Jun 2023 – Jun 2024 · 1 yr · Canada · Remote

• As the Creative and Brand Lead, I played a pivotal role in shaping the vision and execution of Box of Life’s brand strategy. Tasked with crafting a cohesive, purpose-driven brand, I spearheaded creative initiatives that aligned with the company’s mission while ensuring business goals were met. Working collaboratively with a various teams and creatives, I brought the brand’s values to life through impactful design and storytelling.
• Key contributions included:
• Designing an adaptable brand identity that resonated with the company’s purpose.
• Developing a narrative centered on sustainability and impact.
• Driving awareness through targeted, purpose-led marketing campaigns.

Sep 2022 – Dec 2022 · 3 mos · Canada · On-site

• Developed a content marketing strategy for Hilton Hotels, Sutton Hotels, Kempinski Resorts, and Double Tree Japan. Collaborated with Photographers and Directors to capture the properties and develop brand marketing content.

May 2021 – Sep 2022 · 1 yr 4 mos · APAC · On-site

• As a creative producer, I led the on-set content coverage strategy of APAC Original title productions including series, films, documentaries, docu- series and comedy specials.
• Responsibilities:
• Overhauled and restructured brand standards and protocols to ensure consistent visual elements in all creative campaign assets, particularly in photography and audio-visual content.
• Revitalized brand assets for a selected few Indian titles, spanning campaigns to product designs.
• Devised content strategies for on-set and launch phases in collaboration with PR, Marketing, Events and Product teams.
• Directed photo/video production teams, ensuring efficiency, timely delivery, and proper execution.
• Innovated and crafted engaging narratives that convey the depth behind each story.
• Read scripts, planned, hired, and supervised on-set crews for capturing creative content.
• Produced compelling materials to shape and enhance overall publicity campaigns and managing assets.
• Recruit, identify and partner with creative agencies and collaborators, overseeing the execution and delivery of campaigns.

Jan 2021 – May 2021 · 4 mos · Singapore

• Concept development and brand strategy for the festive packaging of Dewars Whisky for the EMEA market.

Sep 2016 – Apr 2021 · 4 yrs 7 mos

• Capitalising on the gig economy and enjoying freedom of teaming up with other consultants and clients with mutual passions and ambitions.
• Into Design
• 2016 - present
• World Of Watches - Complete redesign and setting a visual language for a luxury watch magazine in the APAC region.
• Rolex - Conceptualised and designed B2B marketing collaterals for Rolex SEA
• Del Monte - Conceptualised festive packaging for 3 consecutive years, Branding and design for juice packs, Italian sauces, Mayo and entire condiments range.
• India Knowledge Hub - Complete branding, brand story and online visual language.
• Vizion Lights - Branding, visual language, product catalogues, photoshoots and video.
• NuHoney - Brand strategy and communication road map for a newly launched Honey soda drink in Singapore.
• SND & Ekaya - Branding, visual communication strategy and website.
• Roma Switches - Advertising communication strategy.
• UAE exchange - Online visual language for a UAE forex co.
• Goulian Finch - Complete brand development, logo, visual language, photoshoot and brand video.
• along with
• Jindal Steel, NPCI, Coca Cola Frutea, OMA, Freecultr, Diwan Saheb, Tefal, Indo Asia, HERO cycles ,INV homes.

Jan 2016 – Apr 2021 · 5 yrs 3 mos

• With pictorial style of capturing moments, the cinematography in his stills, is an art board of visual delight. Mikhil mastered the art of photography from the hub of aesthetics- Italy. He generates not a photograph but an imprint, for the mind to enjoy and subtly dwell upon.
• Have shot over 30 fashion and portrait editorial stories for various magazines like Vogue, Grazia, Marie Claire, Cosmopolitan, Grazia and many more.
• Conceptualised and executed campaign photography and video for over 20 brands like Del Monte, Tefal, Swarovski, Rupay, TLC channel, Taj Hotels, Ekaya, Da Milano, Myntra, Vizion Lights, Kingdom Of Dreams and many more.
• www.mikhilsaluja.com

Oct 2010 – Sep 2016 · 5 yrs 11 mos · Gurgaon, India

• Co-founded Gcell, an independent, multi-disciplinary creative design agency providing consultation and execution services in branding, advertising, print, packaging, websites, e-commerce website and digital marketing. Employed a team of 15 young and inspiring creative executives, copywriters and graphic designers and and more executives in other corporate functional roles.
• Solely responsible for deciding the firm’s strategic direction with creativity rooted in ingenuity and innovation, building a work culture of entrepreneurship and inclusivity, and curated a clientele who complemented the firm’s ideologies. Our work spanned:
• Branding & Design
• Content Strategy and Image Making
• Strategic Creative Communication
• Brand Research and communications strategy
• Corporate identity
• Digital Strategy

Jul 2009 – Sep 2010 · 1 yr 2 mos · Delhi Area, India

• Worked as a creative consultant in conceptualisation to delivery of the project. Dealt with B2B and B2C pitches. Handled accounts for Rare Travel, Gypsy fashion label, Idus Furniture store and many more.

Jun 2008 – Aug 2008 · 2 mos · Venice, Veneto, Italy · On-site

• Photography
• Branding