Jun 2021 – Jul 2022 · 1 yr 1 mo · Gurugram, Haryana, India

Mar 2018 – Jun 2021 · 3 yrs 3 mos · Gurugram, Haryana, India

• Work Profile
• As the Category Buyer of Laundry, Cleaning & Pharmacy OTC Portfolio; I am currently responsible for planning and strategizing product procurement of around 300+ SKUs across different regions.
• Meeting sales targets as per Annual Operating Plan (AOP) and maximizing margins while operating on Walmart philosophy of Every Day Low Price (EDLP)
• Negotiations with different stakeholders taking key calculated positioning that delivers better value to the company
• Identifying new vendors and sustaining relationship with the existing ones
• Key Highlights
• Business Development: Build and execute productive channel: expansion, engagement, enhancement and exclusivity plans which help in driving sales for the company | Conceptualize and execute fresh initiatives to support and promote sales
• Product Management: Visit market at regular intervals, understanding market demand, assortment gap, consumer buying pattern and manage product portfolio accordingly | Developing Private Brand | Forecasting & planning for seasonal products | Plannograming
• Inventory Management: Regulate inventory | Price mark down action to regulate aged inventory | Collaborating with replenishment team & supplier to improve in-stock and fill rate | Meeting DOH plan
• Business Hygiene : Ensure to operate on negative working capital | Continuous improvement of Terms Of Trade(TOT) negotiation with supplier | Negotiate with suppler for other income source like aisle board, branding etc
• Coaching: coaching floor associates, empowering them with the category and product knowledge to focus on right SIC & channel in every geography.

Mar 2016 – Mar 2018 · 2 yrs · Rajasthan, India

• Key Responsibilities
• Ensure Achievement of Annual Planned numbers target
• Developing the business in new channels to build up the brand & expand product reach in different geographies
• Efficient Stock forecasting to achieve planned target with minimise stock loss/damage
• Closing the TOT with the Key Hotels/Hospitals & Corporate
• Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.
• Commitment towards financial discipline both in claim & Stock loss/damage.
• Key Highlights
• Spearheaded the business of Rs 2 Cr Monthly Growing YTD at 18%, With the team of 23 Distributors & 41 People
• Piloting Ready Stock in Jaipur/Jodhpur to enhance the coverage in outskirts of the town
• Successfully Launched the NPD Mausambi/Volo/Amla Juice with Perfect Punch Score of 100%
• Touched 60K Customer in Rajasthan Patrika Diwali Carniwal with a Conversion of 2%
• Cracked Coconut Water in Big giant hospitals (fortis/Naraiyani/EHCC) of Jaipur
• Driven Consistent ECO with 15% increment
• Nominated for RH Club, and received appreciation as top presenter.

Aug 2014 – Mar 2016 · 1 yr 7 mos

• Key Responsibilities
• Ensure Achievement of Annual Planned numbers target
• Building and strengthening relationships with Distributors/key accounts; ensuring high customer satisfaction by providing them with complete product support
• Closing promotions for coming months with all accounts.
• Making & Maintaining TOT/MBQ with all the national as well as local accounts
• Assessing feedback from the clients and working on the same to promote business.
• Creating and sustaining a dynamic environment that fosters the development opportunities and motivates high performance amongst the team members
• Recruiting, mentoring, training and development of the Field Functionaries for driving sales & operational efficiency.
• Key Highlights
• Spearheaded the business of Rs 75 Lakhs with 21% growth, team of 4 Distributors & 21 People
• Handled all the formats Pharmacy (Apollo/Medplus/Religae/Guardian/98.4), Hypers (Big Bazaar/ Air plaza/Hyper City) Super (GPI 24x7/Sabka Bazaar)
• Realigned GTM model of Merchandiser with PDA usage for performance measurement
• Designed the CCO format for efficient forecasting to ensure the appropriate pipeline
• Appointed a Distributor in Punjab to increase the Service level and resulted in 28%business growth.
• Successfully Implemented the Chem1 st in 32 outlets In Pharmacy channel of NCR

Oct 2012 – Aug 2014 · 1 yr 10 mos

• Key Responsibilities
• Achieving secondary sales target.
• Managing POS,POP, Secondary & Primary Schemes for North Region
• Managing the schemes run by company for different-2 channels
• Responsible for the sales growth for Nutritional (Health Drink) product category for North Region
• Continuously implementing different kind of visibility element in market of North Region
• Responsible for the BTL and Micro Activity in North region
• Continuous tracking of business development through FORUM(ERP)
• Key Highlights
• Developed Channel Program across channel, Wholesale (Unnati), Self Service (M Track Pilot), Chem 1st for the Chemist Channel
• Successfully Launched Horlicks Oats, Kesar Badam, Horlicks 15gm With a Perfect Punch Score of more than 95%
• Zero Observation in Global International Audit & Internal Audit.
• In customer marketing ensure compliance in IFRS Spends to achieve the month sales target of North Region
• Awarded Best CME all India 2012

May 2011 – Oct 2012 · 1 yr 5 mos

• Key Highlights
• Developed in market Communication Card Which got implemented nationally for all the field force
• Designed the Sensodyne Lit Shelf in Shelf unit Unit which got replicated nationally
• Successfully Launched ENO Cola, Sensodyne R&P With a Perfect Punch Score of more than 95%
• Awarded 3rd Best CME all India 2011.

Aug 2008 – Apr 2011 · 2 yrs 8 mos

• Key Highlights
• Successfully rolled out project canvas and delivered a Growth of 26% in South Delhi
• Successfully Launched of NPI like Nutribar, Lucozade, Sensodyne, Foodles with Perfect Punch Score of 100%
• Awarded Best TSE & Best team in North Region in 2010
• Awarded NPI Champion in North Region in the Year 2010

Apr 2007 – Aug 2008 · 1 yr 4 mos

• Key Highlights
• Awarded Merit prize & Best Team prize in North Region in the year 2008
• Nominated for the TTT (Train the Trainer) for training DSR in Whole Trade Area.
• Done pilot of SS model in Himachal which got rolled out in 2009

Aug 2005 – Apr 2007 · 1 yr 8 mos

• Key Highlights
• Awarded Merit prize & Best Team prize in North Region in the year 2008