Jul 2024 – Oct 2025 · 1 yr 3 mos · Remote

Aug 2023 – Jul 2024 · 11 mos · Remote

Jun 2020 – Jun 2022 · 2 yrs

• Collaborated closely across functions to propose and champion in-product marketing channels campaign, managing go-to-market timelines and resourcing across Product, Marketing, Comms, Engineering, Design, Creative, Legal, Policy, and tangential teams, totaling 50+ XFN partners
• Developed and implemented gaming marketing campaigns, managing creator and brand partners’ schedules and budgets for target campaign performance of 6%+ statistically significant lift in awareness

Aug 2023 – Mar 2024 · 7 mos

Jul 2021 – Aug 2023 · 2 yrs 1 mo

• Give yourself the same unfair advantage as the world’s top performers with one-on-one professional coaching and expert-crafted content. Find your coach and start a guided program on www.outpace.co.
• I lead brand strategy, go-to-market, marketplace operations, customer lifecycle / experience, and more at Outpace, where we've leveraging generative AI to make coaching more effective and efficient in our two-sided marketplace.
• I work on all aspects of the business to help us bring our service to those who need it the most, including:
• Develop pitch and raised $3.2M in venture funding for our pre-seed round from top investors including Julie Zhuo, Manik Gupta, Lenny Rachitsky, Steve Schlafman, Kevin Moore, Tuesday Capital, Fuel, and others
• Lead development of branding, messaging, and pricing in company evolution from Scale Higher to Outpace
• Write and design organic content strategy, working with influencers to increase sharing and distribution of content via lead magnets and optimized tool stack to create pipeline for launching over 50 email campaigns, website copy, in-app copy, and social using Chat GPT, Canva, Mailchimp, Zapier, Descript, Pitch, and Webflow
• Create MVP of business using no-code tools, iterating to a v1 web platform and v2 web platform / iOS app
• Unlocked #1 search result for "top product coaches" through Top Product Coaches Awards campaign, which drove over 2M impressions and over 30 organic shares from coaches and implemented Q&A SEO strategy
• Lead all sales and operations processes for member and coach onboarding, closing $100K+ in B2B / B2C sales
• Recruited and closed senior candidates for CTO and Head of Content

Jun 2020 – Jun 2021 · 1 yr

• Develop and lead execution on growth strategy, testing and planning across earned, owned, organic channels and in-product engagement loops, exceeding CPL and CTR industry benchmarks
• Drive branding, positioning, and value prop messaging, running experiments to reduce overall CAC and optimize content marketing strategy based on keyword opportunities
• Led product strategy and growth, leveraging in-app push notifications
• Prepare and present investor updates and pitch decks and press coverage to secure funding round for venture studio

Aug 2018 – Aug 2019 · 1 yr · Los Angeles Metropolitan Area

• Led the launch of Netflix shows, driving forward initiatives based on tradeoffs of marketplace dynamics, including viewer preferences and industry/talent relations for Netflix shows
• Pitched showrunner meetings with high-profile talent and executives on performance
• Authored executive strategy memo as lead principles and priorities for 100+ cross-functional partners
• Spearheaded analyses of audience behavior to inform platform strategy and algorithm inputs

Jun 2017 – May 2018 · 11 mos · Greater Paris Metropolitan Region

• Selected to be 1 of 12 Station F mentors out of a pool of Facebook employee applicants in the first ever Facebook Startup Garage mentor program. I advise video, growth, brand, and product strategy on media technology startups.

