Nov 2019 – Nov 2024 · 5 yrs · Gurgaon, Haryana, India · On-site

• Led high-impact campaigns for India’s most influential brands across Facebook, Instagram, WhatsApp, and Messenger. Spearheaded the development of Meta’s creative charter for SMBs in India. Co-authored the first global creative guidance on Business Messaging, unveiled at Cannes Lions 2023. Championed platform innovation with industry firsts including the world’s first auto Instagram channel, India’s first AI-powered WhatsApp bot, and the country’s first AR stadium takeover.

Jun 2019 – Nov 2019 · 5 mos · Gurgaon, India

• Driving the creation of Integrated Marketing Campaigns, Digital Marketing Campaigns, CRM & Performance Marketing Communications. Leading the conceptualisation and execution of both large scale and small scale brand expressions across both Ride and Eats businesses. Leading, managing and growing the India/South Asia Creative team. Partnering advertising agencies, independent creators, influencers, artists and production companies to create effective creative output.

Oct 2015 – Jun 2019 · 3 yrs 8 mos · Gurgaon, India

• At GREY Group New Delhi, I steered the Integrated Creative mandate, building the Creative function from the ground up and leading it to sustained growth. I drove multiple high-profile new business wins — from ENO and National Geographic to the Indian Air Force, Indian Navy, Allianz, CARS24 and more — while shaping award-winning campaigns that earned recognition at Cannes Lions, The One Show, Spikes Asia, and other global stages. Milestones included a Grand Prix at Spikes in 2016 and GREY India’s first One Show Pencil in 2017. In 2019, I was inducted into WPP’s Global High Potential Group, a recognition of leadership and future potential.

Jan 2014 – Oct 2015 · 1 yr 9 mos · Gurgaon, India

• At Cheil, I led marketing campaigns for Samsung’s Mobile Phones and Handheld Devices portfolio, heading a nine-member multi-disciplinary team spanning copy, art, branding, digital, social, activation, and film production. I spearheaded the India launch of Samsung’s A Series and drove the prestigious Z1 project — the world’s first mobile device powered by Samsung’s own Tizen OS, which debuted globally in India. Beyond Samsung, I expanded Cheil’s portfolio with key wins including Fox Life and Apollo Munich Insurance.

Aug 2013 – Jun 2014 · 10 mos · Gurgaon, India

• As Unit Creative Director, I led a creative team comprising designers and copywriters, driving campaigns for a diverse portfolio of marquee clients including Micromax, Maruti Suzuki, Hindustan Times, Havells, Hero, and Dabur. I oversaw strategic and creative direction across categories, partnering with brands to deliver impactful communication and strengthen market presence.

Jun 2012 – Jul 2013 · 1 yr 1 mo · Gurgaon, India

• On the back of strong creative achievements at JWT, I transitioned internally to Contract Advertising, where I led a creative team of designers and copywriters across a combined client roster including Docomo, TEN Sports, JK Tyres, NIIT, PepsiCo, Nestle, and Airtel. I guided the strategic and creative vision for campaigns, ensuring integrated, impactful communication that elevated brand presence.

Dec 2010 – Jun 2012 · 1 yr 6 mos · New Delhi, India

• At DDB Mudra, I headed a creative team of designers and copywriters, overseeing campaigns for a wide-ranging client portfolio including PolicyBazaar.com, Wrigley’s, HBO, GE, Twinings, The Sunday Guardian, and Dabur. I shaped the strategic and creative direction of each project, delivering innovative, integrated campaigns that enhanced brand visibility and engagement.

Sep 2008 – Nov 2010 · 2 yrs 2 mos

• As a founding member of BBDO’s creative operations in India, I helped establish the agency’s operations in the country, building a creative team of designers and copywriters from the ground up. I led campaigns for a marquee client roster including PepsiCo, AVIVA, HP, Wrigley’s, GE, Quaker Oats, Gillette, and Zee Turner Broadcasting, shaping strategic and creative direction to deliver impactful, integrated communication.

Oct 2006 – Aug 2008 · 1 yr 10 mos

• At Contract Advertising, I headed a creative team of designers and copywriters, overseeing campaigns for clients such as Dominos, Whirlpool, Honda, NIIT, and Creambell. I guided the strategic and creative execution of each project, ensuring integrated, compelling campaigns that elevated brand impact and visibility.

Oct 2005 – Oct 2006 · 1 yr

• At Dentsu, I worked as a copywriter and creative consultant, contributing to campaigns for clients including Honda, Sony Ericsson, Daikin, Canon, Park Avenue, and Suzlon. I collaborated closely with designers and strategists to craft creative concepts and messaging that delivered impactful, engaging communication across channels.

Apr 2004 – Oct 2005 · 1 yr 6 mos

• At iB&W, I worked as a copywriter on campaigns for clients including Siemens, Hindustan Times, Valvoline, Delhi Government, Khaaja Chowk, and JK Cement. I developed creative concepts and messaging that effectively communicated brand stories, collaborating closely with designers and strategists to deliver impactful campaigns.