Apr 2022 – Jun 2025 · 3 yrs 2 mos

• Leading the transformation of Nike’s global digital strategy by reimagining digital commerce and storytelling for one of the world’s most iconic brands. Responsible for the end-to-end design of all consumer digital experiences, including Nike’s fitness apps, SNKRS, point-of-sale systems, and the internal tools that power brick-and-mortar retail operations. Driving innovation at scale, my team is redefining how millions of consumers engage with Nike across every digital and physical touchpoint, blending brand, technology, and design into cohesive, future-forward experiences.

Jun 2019 – Mar 2022 · 2 yrs 9 mos · San Francisco, California

• As the Chief Design Officer, I helped to reshape the culture towards innovation while helping to boost engineering velocity. I led the expansion of Twitter’s core product to include audio experiences, community-building features, and new content creation formats. These strategic additions significantly improved key metrics, fueling user growth and retention. I also directed the successful acquisition and integration of two companies, each instrumental in accelerating product development and scaling impact.

Jul 2016 – Jun 2019 · 2 yrs 11 mos · Menlo Park

• At Meta, I led the design organization driving the core sharing and engagement experiences for the Facebook app, shaping how billions of users connect and interact daily. In close partnership with product and engineering, I helped define the strategic roadmap and accelerate execution across Newsfeed and video. My scope later expanded to include the AI design team, where I spearheaded the development of next-generation capabilities for the Facebook and Instagram cameras—pushing the boundaries of creativity and personalization through applied machine learning.

Aug 2009 – Jul 2016 · 6 yrs 11 mos · Los Gatos, California, United States

• I began my career at Netflix as the lead designer for streaming interfaces and eventually moved into leadership, becoming the Design Director for television and mobile products. In this role, I defined product strategy and led the end-to-end design of the streaming experience across platforms, fundamentally changing how people discover and watch content. By operating at the intersection of design and product, I identified a pivotal opportunity that reshaped the user experience, drove major subscriber growth, and helped establish Netflix as the global leader in streaming. The interface model my team developed has since become the industry standard, influencing the design direction of nearly every major competitor.

Jun 2007 – Aug 2009 · 2 yrs 2 mos

• Responsible for the user experience for Rift, a online video game that broke new ground with dynamic content, events, and stunning graphics. In addition to building a design and UI engineering team, my role included the design of the in-game user interface, mobile app, web site, and incorporating play testing into the development process.

Jun 2006 – Jun 2007 · 1 yr

• Managed the design team responsible for products that ranged from web site creation and publishing tools to advertisement formats.

Jul 2005 – Jun 2006 · 11 mos

• Worked within the “office of the CEO” as a design strategist for SAP's next generation enterprise suite. My charter was to influence internal product teams to take a customer first approach to software development.

Dec 2002 – Jul 2005 · 2 yrs 7 mos

• Led design and product strategy for many of the PayPal/eBay features, including integration into third party e-commerce sites and platforms.

Mar 1996 – Dec 2002 · 6 yrs 9 mos