Dec 2019 – Dec 2021 · 2 yrs · Gurgaon, India

• I head technology, Data science & 3D visualization for Elara technologies (now a Real Estate Australia group company) for all its 3 business verticals - Housing.com, Proptiger.com and Makaan.com.
• The technology team comprises of 170 engineers and data scientists.
• Key areas of focus:
• 1) Foray into Fintech with transactions worth tens of millions of USD flowing through the systems and less than 30 min settlement
• 2) Enabling full-stack real estate model - Rent Pay, Rent agreements, Online assistance etc.
• 3) AI based automation with focus on computer vision, NLP & predictive models
• 4) Security overhaul, including setting up InfoSec team and end to end Business continuity plan
• 5) Data platform and governance model
• 6) Turnaround in people and processes with better engagement, performance, culture of innovation and team, career fast-tracking etc.

Dec 2017 – Dec 2019 · 2 yrs · Noida Area, India

• I head the Digital vertical at Jubilant FoodWorks Ltd. I have been leading the digital transformation of the business which has led to an annual incremental digital revenue of about INR 500 crores(USD 72 million). I manage the following functions:
• 1)Technology 2)Analytics and Insights 3)Data Engineering 4)Product Management 5)Digital Marketing
• Impact areas:
• 1. Technology: From a 30 MB, 3.7 rated app on a monolithic platform to a 5.6 MB, 4.5 rated (new version) on a cutting-edge micro services platform and a 20% jump in conversion. It is the lightest android app in the food tech segment and consistently in the top 4 in the Food & Drink category. We handle one of the largest volume of transactions in the country. Advanced data security is in place with no occurrence of successful hacks/attacks despite multiple attempts. Innovations like ordering on train, payment gateway optimization and Natural Language processing have added significant value.
• 2. Data Analytics: Set up state of the art Data Lake & warehouse with AI based predictive analytics and recommendations. We use this data to provide strategic inputs to the business and execute key projects such as manpower optimization which led to millions in savings.
• 3. Digital Marketing: Improved ROI with steep increase in Digital revenue. Built significantly increased traction to own digital assets despite increasing SOV of Food aggregators and other strong head winds. Brought in both strategic and tactical alliances to grow new customer base and drive frequency. Built advanced CRM capabilities to bring back lapsed customers and increase AOV.
• Key ongoing projects:
• 1) Micro segmented AI based Personalization
• 2) Loyalty: Mathematical modelling, customer research and implementation.
• 3) Multi Language support
• 4) AI based order propensity and forecasting
• Scaled the digital team from 0 to 75 high performing individuals, structured to execute with top notch quality

Jun 2016 – Nov 2017 · 1 yr 5 mos · Gurgaon, India

Jun 2015 – Mar 2016 · 9 mos

• Key Responsibilities:
• Heading technology and product management verticals comprising of Software engineers, Engineering Managers, quality assurance, architects, system administrators, DBAs & product managers.
• Ensuring a high performance, available, stable and scalable platform with constant innovation.
• People management: Hiring, planning, mentoring.
• Working closely with marketing and analytics team to increase conversion.
• Responsible for Engineering cost management – MIS, Annual budgeting, resource planning and costing.
• Collaborating with 3rd party vendors & managing partner relationships.
• Outsourcing work to Indian and international companies. Collaborating and guiding them on architecture and timelines. Also included cost negotiation and optimization.
• Responsible for aligning technology to support business initiatives and goals.
• Highlights:
• Reduced page load time from 11.4 seconds average to under 4 seconds average
• More than 99.5% up-time.
• Mobile first initiative: Optimized the website & app for performance and cross browser compatibility.
• Integrated SAAS platforms for warehouse and inventory management
• Re-designed the infrastructure to be highly scalable, capable of handling 10X more traffic
• Reduced tech expenditure significantlyand made it predictable.
• Migrated the entire web and operations data-center to Amazon. Designed the entire architecture making it highly available, distributed and secure.
• Migrating current monolithic application to SOA (service oriented architecture) including migrating entire backend from PHP to Java/node.js.
• New solution incorporates technologies and frameworks like Laravel, Angular, Spring, Hibernate, Node.js, NoSQL etc.
• Created a layer of NoSQL between the backend and Database to minimize load on primary database.
• Made collaboration with marketing team completely hassle free.
• Implemented Agile(scrum) in the team enabling meeting aggressive deadlines.
• Set up a development center from scratch at Bangalore

Sep 2013 – Jun 2015 · 1 yr 9 mos

May 2011 – Aug 2013 · 2 yrs 3 mos

• >Improving customer experience on the website by taking continuous feedback from customers and studying other successful models across the world.
• >Rolled out multiple versions of the website using technologies like PHP, MySQL, HTML, Javascript, Jquery etc. This included a mobile version of the EasyRation.com website.
• Currently working on an advanced version of the website(www.urbansoko.com).
• >Planning & driving marketing campaigns, both online & offline. This included social media campaigns, Google ads, planning radio ad campaigns, coupon based campaigns, etc.
• >Using online data analytics to understand customer behavior and improve repeat rate.
• >Aligning and partnering with various entities to reach out to more potential customers.
• >Planning and driving initiatives to engage customers once they start purchasing on EasyRation.com. This was primarily for increasing the repeat customer rate which is currently as high as 80%.
• >Driving alternate sources of revenue other than direct sales. For e.g. development of a platform for vendors to advertise on the website to push sales of their products.
• >Delivering corporate presentations to project EasyRation.com as a single source of company procurements and developed a new B2B vertical as an alternate revenue means.
• >Planning and strategizing the growth of the company.
• >Team management (dev & QA)

Nov 2005 – May 2012 · 6 yrs 6 mos

• > Developing algorithms & architecting software.
• > Driving new product initiatives by understanding consumer behavior and requirements.
• > Frequently visit customer firms with the sales & marketing teams and understand their requirements.
• > Developing a Facebook app for video editing.
• > Worked on the design and development of Premiere Elements, one of the world’s leading video editing software.
• > Worked on the design and development of Adobe Illustrator, the world’s best design and illustrating software.
• > Worked on the design and development of Adobe Version Cue’s HTTP and FTP protocol stack.

Jan 2004 – Jan 2005 · 1 yr

Aug 2003 – Sep 2004 · 1 yr 1 mo · Bangalore