Jul 2017 – Jul 2018 · 1 yr

• As VP - Brand Operations, I was at the pivot of 3 key cross functional teams, Product (Video Machine), Brand Solutions and Sales, across India and SEA. Leading a 25+ member team across Brand Solutions and Product, and directly reporting into the CEO, the key responsibilities included:
• Working in conjunction with sales, creative and product teams to deliver creative solutions for clients
• Developing brand strategy and seamlessly integrating them across verticals (Both, owned media brands such as Being Indian, Blush, etc., as well as product led verticals), thereby optimizing revenue
• Interfacing with clients across phases, from pitching and planning creative strategy, to ensuring quality across deliveries
• Key Contribution:
• Helped grow our active client base to 30+, handling complex project requirements across Indian and SEA markets, accounting for billings upwards of 3 million dollars.
• Helped open up the SEA market through a new product line offering, contributing to 20% of the company’s revenue.
• Incubated and led the Brand Labs business, our agency initiative that pitched and won accounts of clients like Discovery, the Taj Hotel Group, and Swiggy

Sep 2014 – Jun 2017 · 2 yrs 9 mos

• As Creative Lead, Product, I was deeply involved in helping shape Video machine, Culture Machine’s propriety software that automates video creation, producing great looking videos at scale. My key responsibilities included:
• Working alongside the CTO, engineering and UI/UX teams on product development
• Shaping the creative output of Video Machine, across all genres of content for both publishers and brands
• Overseeing all Video Machine led creative pitches for advertisers across India, USA and SEA markets
• Identifying revenue opportunities and scaling revenue in conjunction with the sales/BD teams
• Negotiating and managing partnerships with leading asset libraries such as Getty, Shutterstock, Bloomberg, Reuters, etc.
• Key Contribution:
• Drove product incubation and market launch. Found go-to-market fit with iterative experiments, hitting a half million dollar revenue within 6 months of re-launch.
• Helped scale the network viewership to 1 billion+ monthly views, with Video Machine alone contributing to 30% of the pie

Jul 2013 – Sep 2014 · 1 yr 2 mos

• Handle Brand, Talent, and In-house productions for Culture Machine
• Create budgets and track costs and payouts
• Ensure end-to-end requirements for all shoots are met
• Oversee post-production division in terms of resource allocation and all deliveries, including brand
• Key Contribution:
• Singlehandedly created and implemented complete production work flow for the company. Also helped automate processes via Salesforce.
• Setup and kitted out a 3000 sqft acoustically treated shoot floor with chroma, as well as a sound studio, for all in-house, talent and brand shoots.

Apr 2012 – Jan 2013 · 9 mos · London, United Kingdom

• Recruit and coordinate the work of freelance and in-house production crews
• Production Duties: script writing; casting; crewing; location scouting; contracts; carnets; travel; scheduling; call sheets;
• conducting interviews; logging footage
• Oversee post-production and delivery

Jan 2011 – Oct 2011 · 9 mos · London, United Kingdom

• Assisted on productions of various corporate films and documentaries
• PRODUCTION ASSISTANT
• 'Game's Over', a 17 min documentary for the Tower Hamlets Youth Sports Foundation about the impact of funding cuts on school sports (20011-12)
• 'One Day at a Time: The Journey to Recovery from Stroke', a 60min documentary for Harrow Council Stroke Services (2011)
• 5 x 10min corporate healthcare videos for Hive Health (March 2011)
• 5 min corporate video for Harrow Council Legal Services (May 2011)
• Responsibilities: casting; scheduling; call sheets; editing;subtitling
• ASSISTANT PRODUCER
• 'Taking Part: A Short Film about Citizenship in Sutton', an 8 min corporate film about the Big Society for Sutton Council (July 2011)
• PRODUCTION MANAGER
• 3 x 2min promotional films for the Lib Dem party in Sutton (Aug 2011)
• Short interview pieces for Hive Health on behalf of Bristol-Myers Squibb (Aug 2011)

Sep 2011 – Feb 2012 · 5 mos · London, United Kingdom

• Develop and write film proposals
• Research and gain access to contributors / potential sponsors
• Plan and implement film distribution strategy
• Production Duties: crewing; location scouting; contracts; scheduling; call sheets; preparing interview questions; logging footage
• Oversee post-production and delivery

May 2011 – May 2011 · 0 mo · London, United Kingdom

• Work Placement
• Responsibilities:
• client hospitality; digitising; tape/stock management; QC of videos for client hand-off

Apr 2010 – May 2010 · 1 mo · United Kingdom

• Worked as assistant producer/research assistant on the production of 33 x 3 min videos as part of the Bournemouth University Media School Promo Project.
• Liaised with heads of departments and lecturers to find suitable interviewees.
• Coordinated and assisted on shoots with other production staff.

Nov 2008 – Sep 2009 · 10 mos · Mumbai, India

• Write and produce video reviews for the web show, Burrp! Hopping
• Establish client relationships to build and monetise on partnerships for Burrp
• Core editorial team member: create and package content for the Burrp local website, weekly newsletters and Burrp's online and printed lifestyle and travel-focused magazines

Jun 2007 – Sep 2008 · 1 yr 3 mos · Hyderabad, India

• Administrator on the company’s online documentation database.
• Was responsible for content, and writing and editing Systems related documentation for the Hyderabad, Delhi and New York offices.
• Core member of the Helpdesk team that provided IT support to over 600 of the company's employees.

Jun 2006 – Jun 2006 · 0 mo · Mumbai, India

May 2005 – May 2005 · 0 mo · Bangalore, India