Manika Shekhar

Product Manager

Gurgaon, Haryana, India7 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in product analytics and data-driven decision making.
Proven track record in improving user engagement and retention.
Strong foundation in statistical analysis and machine learning.

Stackforce AI infers this person is a Product Analyst with expertise in E-commerce and Food Delivery analytics.

Contact

Skills

Core Skills

Product AnalysisData ScienceBusiness AnalyticsStatistical AnalysisStrategy ConsultingStatisticsMarketing AnalysisData Analysis

Other Skills

Data VisualizationStatistical ModelingProblem SolvingAnalytical TechniquesGitQuantitative AnalyticsUser BehaviorMachine LearningMySQLPostgreSQLRPythonGoogle SheetsSQLMS-Excel

About

Experienced Product Analyst with a demonstrated history of working in the Product and Analytics Domain. I am interested in solving business problems through product interventions and data-backed insights. Skilled in SQL, Python, R, and Machine Learning. Strong cognitive background backed by a Bachelor's Degree in Information Technology from IGDTUW.

Experience

7 yrs 11 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 11 mos

Current Experience

Zepto

3 roles

Manager - Product Analytics

Promoted

Apr 2025 – Present · 1 yr 1 mo · On-site

Product Analytics Lead

Oct 2024 – Mar 2025 · 5 mos · On-site

Senior Product Analyst

Apr 2024 – Sep 2024 · 5 mos · On-site

Simpl

Senior Risk Product Analyst

Jan 2023 – Apr 2024 · 1 yr 3 mos · India · On-site

Zalando

Senior Product Analyst

Jun 2022 – Oct 2022 · 4 mos · Berlin, Germany · On-site

Responsibilities include owning the analytics front of Zalando Lounge’s Assortment Story telling by defining key north star metrics and creating opportunities to drive metrics and improve user interaction and retention.

Zomato

2 roles

Product Analyst

Jan 2020 – Apr 2022 · 2 yrs 3 mos

Product AnalysisProblem SolvingStatistical AnalysisData ScienceAnalytical TechniquesGit+6

Business Analyst

Jan 2019 – Mar 2020 · 1 yr 2 mos

Responsible for driving key business insights and producing analytical reports that show
key performance indicators, identify areas of improvement and facilitate informed decision
making and executing strategic decisions at granular level.
Worked on Supply/Demand model by Segmenting Delivery locations into Supply and
Demand availability and figuring out key areas for cuisine and mealtime level supply
acquisition and driving business strategies to generate demand based on the model.
Segmented users by developing an RFM Model to generate customer insights for key
accounts
Built and Maintained a dashboard for 180+ city teams so that they can track required metrics on a daily basis for different mealtimes.
Automated various repetitive process using , Python and google sheets.
Tools and Techniques: MySQL, PostgreSQL, Hive, R, Python, Google Sheets, Unsupervised
Algorithm (K-means), Data Visualization (Periscope)

Strategy ConsultingStatisticsQuantitative Analytics

Fractal analytics

Associate Consultant

Oct 2017 – Dec 2018 · 1 yr 2 mos

Marketing Mix Analysis for a leading Tech client
Performed cross media analysis to understand synergy impact between different media channels
Modeled to measure and analyze the short term sales drivers – marketing and non-marketing and provided insights on the optimum distribution of marketing funds based on effectiveness and ROI
Tools: SQL, R, Python, MS-Excel, MS-Powerpoint
Techniques: Marketing Mix Modelling

Igdtuw

Research Internship: Big Data Classification using FKNN

Jun 2016 – Aug 2016 · 2 mos

Worked under IGDTUW Professor Dr. Arun Sharma on a research paper.
Our aim was to classify big data using Fuzzy K-Nearest Neighbor classifier, and to provide a comparative study between the results of the proposed systems and the method reviewed in
the literature. paper we implemented the Fuzzy K-Nearest Neighbor method using the MapReduce paradigm to process on big data.