Anisha Dhanda

Technical Program Manager

Gurugram, Haryana, India6 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product lifecycle for 12 products at iimjobs.com.
Strategized successful launch of Google Play Recharge.
Developed initiatives promoting inclusiveness in the workforce.

Stackforce AI infers this person is a Product Manager with expertise in Fintech and HR Tech.

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Skills

Core Skills

Program ManagementProduct Management

Other Skills

Stakeholder EngagementUser ExperienceWireframingProduct DevelopmentProduct Lifecycle Managementui/uxProduct DesignData AnalysisOperations ManagementC++RMicrosoft OfficeJavaArduinoPython

About

A passionate product manager with varied experience in the Technology domain. I am currently pursuing my MBA from IIM Lucknow (Batch of '21). I did my Summer Internship at Google Pay as a Product Marketing Intern where I strategized a key pay-flow launch with revenue targets. Post that I interned with Myntra as their brand manager to strategize the expansion and growth of sustainable non-apparel products and created a promotional strategy for the same. Previous to my MBA, I have been a Product Manager for 2 years at iimjobs.com. I handled the PLC of 12 products (B2B & B2C), simultaneously. I was the POC for the end-to-end lifecycles of 15+ products. I love how technology can solve all kinds of problems in life and this is the space where I want to create meaningful solutions that can create a big impact. In my work experience, I have created and developed products which promote inclusiveness and sustainability, I would love to continue this feat.

Experience

6 yrs 10 mos

Total Experience

3 yrs 5 mos

Average Tenure

5 yrs

Current Experience

Amazon

3 roles

Senior Program Manager

Promoted

Jul 2024 – Present · 1 yr 10 mos

Stakeholder EngagementProgram Management

Program Manager | Amazon Future Builder's Program (AFBP)

Dec 2022 – Jul 2024 · 1 yr 7 mos

Stakeholder EngagementProgram Management

Operations Manager | Amazon Future Builder's Program (AFBP)

May 2021 – Dec 2022 · 1 yr 7 mos

Stakeholder EngagementProgram Management

Myntra

Brand Management Intern

Oct 2020 – Jan 2021 · 3 mos · Bangalore Urban, Karnataka, India

Category Management:
Responsible for category expansion & introduction strategy for non-apparel slow lifestyle products
Analyzed the growth opportunities in ethnic wear across categories by identifying consumer preferences and need gaps
Green & Sustainable Fashion:
Designed green strategy; assessed products and processes in the textile value chain to enhance sustainability
Evaluated demand of Indian handicrafts international markets
Created promotional strategy to shift consumers to more sustainable fashion choices and purchase.

Google

Associate Product Marketing Manager

May 2020 – Jun 2020 · 1 mo · Gurugram, Haryana, India

Product Launch Strategy:
Strategized GTM plan on the launch of Google Play Recharge; spanning over 6 months; targeted for $1 Mn
Designed communications strategy for the gamified stamp collection campaign with reach 100+ Mn
Conceptualized the marketing campaign which led to 1.7x growth in key Google Pay commercial use
Competitive Intelligence (CX):
Analysed 0.14+ Mn Play store reviews via social listening & identified 7 major KPIs (e.g. CX, security, etc.)
Benchmarked fintech competitor landscape & identified key strengths by quantifying user sentiments

Program Management

Bombay shaving company

Marketing (Live Project)

Jan 2020 – Jan 2020 · 0 mo

Formulated GTM strategy of No Touch BSC Delhi Salon; ~70K niche targeted customers
Envisaged end-to-end awareness ATL campaign with media planning & budget allocation
Ideated digital marketing plan & identified related partners to increase website engagement

Iimjobs.com

2 roles

Product Manager

Promoted

Apr 2019 – Jun 2019 · 2 mos

Managed PLC of 12 products | 1.5+ million users; 2+ lac recruiter clients | Managed 100+ brands
Business Impact:
Led multi-domain web & mobile app verticals which contributed to 22% of total revenue organically; Responsible for products worth 60% of annual revenue
Ideation & Innovation:
Pioneered Instagram-like 'Company stories', first in the job industry, providing brand visibility of 4+ Mn
Developed ‘Maven’- women in leadership product which increased women job applications from 13.6% to 30.2%; Devised products to increase the inclusiveness of the differently-abled and ex-defense in the workforce
User Acquisition & Sales
Created tool of customizable template for ‘Career Page’ creation, adopted by 40 clients within 1 quarter
Redesigned employer branding product to increase sales by 60% & reduce client’s tech dependency

Program ManagementProduct Management

Associate Product Manager

Jun 2017 – Apr 2019 · 1 yr 10 mos

Program ManagementProduct Management

Go-bio retail

Internship for App Development

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

Developed beta-version of android app for early age start-up (Go-Bio) in home gardening. Got selected as Go-Bio intern from 300+ applicants from premier institutes from across India

News that matters not

Satirist

Jun 2015 – Jul 2015 · 1 mo

Managed Content Creation & Editing for online publishing, ‘News That Matters Not’. Created satirical content covering politics, society & youth with avg. viewership of 10K+