Jun 2019 – Oct 2022 · 3 yrs 4 mos · Mountain View, California, United States

• Lead a team of 3 product designers
• Key contributor in creating the banking strategy and roadmap for the product. Influenced partners by developed customer-back product principles and frameworks embedded in research, data and a strong POV.
• Defined, iterated and launched QuickBook’s first banking product QuickBooks Checking on web, iOS and android. Delivered interaction design strategies and E2E product frameworks. Led and mentored other designers in the delivery of detailed designs.
• Drove discovery and exploration to define business strategy for automation with banking with xfunctional partners and helped define and design path to roadmap.
• Led the effort to identify customer pain points and data-backed LOFAs. Designed and delivered improved product experiences and helped create and execute experimentation plans .
• Defined and implemented op-mechs for the team to streamline working and increase efficiency - specifically catered to remote working.

Sep 2018 – May 2019 · 8 mos · San Francisco Bay Area

• Lead designer working on Experimentation Platform building frameworks for robust experimentation
• Worked on understanding the cross team workflows to identify needs and inform which
• direction product should invest in.
• Defined a framework for conflict management while setting up tests to avoid dilution of test
• effects thereby enabling stronger findings which can be production-ized
• Focussed on Quasi Testing as well as A/B testing

Feb 2017 – Sep 2018 · 1 yr 7 mos · Greater Seattle Area

• Lead designer working on portfolio of products and tools to enable sellers to expand,
• list and price their products in multiple marketplaces effectively($6bn+ GMS).
• Key initiatives include a tool for sellers to quickly replicate their listings across
• multiple marketplaces, pricing rules that enable sellers to manage their pricing
• effectively and enabling sellers to learn and launch in a new marketplaces
• Owner for defining seller experience and vision for inbounding products into Amazon
• warehouse.

Sep 2014 – Aug 2016 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Led and managed Flipkart Seller Design’s Team UX. Created and implemented seamless processes between Design, Product and Technology
• Defined and executed com- ponent librabry and interaction patters for web and mobile
• Lead Designer on Flipkart Seller Mobile App
• Core Designer on Flipkart - Ping(Social Shop- ping)
• Fostered user empathy and de ned a research process integrated with iterative design

Nov 2011 – Aug 2014 · 2 yrs 9 mos · Palo Alto, California

• Hired as the first UX Researcher • Fostered user empathy and defined a research process integrated with iterative design • Led usability research as well as in depth user research for new features and understanding user base and inculcated and executed that with design
• My Groupons Redesign
• Initiated redesign to consolidate UX for redemption of multiple channels of Groupon
• Collaborated with customer support team to understand issues with the process
• Concepted and wireframed multiple solutions to address the experience issues
• User Personas and Customer Journey
• Identified breakdowns in the process and prioritized feature fixes by documenting Groupon Customer Journey Map
• Conducted digital diary studies with 47 users over a period of one week followed by in-home visits to understand how users shop locally and factors that impact their behavior
• Analyzed user data to design user personas and suggest product recommendations - many of which are a part of multiple product team’s road map
• Conducted brown bags and ideation workshops to create empathy for the personas
• iPhone and iPad App redesign
• Aligned define business goals as research and design goals
• Planned and conducted iterative concept testing and multiple rounds of usability studies
• Worked with design to execute and iterate on solutions

Jan 2011 – Aug 2011 · 7 mos · Greater Pittsburgh Region

• Worked on understanding the online communities surrounding Atlantis Resort, Bahamas to design an interaction experience that cultivates a positive environment and fosters desire over visiting and exploring the resort
• Conducted User Research at various stages of vacation(Planning-Booking-Vacation-Post Vacation)
• Solutioned design concepts based on findings
• Concept tested ideas based on findings to come up with a functional prototype

Oct 2010 – Apr 2011 · 6 mos · Pittsburgh, PA

• Evaluating the current design for navigation and designing a sign up process for the online courses offered by OLI, CMU while trying to address the usability issues with it.