Jul 2016 – Aug 2018 · 2 yrs 1 mo

• Led the run-of-show and launch strategy, developing marketing materials for the announcement of Facebook Watch, collaborating with cross functional teams to land messaging with show talent, press, and executives including Mark Zuckerberg
• Launched competitive and audience research, combining focus group insights across markets and A/B testing data to inform product and brand strategy
• Owned brand approach and managed cross-functional teams in high-profile launch moments for Facebook Live, including the Dalai Lama Live With video and a New Year’s Eve Times Square takeover, managing Facebook’s largest multi-million dollar campaign
• Developed strategy for leveraging in-product marketing to drive double digit growth in adoption

Jun 2015 – Jun 2016 · 1 yr

• Selected to be one of 8 KPCB Product Fellows as part of process that included over 2,500 applications from over 200 universities and over 600 interviews.
• The KPCB Product Fellows programs provides top-quality mentorship, opportunities to create meaningful relationships between talented individuals, and work experiences with substantial responsibilities. http://kpcbfellows.com/meet-the-fellows
• Former Twitter VP Engineering, KPCB General Partner Mike Abbott on why he values the Fellows program:
• http://www.kpcb.com/blog/welcome-to-ground-zero-for-changing-the-world
• Forbes - Top 2015 Program: http://www.forbes.com/pictures/mkl45eheld/7-kpcb-fellows-kleiner-perkins-caufield-byers/

May 2015 – Aug 2016 · 1 yr 3 mos

• Led campaigns to drive new rider acquisition and retention developing segmentation, messaging, and automation strategy based on A/B testing and research
• Drove adoption and growth of uberPOOL managing first national partnership with Capital One across new cities, manually targeting audiences with push notifications/emails and tracking metrics real-time across 10 markets
• Ran rebrand of UberSelect in LA with affordable lifestyle campaign, establishing partnerships with Life Is Beautiful, Avalon Hotels, Sony, and Cirque de Soleil, leveraging email and push notifications

Jan 2014 – Jan 2014 · 0 mo

• Identified multi-million dollar revenue opportunity by designing segmentation model to assess growth potential of business partners
• Conducted data analysis and qualitative research to establish trends/benchmarks. Built dashboard prototype and wrote sales playbooks based on growth model

Jan 2014 – Jan 2014 · 0 mo · Greater Boston

• Identified opportunities to optimize content to accelerate growth and increase conversions by analyzing raw data as well as industry trends and benchmarks. Built prototype of tool to assess search ranking and CTR potential of posts.

Jan 2011 – Jan 2013 · 2 yrs

• Digital agency focused on innovative use of technology to design web and mobile experiences for clients.
• Led research and strategy for clients including Rolex, Invisible Children, and Qualcomm focused on retail innovation, UX trends, new technologies, consumer behavior, persona development, competitive analyses, brand positioning, content planning, and analytics/data-driven marketing strategy.

Aug 2010 – Dec 2012 · 2 yrs 4 mos

• Developed digital marketing strategy and wrote content across verticals including gaming, technology, and entertainment. Pitched and landed clients including Disney, Pantech, Activision, Instructables, and Autodesk.
• Managed Facebook page for launch of Disney’s The Fifth Estate, increasing engagement by 20% and achieving 400+ shares per post, growing page from 16k to 60k fans, working with paid media and adapting strategy to real-time analytics

Mar 2009 – May 2009 · 2 mos

Jan 2009 – Jan 2010 · 1 yr

• International startup videogame developer and publisher, a UTV - Walt Disney venture company.
• Developed go-to-market strategy for the launch of 7 games, building 14 social media communities, promoted videogame launches at E3, PAX, and Comic Con, and managed retailer partnerships with Amazon, GameStop, and Wal-Mart.

Jan 2008 – Jan 2009 · 1 yr

• Coordinated go-to-market marketing planning for Club Penguin and High School Musical game launches with retail partners GameStop and Toys’R’Us

Jan 2007 – Jan 2008 · 1 yr

• Coordinated marketing and events for Disney Corporate Responsibility, including the VoluntEARS program, Heal The Bay, and Elizabeth Glaser Pediatric AIDS Foundation.

Jun 2006 – Aug 2006 · 2 mos

Jan 2004 – Jan 2007 · 3 yrs

• Led student-run organization that developed integrated marketing campaign for different clients each year, including Yahoo! And Coca-Cola.
• Case Study: Coca-Cola, Placed #2 Regionally
• Account Supervisor, Presentation Team
• Case Study: Yahoo, Placed #1 Regionally, #6 Nationally
• Internet Team