Supriya Layek

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 3 mos experience

Highly Stable

Key Highlights

Proven expertise in SEO and performance marketing.
Strong analytical skills driving multi-channel growth.
Experienced in client engagement and management.

Stackforce AI infers this person is a Growth Marketing Manager specializing in SEO and digital marketing strategies.

Contact

Skills

Core Skills

Digital Strategy

Other Skills

CampaignsSearch Engine Optimization (SEO)Analytical SkillsDigital MarketingBusiness AnalyticsOnline AdvertisingPay Per Click (PPC)Web AnalyticsMySQLHTMLLinuxPHPObjective-CGoogle AdsLeadership

About

Experienced Growth Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO) & Performance Marketing, Analytical Skills, App Store Optimization, and Client Engagement & Management. Experience in leveraging various social media platforms to boost brand visibility & brand awareness. Making the most of the other marketing channels like Google (SEM), Branding, and Facebook to understand the possibilities of multi-channel growth.

Experience

7 yrs 3 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 6 mos

Current Experience

Myntra

Digital Marketing Manager

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Zepto

Digital Growth Marketing Manager

May 2023 – Nov 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India

Merkle sokrati

3 roles

Manager - Digital Strategy

Promoted

Oct 2021 – May 2023 · 1 yr 7 mos

Create strategy & way-forwards on account handling for peers & clients
Organic traffic goals and planning for the accounts
Pitching clients by presenting SEO audits in the meetings
Actively engaged in interviewing candidates & contributing towards organizational growth

CampaignsDigital Strategy

Senior Business Analyst

Aug 2020 – Oct 2021 · 1 yr 2 mos

Driving end to end conversation with daily POCs, driving weekly/ monthly calls, planning & executing initiatives. Stay on top of all Google algorithm updates and change the plan of action accordingly
Work closely & assist peers on execution of various activities
Demonstrate capability to create detailed plans and audit with minimum revisions required.
Create presentations to convey strategies & goals to the clients
Create & automate comprehensive weekly, monthly & quarterly reports to share insights with the clients

Business Analyst

Aug 2019 – Aug 2020 · 1 yr

Performing SEO audit on websites by doing keyword research, competitor analysis, checking on-page optimizations & in-turn sharing on-page, off-page and ASO suggestions to improve site performance, app engagement & make them SEO friendly
Develop on-site content, metadata & work on local SEO considering various SEO strategies
Responsible for dealing with clients, ensuring required traffic & conversions are obtained in alignment with their business goals
Responsible for managing App performance by doing App analytics, App Store Optimization, sharing other App based reports like Sentiment Analysis, In-app event analysis & more to improve user engagement