leading to efficient scaling and saving at least 80+ hours/week.
• Designed and programmed account performance measurement tools [Average Position Optimizer, Quality Score Analyzer, Parser for client specific metrics, & more]. Automated daily reports, data extraction, and bid adjustments.
• Clients : Z57 Internet Solutions, RelayRides, McAfee, Biscom, Vertical Communications, Greenerprinter, Rand Realty, RE/MAX Signature Properties – New Jersey, CompareGeneralContractors, FindApartmentsHere, HomesandLand

Jan 2012 – May 2013 · 1 yr 4 mos

• Lead analyst on PPC accounts for clients of variable budgets, needs / target audiences [B2B, LeadGen, e-Commerce], and verticals. Optimized accounts using A-B testing to continuously improve ROI, increasing revenue by $45K.
• Led weekly client calls presenting data, setting expectations, and collaborating on marketing strategy. Recommended and implemented website optimizations, ad extensions, and account strategy to improve conversion rate.
• Managed various portfolio sizes (up to 1.4MM keywords) and up to $100K monthly spend.

Jul 2011 – Oct 2011 · 3 mos · San Francisco Bay Area

• Priced inventory varying in scale, regional markets, and consumer behavior using in-house software. Collaborated with the business development team to coordinate pricing and perform ad hoc analyses for clients.
• Owned the development, testing, and operations of email marketing campaigns for all of North America. Built an Excel model in conjunction with mail merge to partially automate email marketing and reduce execution time by 60%.
• Recommended 10 improvement opportunities spanning; branding, fulfillment, pricing methodology, and in-house tools.

Aug 2010 – May 2011 · 9 mos · Fremont, CA

• Documented and used activity-based costing analysis to assess the current state and cost of Logitech’s worldwide Finance Operations [$5MM organization] to identify operational or technical inefficiencies for process improvement opportunities.
• Researched online think tank [Shared Services Roundtable] and recommended 15 opportunities with potential cost savings of $2.6 million.
• Assisted in the planning, fieldwork, and presentation of project results to the VP of Internal Audit & SSO [Finance Operations].
• Participated in the design and implementation of Logitech's Finance PMO and pilot project [Blackline]
• Defined and standardized relevant metrics for worldwide Finance Operations
• OTHER RESPONSIBILITIES
• Collaborated with team to develop potential outsourcing vendor selection criteria based on company strategy, risk aversion, and Oracle 12i implementation.
• Developed content [Team Description, Member Bios, Samples, and How to Inquire Group’s Services] for group’s intranet pages for the purposes of marketing and informing.
• Assisted in the writing of 2 internal audit reports and presentations identifying control and business weaknesses for the audit committee

Mar 2009 – Jun 2010 · 1 yr 3 mos

• Manage and train 20 recreational operations crew team members in customer service, conflict resolution, time management, and facility policy enforcement.
• Partnered with the Director of Operations and 8 senior supervisors to plan and implement strategic initiatives to increase staff communication and operational efficiency.
• Interviewed and evaluated potential candidates for recreational operations crew in group and individual settings; identified high performing candidates based on professionalism, competency, and fit.
• Event management experience

Mar 2008 – Mar 2009 · 1 yr

• Provided initial customer service, reservation services, conflict resolution, and policy enforcement
• Obtained professional CPR, first-aid, and First Responder licenses