Jul 2023 – Feb 2026 · 2 yrs 7 mos · Mumbai, Maharashtra, India · On-site

Oct 2021 – Dec 2022 · 1 yr 2 mos

• Part of newly forming Global Scaled Launch team.
• Accountable for the end-to-end, on-service project management of titles (Shows/Series) from across the globe. While multiple teams (internal and external) are responsible for creating and delivering assets, I am responsible for ensuring those assets are coming in at the right time and keeping the project (each title) moving towards a predetermined launch date that all of the stakeholders are aligned to.
• Also, Partnering with our Technology, Engineering, Partnerships, and Quality Control teams within Global Product Creative Operations, to guide tooling, workflow, and vendor needs to help scale operations

Oct 2019 – Sep 2021 · 1 yr 11 mos

• Lead and manage cross-functional Indian and global communications and workflows for our Indian & APAC Original titles, ensuring effective exchange of campaign information and asset deliverables.
• Support the creative marketing team by planning overall campaign production timelines, project deliverables and resources.
• Partner with a team of marketing managers and producers responsible for managing production, localisation, and trafficking of key promotional materials. These include online and offline video, out of home, display, mobile and social creative types.
• Oversee the campaign project management to assure that we eliminate time sensitive bottlenecks and produce high-quality creative with appropriate velocity.

Oct 2018 – Oct 2019 · 1 yr · Mumbai Metropolitan Region

• Lead creative execution for all non-fiction shows and branded content of The Viral Fever. Ideate and strategise execution of large scale branded content properties which includes 360 degree content
• generation. Build a newly formed department for the company and generate new sources of revenue for TVF.
• Launched 3 large scale branded content properties -
• Royal Challenge Bold League, The Royal Palate & Viral Stars.

Jan 2017 – Aug 2018 · 1 yr 7 mos · Mumbai Area, India

• As a part of the Content Strategy Team my role is to lead Kids & Comedy Content for ALT Balaji, developing original shows and acquiring content for both Kids and Comedy.
• Kids-
• Launched the Kids section on the platform with 200+ hours of original & acquired shows in 5 different languages.
• Comedy-
• Launched the comedy section with 20+ hours of stand-up comedy content.
• Development & execution of regional stand-up content in over 4 languages, and short format comedy content for popcorn viewing on the platform.

Feb 2016 – Dec 2016 · 10 mos · Mumbai Metropolitan Region

• Leading a team of content and product specialists to create cross-platform experiences for MTV India, VH1 India, Comedy Central India, Color Infinity and associated brand partners. A steady balance of dealing with design, tech, production, onground activations, talent, and business. Innovative digital content for major Youth & English Entertainment shows to turn weekly TV shows into daily content
• platforms.

Dec 2012 – Feb 2016 · 3 yrs 2 mos · Mumbai Metropolitan Region

• Working as part of the MTV India Digital team, my role was to create, deploy and monetize digital content, plan and push the most popular TV shows online, while growing the channel's overall presence in the Indian web space and mobile.
• Responsibilities held:
• Project management, idea generation & amplification, digital property sales, social media management - marketing, optimization, monetization and strategy, website design and content management, promotional media design, consumer research, technical, creative and artiste co-ordination & external alliance management.
• Types of projects lead:
• 360 degree campaigns, web shows, UGC campaigns, on-ground activations & events, online gaming campaigns, photo/video content production, mobile apps, mobile games, responsive websites.
• Projects lead:
• MTV Nescafe Labs, Get a Job, Drive with MTV, Rex Talk, Roadies, Roadies Battleground, MTV Unplugged, Dewarists, Sync, VMAs India, Saturday Night Alright, The Dream Project, Dream Jobs.
• Clients managed:
• Nestle, LinkedIn, Tata Motors, Durex, Hero MotoCorp, Hindustan Unilever, Johnson & Johnson, PepsiCo., Seagram’s, United Spirits, Kamasutra, Gionee, Wrangler.

Apr 2012 – Dec 2012 · 8 mos · Pune/Pimpri-Chinchwad Area

• Responsible for creating the brand image for a new company under Lunkad Group which deals with boutique commercial and residential spaces.
• Developing marketing strategies for new properties and services provided by the Lunkad Group.
• Developing various marketing tools such as websites, brochures, mailers, etc for the Lunkad Group companies.
• Interacting with advertising agencies and strategizing marketing solutions for the new brand.

May 2011 – Jul 2011 · 2 mos · Mumbai Metropolitan Region

• Worked on ongoing as well as new campaigns developed by Ogilvy for Vodafone
• Campaigns worked on:
• Vodafone Internet Super Week, Music Super Week, Star Talk, HTC Wildfire Deal, m-paisa.

Nov 2007 – Jun 2010 · 2 yrs 7 mos · Pune/Pimpri-Chinchwad Area

• Headed projects providing branding solutions, developing marketing tools and managing high profile events for clients with a team of 6 Graphic Artists and 2 3D Artists under me.
• Regular Interaction with Indian as well as International Clients.
• Some of the clients are -
• Rotary International, Amdocs, Indian Navy, Givi - Belgium, Master Automatics - USA, MIT College- Pune, Indira College, Lions Clubs, iFarm, ALZA Institute, Cotmac Electronics and more than 60 clients.
• Technology Used: Adobe Flash, Dreamweaver, Premiere, After Effects, Illustrator, Soundbooth, Sony Vegas, Corel Videostudio, CSS, Javascript, PHP, 3D Max etc.
• Projects Handled:
• Website - Designed, Developed & Published Websites both on Tabular & CCS Layouts. Developed sites which are SEO friendly and lighter to load with enquiry forms on PHP. Maximum websites contained flash applications, banners and videos making the site interactive.
• Flash Presentations - Designed & Developed Flash Interactive Presentations on Continuous as well as User Interaction Flow. Worked on Flash Actionscript 2.0 creating E-learning packages with Voiceovers, Videos and Music Compilation.
• Corporate Films - Scripting, Storyboarding, Video Shooting, ‘2D’ Animation, Editing, Compositing, Voiceover and Soundtracks from start to end, completely handled. Worked on Croma Keying Setups and handled various Photoshoots.
• 3D - Lead projects on Walkthroughs, ‘3D’ Cut Angle Floor Plans and various ‘3D’ Product Models.

Jun 2007 – Oct 2007 · 4 mos · Pune/Pimpri-Chinchwad Area

• Developed websites for Commonwealth Youth Games 2008, Rotary Clubs, various builders, manufacturing industries, architects, schools, colleges, retailers, etc.
• Also worked on Flash Presentations and short films for websites.
• Technology Used : Photoshop, Dreamweaver, Flash, CSS, Javascript, PHP, Corel Videostudio, Premiere